Digital Printingfor Washington State University

• Impact of the web

• New trends in print communications- multiple priorities- immediate distribution- custom messaging

• “Versioned” printing

• Advance copies

• Shrinking lead times

Why Digital?

Short Run Trends

• More targeted communications

• More current information

• More custom information

• Broader array of collateral

A New Tool

Technology provides another way of doing our work, but doesn’t

necessarily replace current methods.

Current Publishing Resources

• Heidelberg 40” SORS Offset Press

• Heidelberg 28” SM74 Offset Press

• Heidelberg 25” MOZP Offset Press

• Heidelberg Quickmaster Offset Press

• Hamada Offset Press

• HP Indigo 3050 Full Color Digital Press

• Toshiba 311C Color Copier

• Xerox Color Series 50 Color Copier

• Micropress TR Document Management System

HP Indigo 3050

• Full Color Offset Quality• Intense color saturation• No drying time• Wide range of paper stocks• Up to 12 x 18 sheet size• Single pass duplex

Fast. Flexible. Responsive.

Applications

• Posters

• Brochures

• Event collateral

• Postcards

• Tickets, passes, labels

Quick, Quality Color

Short runs with tight deadlines

Average run length is 100-2000

Summer UndergraduateResearch Experience Special Promotional Opportunity

• 100 copies, 4/4• 12 x 18 80# matte

cover• Printing Cost $205• Turn time - 1day

Undergraduate Search PieceFocus Group Testing

• 50 copies, 4/4

• 12 x 18 80#coated cover

• Printing Cost $175

• Turn time - 1day

Women & Leadership Promotional FlierTime Constraints

• 2000 copies, 2/0

• 8 ½ x 11 60#coated text

• Printing Cost $460

• Turn time - 1day

How does Digital differ from Offset?

• Does not use negative film

• Does not use plate material

• Fewer passes through the press

• No drying time required

• Proofing process

What About Quality?

• Excellent saturation

• Rich blacks

• Excellent color

• Rivals sheet-fed offset

How Much Does it Cost?

• More economical for short run 4-color

• Not always cheaper, but always faster

• Always estimate for the most cost effective printing method

University Publishing’sB E N E F I T S

• Integration with WSU’s Strategic Plan

• WSU Brand Knowledge

• Knowledge of WSU Programs and Goals

• State of the Art Technology

• Full Service Publishing Facility

• Broad Resource Base

• Experienced Technical Operators

• Knowledgeable Staff

University Publishing’sV A L U E S

• Quality

• Consistency

• Timeliness

• Reliability

• Effective Solutions

For More Information. . .• Steve Rigby

srigby@wsu.edu

• Denise Pressnallpressnall@wsu.edu

• Or your publications coordinator

www.publishing.wsu.edu

509-335-3518