DIGITAL PR

The Digital PR channel covers:

Technology

Media

Strategy

Research

Analysis

Content

Tools

Distribution

Measurement

Technology

Technology has completely changed the media landscape

The public has access to easy publishing tools and platforms

They are connected and communicating

Stay informed about changes in media consumption and media trends

The Media

Understand the demand for more immediate news coverage and visual material

Newsrooms have fewer resources – that’s an opportunity for brands to deliver content

Learn what online journalists and bloggers need and want

StrategyMake Digital PR an integral part of your strategic plan

Align your digital actions with your business goals

Start with research

Measure success

Research

Know before you go

Get access to the latest research about

• online behavior• technology trends• PR trends• media

AnalysisHaving lots of data is one thing

Knowing what it all means is another

Top thought leaders analyze and tie research data together – so you can see what it means for your business

Content

Content that gets results is based on • Listening to your community• Analyzing what they talk about• Discovering what is important to them• Providing content that resonates

ToolsReviews of Digital PR tools will help stay abreast of new ideas and choose the right tools for your online program

• Content creation• Content management• Online distribution• Reaching the right people

• Engaging• Monitoring• Tracking

Distribution

Discover how to leverage the content you create.

Build a network of people who can help spread your content to the right people

Measurement

Digital PR can be tracked

The value of your actions can be measured and ROI reported

Learn how to use the tools that will make it easy for you to track and report on the value of your digital PR activity