WHERE DOES ALL OF THIS LEAD TO?

TO DIGITAL / INTERACTIVE PR

It is the method of using the internet for promotional campaigns and spreading

valuable information regarding your industry.

AND HOW DOES IT WORK?

IT ALLOWS COMPANIES & ORGANIZATIONS TO:

Disseminate information without

relying solely on mainstream publications.

Communicate directly with the public, customers and prospects.

IS THERE A TOOLBOX FOR IT?

YES THERE ARE 5 TOOLS

Keyword optimization is the key here.

There has to be constant News content that is ripe for optimization.

Optimizing the content can help the content

rank well in the search engines.

1. SEARCH ENGINE OPTIMIZATION

Engaging influencers and customers to perpetuate a positive brand image.

Identify & empower the brand ambassadors.

Proactive content optimization helps dispel negative image and accentuate what’s positive.

2. SOCIAL MEDIA

Optimizing digital assets with relevant keywords.

Either promoting or submitting to vertical search engines that can provide additional exposure to media.

3. DIGITAL ASSETS

Well-optimized and linked blog posts can

rank well in the search engines.

Blogger relations is often more successful when the company being pitched has its own blog to point to.

4. BLOGGING

Social: mine new ideas, keep tabs on competitors, identify brand ambassadors and

address any negative press quickly and directly.

Search: news optimization efforts and provide insight into search

traffic effectiveness.

5. SEARCH & SOCIAL MEDIA MARKETING

THANK YOU