digital publishers association presentation sept 2012
DESCRIPTION
Presentation given at the Digital Publishers Association conference on 26th September 2012TRANSCRIPT
Estates GazetteIntegrating news and data onlinePaul Cook – Digital Director
It’s an info supplier’s paradise
Three business models that work
Magazines with good ads and
subs
An online listings business
An online news & data
subs business
“Online news wants to be free because it’s so easy to copy and distribute. Data, on the other hand wants to be expensive,
because nothing is so valuable as the right data at the right time”
Walter Isaacson
Former editor of Time
and Steve Jobs’ biographer
Specialist news has a
value and our audience is
willing to pay for it
But for how long?
As long as people value it
AND
As long as they cannot get the
same news content free and as easily
So what role does news play?
Free content to generate
subscriptions,enquiries and
data acquisition
Content plan
10
FREESelected news, blogs, forums,
features, Propertylink, submit a deal & jobs
REGISTERED
PAIDEGi
Linking news to data
Researcher comment
Regional analysis
EGi deals competition in Editor’s Comment & EGi News
EGi data in EG and blogs
Linking datato news
Advertiser data to subscription data
Competitions to news and
data
“Joined up content is not about technology – it’s about our imagination”
Map of the Knightsbridge Estate
EGi
Article on global money chasing London property
On whichever
device they choose!
“B2B Innovator of the Year”
British Media Awards 2012
Thank you!