digital printing
DESCRIPTION
Digital Print CapacityTRANSCRIPT
Digital Printingfor Great Results
Especially for
How do you get your customers’ attention?
“Today, print is one medium among many. There is no longer any such thing as ‘mass media.’
Instead, they're all becoming ‘ micro media’ that are used in varying proportions to reach increasingly fragmented audiences. — TrendWatch Graphic Arts
Did you know…?
•In 2009, Direct Marketing ad spend is, on average, over 54% of all marketing budget expenditures.
•This is an increase from 2008, which was 52%.
•In 2010, Direct Mail ad spend projection is $56.7%.
DMA, “The Power of Marketing”, October 2009
DefinedPrinted piece or keepsake item personalized with Customer name and/or Logo
Great For• Event marketing• Holiday gifts• Follow-up gifts• Promo items
Samples include• Personalized calendars• Greeting cards• Note cards/pads/cubes
“Ego Marketing”
Did you know…?
•28% of all charitable donations are in response to direct mail programs.
•In 2009, direct mail for nonprofit fundraising is up 18%.
•Nonprofit marketing makes up 20% of the entire US mailstream.
“The Chronicle of Philanthropy”, December 2, 2009
DefinedKeepsakes utilizing customers’ personal photos
Great For• Event Marketing• Holiday gifts• Follow-up gifts• Promo items
Samples include• Books• Calendars • Playing/Trading Cards
Photo Books & Calendars
DefinedFinally, the prospect of affordable, full-color short run packaging, which can be personalized and even barcoded for security or tracking purposes
Great For• Program Fulfillment Kits • Events/Follow-up• Versioning• Barcoding or numbering
Samples include• Labels• Boxes
Short Run Packaging
DefinedLeave clumsy and time/labor/cost-intensive “Pick and Pack” behind for customized --and customer- friendly–fulfillment pieces
Great For• New customer welcome• Loyalty programs• Club membership
Samples include• Personalized travel itinerary,
with items such as travel tags printed within booklet
• Personalized rewards statement booklet with membership card printed inline
Personalized Fulfillment Kits
DefinedChallenge: produce Direct Mail that resonates with a customer or prospect …target for better lead rate--and ROI
Great For• Customer relationship
management• Member
communications• New customer
acquisition• Promotional marketing
Samples include• Oversized post cards• Letters• Newsletter formats
Relevant Direct Mail
Did you know…?
Average response rate for a black and white, mass-marketing direct mail
campaign?About 1%
Average response rate for a black and white direct mail campaign
with name-only personalization?About 1.5%Average response
rate for a color direct mail campaign with
name-only personalization?About 2%
Average response rate for a campaign using
targeted personalization, like purchase history or
demographic information?
About 6.5%
Did you know…?
Personalization in Direct Mail campaign provides:•39% increase in retention and brand loyalty•37% better use of marketing dollars and ROI•37% improvement in response and close rates•33% more effectiveness in “cutting through the clutter” of competing messages “Power of Personalization”, CMO Council 2008
DefinedAll-in-one printable letter with attached peel-off magnet or card
Great For• Coupons• Business Card follow-
up• Promo Marketing
Samples include• DocuCard• DocuMagnet• Magnet Sheets
DocuCards and DocuMagnets
DefinedSave Big & Target Better—Print to order to eliminate stockpiling long offset runs, inventory management, distribution and warehouse costs, and waste from obsolete content
Great For• Versioning for multi-
locations• Sub-targeting by geography
or language
Samples include• Collaterals• Marketing Materials• Folders, presentations• Catalogs
Print On Demand
DefinedBook runs don’t have to be big to be cost-effective with digital
Great For• Micro runs• Versioning for locations• Language versioning• Event marketing
Samples include• Pamphlets, books and short
stories
Publish On Demand
DefinedChallenge: produce Direct Mail that resonates with a customer, track responses, gather more customer information, and provide relevant immediate follow-up.
Great For• Customer relationship
management• Lead Generation• Event Registration
Samples include• Customer Invitations• Direct Mail Postcards• Unique Substrates
Cross-Media Marketing
Did you know…?
A cross media marketing campaign (a direct mail piece with a personalized URL
directing a recipient to their own personalized website) can provide, on
average, a 6.5% response rate.
“Response Rates on Personalized Marketing Campaigns”, Dr Marnie Brown, UC Irvine, 2010
Did you know…?
A $1 investment in direct marketing will return, on
average, $11.65 in incremental revenue.
DMA, “The Power of Marketing”, October 2009
Did you know…?
48% of CMOs and VPs of Marketing expect direct mail to have the most impact on
the success of their company or brand over the next year.
PR Week/CA Walker, 2009
Green digital printing technology
• About 80%of the waste generated by our digital press can be returned, reused or recycled
• No chemicals in printing or cleanup to degrade air quality
• Personalized print means no obsolete inventory
• Digital technology means no startup waste
• Dry inks are non-toxic and have closed containers with a transfer efficiency rate near to 100%