digital proposal for qatar traffic department
TRANSCRIPT
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Company Profile
www.qdigitals.com
Taking Creativity To The Next Level
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1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Proposal6. Get in Touch
Our Agenda
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Why do you need Digital Marketing?
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Commissioned: ICT Qatar
Population studied: Online users in Qatar
Sample: 1,000 adults. 500 Qataris. 500 non-Qataris
Data Collection: CATI (Computer Assisted Telephonic Interviews)
Interview Length: 15 minutes
Understanding Digital Behavior in Qatar
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Digital Media Usage in Qatar
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Digital Media Usage in Qatar
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums0%
20%
40%
60%
80%
100%
120%
97%
44% 46% 48%39%
65%
7%17%
92%
78%
38%26%
13%
34%
1%11%
82%89%
30% 27%
10%
33%
10%0%
Qataris Arab Expats Non-Arab Expats
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Digital Media Usage in Qatar
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The Digital Audience- Qatar
Very high penetration of Facebook in Qatar
– Total population: 2.4 Million
– Total Facebook population: 1.5 Million
• Males: 1.1M
• Females: 0.3M
• Male to female skew is representative of the
entire Qatar population, which is 75% males
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How Qatar Ministries are using Social Media
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What do we do?
We do Digital Marketing for m e d i u m to l a rge s ized bus i nes s es in Qatar.Founded in 2 0 1 1 by an Ind ian , an d backed by J a id a h Gro u p . Our co m p any i s based in Doha, Qatar, so that we ca n provide a h igh quality service an d more value for money in the region.
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About Us
We are a digital communications firm focused on digital business and social media.We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach:Communication Efficiency Customer Experience
Connected EnterpriseCommunity Engagement
We provide services related to:
Digital Media Marketing | Website & Mobile Apps | Augmented Reality
| so·cial force |[ attrib. ] your social business accelerator
Digitization 4CE
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1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Proposal6. Get in Touch
Our Agenda
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A Proven Formula
There are m a n y ways to drive traffic an d create engagement . We have a sol id approach that i s proven su cc es sf u l in a post Panda, Penguin an d Hu mmingbi rd world.
3. Social Media Engagement
2. Content Marketing
1. WebsiteOptimization
We will build a list of potential customers for you.
We will regularly create and share high quality content.
We will help you make your website awesome.
+ +
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Strategy 1: Website Optimization
We will work closely with your PR/marketing and tech team to ma ke your website awesome.
Our Approach:• Complete SEO an d CRO Audit of your website, with
clear recommendations• We will project m an age and complete all the
required fixes• Setup Google Analytics with a cu sto m dashboard
an d weekly reports that go straight to you• Setup Google Webmaster Tools• Setup keyword rank tracking an d reporting• Every month we will ch eck the health of your
website
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Strategy 2: Content Marketing
To become the authority on a topic, we need to create un ique content around it then tell the people.
We want you to be the Authority in:• What is your objective?• How does it compare with other goals?• Where c a n you buy find the information?• How c a n I m a ke us e of in for m ati on ?• What are the benefits to the society and state?
We should create these Content Types:• Video• Blog• Infographics/Images• Social Media• Site content
And Seed it across these channels:• Blog• Instagram• YouTube• LinkedIn• Facebook
• Twitter• Google+
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Strategy 3: Socia l Media Engagement
We will u s e social med ia to find an d reach out to Qatar Residents, then say “Hello”
Objectives1. Create a list of potential interactors2. Create awareness of organization3. Drive traffic to website and social media
Reporting DashboardWe will setup a Google Document to track all your traffic and our progress. We ca n also work with your CRM system if you give u s access.
Official Facebook/LinkedIn PageWe will act on your behalf based on agreed scripts to reach out to people in your voice.
Official Microblogs/Instagram and SnapchatWe will be active in Twitter and Instagram on your behalf, listen for engagement opportunities, and reach out to potential customers proactively.
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1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Proposal6. Get in Touch
Our Agenda
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Like any partnership we will take time to learn your b u s i n e s s an d test what will work for you.
Kick-Off Schedule
Phase 3:Live Service / Ongoing Engagement
1 - 2 weeks
Phase 0:Mobilization
1 m onth
Phase 1:Testing /Optimization
2 - 3 m onths
Phase 2:Content & Community Building andEngagement
3 m onths
0. We need 1 - 2 weeks to ensure we have the st ructure in p lace an d all your assets setup.
1. During this time we will setup accounts with various strategies to see what works
2. Focus on bui ld ing a large commu n ity ready to activate
3. After we have normalized we formalize the digital branding strategy an d continue our delivery as partners.
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AccountManager
SEO Special ist Community Special ist
Content Manager
Artist/Designers Application Developers
Reporting Special ist
You.
Us.
Our relationship doesn’t need to be complicated.Let’s meet weekly
Via Skype or GoToMeeting
Your Team
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Quality i s usual ly the first concern when co mp a n ie s consider outsourcing. We take it very seriously!
Our Quality Process
7 Reasons We Can Be Trusted:1. We allocate a “Account Manager ” to all our c l ients2. We setup a “Client Dashboard” in Google Docs
that tracks all work done, website results/KPIs, camp aig n sc hed ules an d approvals, an d the editorial ca lendar
3. We do Digital Media Training (Across Asia Pacific with Digital Vidya)
4. We run Weekly Meetings with our cl ients an d ask for feedback
5. We bui ld a Social Listening Tool hosted online an d editable by both parties
6. We provide Weekly Reporting on website an d socia l media performance, emai led directly to cl ients
7. We are the Authorized Digital partners with Windchimes and OMLogic (Google Preferred Partners) for Digital Tools.
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1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Proposal6. Get in Touch
Our Agenda
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1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Proposal6. Get in Touch
Our Agenda
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Understanding the Organization- Qatar Traffic Department
QATAR TRAFFIC
What makes Qatar Traffic Department special?
- ComprehensiveOrganizing smooth traffic flow, patrolling roads and official processionsIssuing and renewing vehicle licensesObserving strict traffic laws, catching violators and collecting fines.
- ModernProviding social services for community membersPromoting traffic awareness through information and traffic guidance
- SupportiveCavalry and Heritage police initiative Supervising, quality control and final installation.Electronic archives system and traffic magazines
- UniqueSupervision and managementStarted to utilize internet at daily works of the department.
To achieve the highest standards of smooth and safe flow of traffic and movement
Encourage participation and involvement of public in traffic management.
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Social Elements for Qatar Traffic Department
• Social needs to become a place of conversations around road safety
• From history to quirky facts – social to encompass all aspects
• These elements will help the brand to:
– Educate residents on new traffic rules, safe driving, environment
– Spread awareness about the safe driving and road safety
– Engage the audience with relative concepts on vehicles movement,
environment and safe driving.
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Communication Approach
Building brand awareness about Qatar Traffic Department
Building visibility for different initiatives across web
Increase eyeballs , queries & website visits
Perception change among Qatar residents related to traffic
Establish Qatar Traffic as Innovator in Road Safety and Education in GCC.
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Department Objectives
• Prevent and reduce road accidents.
• Effective enforcement of traffic regulations.
• Inculcate a sense of discipline amongst road users and educate the public including school children on road
safety.
• Ensure smooth and secure traffic movement for special occasions and VIP duties with minimum
inconvenience to public.
• Develop a sense of responsiveness and sensitivity to the needs of the public.
• Assist and advice various agencies in coordinated development of infrastructure for smooth and safe flow
of traffic.
• Ensure protection of the environment and take appropriate steps for prevention of noise and air pollution.
• Encourage participation and involvement of public in traffic management.
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Social Media Approach
Connect Collaborate Considerate Context Conversations
5 C's of Social Media Engagement
Humanizing the Brand#QatarTraffic
Leveraging social media, launching the “Engagement Channel” preaching opportunities, communicating whilecelebrating Qatar’s achievements !
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Communication Approach- Qatar Traffic Police
Primary channels - FB, Twitter, YouTube, Instagram
Aesthetic planning & design with interactive graphics
User-base building in Qatar region
Focus content & information seed on different aspects of Qatar Traffic
Create thought / knowledge leadership position in traffic rules and road safety
Propagate marketing communication on optimized social channels
Showcasing user experience through multimedia content
Activity management and monitoring on social media
Activity promotion via social ads (Fb, YouTube and LinkedIn) ( Innovative Campaigns)
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Content Strategy- Social Media Networks
YouTube
Content mix to keep the audience interested & engaged
Engaging people in conversations and establishing a connect with them
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Highlight Achievements and Projects – Qatar Traffic
#QatarTraffic A Sample Poster Series on FacebookFeaturing Stories of traffic achievements and history in Qatar
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Qatar Traffic- Star Driver Campaigns
#StarDriver A Sticker/badge with STAR ratings to the drivers and residents in Qatar.
Issue 1 to 5 star ratings in the form of stickers to drivers while ISTHMARA
Build a sense of pride and achievements among residents
Ratings will work in favor of taxi drivers and common residents
Tourists and residents will feel more confident and brings healthy competition
A token of appreciation by ministry to all the safe drivers in Qatar.
Helps drivers in getting respectable driving jobs in the state of Qatar.
People will shares their badges/stickers on social media
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Awareness Campaigns– Cellphone Campaign
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Awareness Campaigns– Seatbelts and Child Safety
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Awareness Campaigns– Pedestrians and Cyclists
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Awareness Campaigns– Over speeding
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1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Proposal6. Get in Touch
Our Agenda
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WE HELP YOU SUCCEED IN THE “SOCIAL” WORLD