NYC 2016

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NYC 2016

@chinwag @digitalmission #DMNYC16

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:about Digital MissionDigital Mission is a programme of trade missions organized by Chinwag for UK-based small and medium sized firms operating in the digital sector. The missions support UK digital companies to expand internationally, understand foreign markets, attract investment, find partners and develop business relationships. The sixth Digital Mission to NYC is taking place from the 22 - 26 February 2016 and will co-incide with Social Media Week New York.

digital-mission.org mission@chinwag.com @digitalmission

:about Social Media WeekSocial Media Week is a worldwide event exploring the social, cultural and economic impact of social media. Our mission to help people and organisations connect through collaboration, learning and the sharing of ideas and information. Founded in New York, this year marks its eighth year.

socialmediaweek.org @smwnyc

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BeeLiked Media BeeLiked.com is a self service platform offering a portfolio of easy to launch engagement marketing campaigns. The platform is used by many well known brands such as SkyBet, Kaplan, Unibet, Allen & Overy, Visit London, South African Airways and many more small businesses looking to inspire, engage and convert their digital audience. The company is backed by a number of businesses angels, including the founding staff of Hybris and NeoWorks. BeeLiked is unique in the number and sophistication of its campaigns, as well as the ease of setting them up. The business is set for rapid expansion in 2016 and is looking to form new partnerships to help accelerate its growth.

http://beeliked.com @beeliked damian@beeliked.com UK +44 (0)845 056 4005 USA + 1 646 712 977

Croud Croud was founded in July 2011 and is now ranked number 4 in Google’s Top 10 Independent Digital Marketing agencies in the UK. Providing PPC, SEO, Display, Social Ads, Content and Analytics for client’s like Netflix, Net-a-Porter, Regus and Hiscox. The US business was launched in October 2015 and the company is looking to accelerate its growth in 2016 from its New York office.

Kris Tait, VP Business Development: “We are on a mission from god’ (obviously not – but you get the idea). Every agency in the world has good and bad facets, we want to capture all the good and eliminate all the bad. We’ve ripped up the rulebook to achieve this, everything from our tech to how we deliver is all new and the results are great so far. We have around 70 employees globally across offices in New York, London, Shrewsbury and Sydney as well as The Croud Network, our very own network of over 350 on demand digital marketing professionals”.

www.croud.com @croudmarketing kris@croud.com +1 347 703 2121

DM:NY 2016

Digital Mission Companies

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The Bakery We help big organisations to be more innovative by working with, and working more like, the amazing global ecosystem of tech entrepreneurs. We aim to solve some of their hardest business challenges too.

Over the last 2 years we have brought 41 trials to market with companies from all industries, from FMCG and automotive brands to banks, consultancies and public sector organisations. By de-risking the innovation process, focusing on learning fast, and sometimes failing, we help companies get new tech to trial – tech that can solve their core business problems and introduce a culture of entrepreneurialism to their own employees. In turn, the entrepreneurs we work with get the opportunity to scale quickly with the support of some of the world’s biggest brands.

www.thebakerylondon.com @TheBakeryLDN michael@thebakerylondon.com +44 (0) 779 246 9043

DigitalGenius DigitalGenius helps the largest companies deploy conversation-automation solutions to engage with their customers on a highly personalized level. At its heart, it is a proprietary artificial intelligence and natural language processing engine that can mirror, replicate, and automate human-like interactions in real time.

Our new product automates brand to customer conversations across multiple channels, including social media. We are working with banks and airlines to automate their customer service twitter handles and facebook messenger conversations.

The technology utilizes Deep Learning technology to learn from historical chat records, and created a model that is able to automate answers to new inbound questions.

www.digitalgenius.com @digitalgeniusAI dmitry@digitalgenius.com +44 (0) 747 896 2332

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Pixeldot Creative At Pixeldot we create compelling brands. Our passion goes beyond beautiful design and into the mind of the consumer. We believe great branding and design strategy should solve problems and position brands to stand out − as well as stand for something.

We work with some of the world’s most forward thinking organizations, throughout the UK, Europe, US and Africa. Using our Brand thinking™ process we create identity systems, digital platforms and brand campaigns, helping our clients to grow, develop and evolve.

www.brandthinking.com @pixeldotco luke@pixeldotcreative.com +44 (0) 1273 684 416

www.brandthinking.com @pixeldotco jan@pixeldotcreative.com +44 (0) 1273 684 416

Wurkhouse Wurkhouse is a Full Service Creative Agency, Head Quartered in Derry, Northern Ireland, they recently expanded with new offices in Soho, London and Times Square in New York. Wurkhouse was founded in 2014 When Paul Curran met Troy Armour and together they started offering bespoke Social Media campaigns to clients. They quickly learned that their clients wanted more, and through organic growth and M&A they expanded rapidly and now offer services encompassing ecommerce, inbound and outbound marketing services, design and advertising advice, and of course social media campaigns.

Wurkhouse has developed a suite of Social Media apps they sell into different Sports Clubs. These apps run on their Social Ad Server – which helps Sports Teams to monetise their large social media fanbases. They do this by being able to service adverts directly to social media users who engage directly with them on Facebook.

http://wurkhouse.com @wurkhouse paul@wurkhouse.com UK +44 (0) 787 160 4397

DM:NY 2016

Digital Mission Companies

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The Round On April 16, The Round will bring together the best and brightest in New York with the city’s hottest tech companies, all under one roof. 1,000 talented developers and data scientists will meet face to face with founders, CTOs and team leads to make the connections that matter to them.

The Round also champions ‘The Round Bootstrapped Initiative’, which subsidises Bootstrapped startups so they can attend the event. The Round’s cofounder Cristiana Camisotti is currently on the hunt for teams with founders under the age of 25, female founders or other underrepresented groups in the tech industry.

To date, The Round has helped 138 Bootstrapped companies to attend its events. These companies have collectively gone on to raise $91m in investment. The Round is known as Silicon Milkroundabout or #SMR in London.

Pete Smith www.siliconmilkroundabout.com www.theround.com @milkroundabout / @theroundNYC pete@theround.com @petesmithy +44 (0) 791 900 8813

Cristiana Camisotti www.siliconmilkroundabout.com www.theround.com @milkroundabout / @theroundNYC cristiana@theround.com @CristianaCamiso +44 (0) 794 127 1540

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DM:NY 2016

Digital Mission Companies

Inspired Mobile Pratick is the founder and CEO of Inspired Mobile, an omni-channel campaign management platform founded in 2013 that allows businesses of all sizes to conduct quality marketing on a global scale. He is also a board member of the Mobile Marketing Association.

Prior to launching Inspired, in 2010 Pratick launched Imagine Mobile with a vision to become a leading full-service mobile activation company. Imagine has run global and local mobile branding campaigns for clients including Samsung, Fiat, Burberry and Dell, to name a few.

Before venturing out to pursue these new ambitions, Pratick worked agency-side as the global lead for Sony Ericsson at Mediaedge:cia (now MEC) where he helped bring Xperia to the world. He also did a short stint at Starcom MediaVest where he rebuilt UBS’s global digital strategy.

Prior to that, Pratick spent a number of years in Asia-Pacific in a variety of roles, including Australia’s leading radio group Austereo, where he was accountable for all digital platforms and oversaw the launch of the country’s first online music TV channel CrankTV, with SonyBMG. He also co-ran Turner Broadcasting’s Australia office, as Head of Research and Strategy. At the same time, he was an ASTRA committee member. In the earlier days of his career, Pratick held research and strategy positions at News Corporation and ITV.

With a digital career spanning 20+ years, across multiple channels and numerous markets, Pratick brings invaluable experience and insight to clients who dare to differentiate their brand.

www.Inspired-mobile.com @Inspired_mobile pratick@inspired-mobile.com +44 (0) 797 031 0910

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Lobster Olga Egorsheva, CEO & Co-founder, MBA and corporate intrapreneurship (DHL E-commerce), previously in family entrepreneurship around photography, drives the company strategy, growth and talent acquisition.

Maria Iontseva, Design & Marketing Director & Co-founder, PC Mag award winning UX & UI designer, created beautiful software in ABBYY for over 8 years, makes sure that Lobster is the best in class product for users

Andrey Dmitriev, COO & Co-founder, built products and processes together with Maria for 8 years in ABBYY, builds product specifications, development processes and QA at Lobster.

Max Schulze, CTO, co-founded and scaled 2 startups to over 1m users and built architecture in over European 10 startups

http://lobster.media @Lobster_it olga@lobster.media +44 (0) 757 069 4401

http://lobster.media @Lobster_it maria@lobster.media +44 (0) 757 069 4401

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DM:NY 2016

Digital Mission Companies

Mobile Marketer Local Mobile Marketer : A worlds first in Marketing solutions,

We have the ‘holy grail’ in technology and have patent pending status, imagine a loyalty system that does not require an app on your phone or card in your hand ? We have it !!!

But by the way we also provide Analytics and a Mobile Ad Serving Platform with inbuilt CRM and SMS/ EMAIL and other communication tools utilising WiFi/ Beacon and digital interactivity. Post directly to Facebook, run sweepstakes and engage clients like never before. Fully IAB compliant ad-server, DATA protection in all possible ways, makes local mobile marketing so simple using a drag and drop cloud service for businesses and marketers alike.

Unlike other systems Mobile Marketer has the additional benefit of reducing reliance on web developers for advertising content as the interface can be managed in a simple way with simple, select or drag and drop option inside the user friendly interface.

“Every hotspot needs to be social. Welcome to the next generation of socially-engaged proximity marketing.” says Tony McIntyre, Founder of Local Mobile Marketer. “With more people than ever before using on-location Wi-Fi, local businesses need to capitalize on the new marketing opportunities by using our technology.”

Mobile Marketer’s plug-and-play installation makes it easy for any business to turn their Wi-Fi connection into a social engagement tool, email list builder and revenue generator. “Our zero-hassle setup takes less than 5 minutes.”. “Simply open the box, plug any Internet connection into your Social Hotspot, and customize your customer login screen for a fully branded experience. Our platform takes care of the rest.”. uniquely we also have a takeover solution for existing hotels and larger venues that means no costly capital outlay is needed and in most cases the existing WiFi infrastructure can be utilised.

Find out more about Mobile Marketer custom network installations and reseller opportunities or get your own Social Hotspot today at www.localmobilemarketer.com +44 7904 881144

localmobilemarketer.com info@localmobilemarketer.com @localmmarketer +44 (0) 790 488 1144

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Junk Kouture Junk Kouture is a creative platform which encourages young designers in second level education to create striking couture designs and impressive works of wearable art from everyday junk that would normally find its way into the bin. Junk Kouture aims to inspire and ignite passion in these teenagers while at the same time subtly educating them about the importance of recycling and reusing waste. Over the last five years, Junk Kouture has established itself as the premier recycled fashion competition for teenagers throughout Ireland and Northern Ireland and in 2015 extended its creative platform to the UK.

Our business model centres around giving our sponsors access to the highly sought after teenage market. Through our competition we are able to get access to the schools themselves – which greatly condenses the market access into much easier targeted blocks. This is very attractive to brands who seek to sell their products to teenagers. One example of this is current partner Bank of Ireland who have partnered with us in Ireland, through our competition they have acquired 30,000 teenage student customers over the last 3 years – at a very low CPA for them. On top of this we are a huge content creator, which is very visual and drives a lot of impressions for our sponsor partners. Last year over 12,500 teens took part in our competition, either entering it, designing something for it or just coming along to see the live events. To further engage these users we are currently working on a digital online platform to match what we do offline. It’s something we call ‘The Junk Kouture Neighbourhood’ – the coder dojo for creatives.

http://www.junkkouture.com @junkkouture sara@junkkouture.com +353 (87) 746 0922

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Chew Ben Bowler is the Co-Founder of Chew, the live streaming community that connects a new generation of DJs, producers and personalities through live streaming video.

Having built his career in music and media companies AEI Media and Vice, he noticed young fans today are no longer passive consumers but content creators as well. Launching Chew in January 2015 the community has exploded internationally with an engaged user base of more than 19,000 content creators broadcasting for often 8-10 hours at a time and a truly global audience from over 190 countries. In the first year and Ben has received press and industry notice, being awarded the IMS Visionaries award last year. Ben continues to build and expand Chew internationally throughout 2016 with a key focus on the US which is the second largest territory for the platform by a large margin.

Throughout February and March, Ben will be based in the US looking to speak to partners from music as well as brands and agencies along with investors to continue Chew’s rapid growth.

http://chew.tv @chewofficial ben@chew.tv UK +44 (0) 798 388 3035 US +1 424 666 4259

DM:NY 2016

Digital Mission Companies

Seenit Founded in January 2014 Seenit is a video collaboration platform. We help companies to collaborate on video with their fans, employees, experts and influencers. Today everyone has a smartphone in their pocket & everyone is filming. But companies are finding it hard to tap into this consumer behaviour. Seenit provides the tools to amplify the voices most relevant to your company & find the stars from your audience, motivating them to become part of your ‘mobile film crew’. We’re working with companies such as The BBC, Camelot, Unilever, The Body Shop & O2, enabling them to be reactive and always stay relevant.

We’re a team of 8 and about to be a team of 10 with plans to grow to 14 this year. We have been through the Collider Accelerator and were also part of the BBCW Labs programme before moving into Idea London where we were based for 2015.

www.seenit.io @_seenit emily@seenit.io +44 (0)758 138 5746

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Chinwag’s mission is connect digital businesses and their people. Founded in 1996,, the company developed the UK’s first digital marketing community now reaching over 30,000 people in the UK. Chinwag produces numerous events, conference and trade missions including the Digital Mission series.

Since 2008, Chinwag has run over 20 missions to destinations across the US and Asia, including the first UK mission of hardware startups to China and the first missions for robotics and space applications working with Innovate UK, the UK government’s innovation agency.

Specifically designed to help highly-innovative, fast-growing technology companies expand internationally the missions have supported over 250 of the world’s leading technology companies bringing together startups, governments, investors and multinational corporates.

As well as independent missions, Chinwag has worked with UK Trade & Investment, Innovate UK, Select USA, Google Korea and the Korean Government on international trade events.

Chinwag has also developed the world’s first conference on applied behaviour science, Chinwag Psych.

Chinwag also provides market entry support for digital firms entering the UK market as well as event and marketing consultancy, including the Open Data Institute Annual Summit series with Sir Tim Berners-Lee.

Chinwag –chinwag.com Digital Mission - digital-mission.org Pitch NYC – pitch-nyc.com Chinwag Psych –psychmatters.co help@chinwag.com @chinwag

About Chinwag

UK Trade & Investment (UKTI) is proud to support this mission of UK tech and social media businesses to New York. UKTI has partnered with Chinwag, to bring to New York some of the UK’s most interesting and high-growth businesses to carry out market research, share new ideas, get an insight into doing business in the US market – and of course to meet new partners and customers.

The businesses here offer products or services that are world-class and we believe will be more likely to fulfill their potential by engaging positively with the US business community. They are on an action-packed and highly stimulating week of workshops, visits, presentations and networking opportunities – a phenomenal learning experience that is unique to Social Media Week and New York.

You will find brief summaries of many of the participating businesses in the pages of this brochure.

Please search out those that look interesting to you – everyone here is keen to talk. UKTI New York, would like to thank our partner Chinwag, and our participating businesses, for their help in the planning of this market visit. We look forward to meeting and doing business with potential clients and partners in the USA.

About UKTI

Dimitris HoriatisVice-Consul ICT & Creative & Digital Media

UK Trade & Investment, British Consulate General NY

Mobile: 646 639 9734

E-mail: dimitris.horiatis@ mobile.ukti.gov.uk

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Nikki DiazVice-Consul Creative & Digital Media

UK Trade & Investment, British Consulate General NY

Mobile: 917-226-5499

E-mail: nikki.diaz@ mobile.ukti.gov.uk

Digital Mission Agenda

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Sunday, 21st February

AM: Travel // London to New York

Meet & Greet - Meet UKTI, Chinwag and other mission delegates Time: 07.30pm - 9.00pm Highlands Gastropub Address: 150 W 10th St, New York, NY 10014

Sponsored by Alan Rooney PC

Monday, 22nd February

Morning with UKTI Time: 08.30am - 2.00pm Venue: British Consulate NYC

08.30 - 9.00 - Breakfast & Networking

09.00 - 9.10 - Welcome / housekeeping UKTI Speakers: Fiona Macleod, Head of Trade and Investment, Dimitris Horiatis, Vice-Consul, ICT, Creative & Digital Media Nikki Diaz, Vice-Consul, Creative & Digital Media

09.10 - 09.55 - Doing Business in New York A panel discussion with insight into the NY Social Media scene and support available to UK companies. Topics covered will include - trends, opportunities, the community, networking tips, cultural differences etc. Speakers: Creative Technologist (Moderator) David Treadwell UKTI Nikki Diaz, Vice-Consul, Creative & Digital Media NY Media Centre Sabrina Dridje, Director NY City EDC Justin Kreamer, Deputy Director Intl Affairs Brandwatch (UK Company Perspective) Sebastian Hempstead, Executive VP North America Colliers Intl Alan Desino, Vice-Chairman

10.00 - 10.45 - Nuts and Bolts of Doing Business in the US - This session will highlight pointers from US, immigration, employment and IP law as well as consideration around entering contracts in the US and how to set up a corporate structure here. It will also cover key banking considerations (lines of credit etc) and

recruitment – hiring and retaining talent. Speakers: Rooney PC Allan Rooney, Founder (Moderator) Tim Fisher, Counsel Barst Mukamal & Kleiner LLP Emre Ozgu, Counsel Santander Carmen Moreno, International Desk Glenborn Feargall Kenny, President ustwo Jules Ehrahardt, Co-Owner

10.45 - 11.00 - Coffee break & networking

11.00 - 11.45 - Selling to/partnering with agencies or media corporations Speakers: Thomson Reuters (Moderator) Joyce Shen, Director, Emerging Technologies and Partnerships McCann Kenny Gold, Associate Director of Social & Mobile Edelman Adam Hirsch, SVP, Emerging Media and Tech The New York Times Perrin Lawrence, Senior Manager, Content & Strategy Hearst Chris Papaleo, Business Development BBC Christopher Dean, Director, Digital & Advertising Sales

11.45 - 12.30 - Selling to/partnering with major brands Speakers: Streaming Tank (Moderator) Chris Dabbs, President & CEO Brand Initiatives Group Kate Shevack, Managing Partner, Brand Initiatives Group Engine/ Deep Focus Jamie Bryan, Executive Director, Client Services Two Goats Rich Cumming, Owner & President

12.30-14.00 - Networking Lunch

PM: Afternoon free // SMW Pass Pick-UpYour Social Media Week pass will be available for pickup at: Pass pick-up will be at the TimesCenter on Monday from 2pm - 6pm and then both TimesCenter and SVA Theatre from 8.30am - 5pm on Tuesday.

Please take a form of ID when picking up your pass (passport recommended for non US)

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SMW Official Insider Networking Reception Time: 07.00pm - 09.00pm Venue: Ogilvy & Mather New York 636 11th Avenue New York, NY 10036

As part of the Digital Mission, delegates will have access to the Social Media Week NYC Opening Celebration, marking the official 2016 launch. Held at Ogilvy’s stunning Headquarters in Manhattan, the event will bring together Insider Pass-holders, Speakers and Sponsors for an evening of cocktails and food. The evening will mark the 8th anniversary of Social Media Week.

Tuesday, 23rd February

Morning: Free to attend Social Media Week NYWe have kept Tuesday afternoon free in order for companies to start to get involved with the huge amounts of SMW Events that are taking place around the city.

Whether you’re interested in advertising and marketing, business and entrepreneurship, education and learning, media and publishing or any other of the event categories involved in the week, there will be something for everyone.

This time can also be used for meetings and catching up on emails.

SMWNYC Events: 09.00am - 09.50am - Social Media Measurement: How Everyone Wins, Presented By IAB

10.00am - 10.50am - Pope-emojis and Millennials: A Case Study in How the Catholic Church Engages the Largest Generation Alive Today

10.30am - 11.20am - Keynote: Pivoting an Icon, an Interview with New York Times CEO, Mark Thompson

11.00am - 11.50am - How Data and Analytics Can Transform and Enhance Native Advertising Opportunities presented by Forbes Media

11.30am - 12.20pm - Listen Up: Building a Media Company in the Age of Audio with Alex Blumberg, CEO of Gimlet Media

Digital Mission VC PanelJonathan Drillings (Comcast), Nisa Amolis (New York Angels) & Tom Ryan (Anthemis) Time: 1.00pm - 3.00pm Venue: British Consulate NYC

The panel will explore the opportunities of transatlantic deal-making and exchange ideas on how to build profitable relationships between smart investors and great startups looking to rapidly scale up. The panel is to be chaired by Sam Michel, CEO at Chinwag and a brief outline of the agenda includes: • Intro from panel members - your background - your firm’s background & investment strategy - your firm’s background & investment strategy

• intro from each of mission companies

• Q&A, potential talking points: - perspective on US early-stage funding landscape - hints and tips for overseas firms - predictions: this time, next year…

British Consul General’s Residence // Networking reception hosted by UKTITime: 06.00pm - 07.30pm Venue: The British Residence 351 East 51st Street, PH1 New York, NY 10022

UKTI NY will host an evening networking event for all the Digital Mission delegates. This event will be a chance for companies to showcase their expertise as well as giving them the chance to make essential connections in an industry and market that thrives on networking and referrals.

Digital Mission Agenda

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Wednesday, 24th February

Facebook Company Meeting - Instagram, Whatsapp & Messenger incl. Time: 09.00am - 11.00am Venue: Facebook 770 Broadway New York 10003

This meeting will focus on:

• How to work with Facebook

• US trials or features that will come to the US

• What is Facebook’s view of the US ecosystem - how do you see brands and their agencies evolving their use of the Facebook platform

• Behavioural prediction and how this can be utilised for targeted advertising campaigns on Facebook

• WhatsApp and Messenger - any insight into how Whats App/Messenger might change social /consumer engagement

• Discuss messenger and / or WhatsApp - how brands, agencies and startups can use those platforms (including Instagram)

Time free to attend Social Media Week NYSMWNYC Events:11.30am - 12.20pm - Atomization of Business: Content Strategies for Speed, Quality, and Efficiency

1.00pm - 1.50pm - Online Identities and Impact on Gen Y+Z Consumers

1.30pm - 2.20pm - Keynote: Funny & Buzzy – How Comedy Central Gets Fans Talking with CMO, Walter Levitt

WeWork Co-working Space Visit Time: 3.00pm - 5.00pm Venue: WeWork Fulton Centre 222 Broadway, 19th Floor, New York, NY 10038

WeWork is an American company which provides shared workspace, community, and services for

entrepreneurs, freelancers, startups and small businesses. Founded in 2010, it is headquartered in New York City.

Agenda3pm - 3.15pm - Arrival & Coffees 3.15pm - 3.30pm - Welcome & Intros 3.30pm - 3.50pm - Introduction to WeWork 3.50pm - 4pm - Q&A 4.00pm - 5pm - WeWork tour / Networking drinks

Betas & Belvedere!...and other news (Registration essential) Time: 6.00pm - 9.00pm Venue: Tribeca Conference Rooms, Dentons 1221 Ave of the Americas, 24th Floor New York, NY 10020 On Wednesday February 24th VentureOut are proud to host their 1st VentureOut Poland Pitch Night in partnership with their sponsor and the world’s largest law firm, Dentons! This epic evening will showcase 10 of Poland’s most promising tech startups and as always, feature a panel of NYC’s top venture investors. This event will feature the impressive delegation of Polish tech companies in New York City and a panel of esteemed venture investors.

Digital Mission AgendaThursday, 25th February

LMHQ Co-working visitCreated by the Downtown Alliance and designed by Gensler, LOWER MANHATTAN HQ is a collaboration space for Lower Manhattan’s creatives and creators. Located at 150 Broadway, companies can come together here to collaborate, activate and accelerate their growth.

LMHQ is a new kind of working environment featuring event space with state of the art a/v, meeting & brainstorming rooms, programming by NY Tech Meetup and NY Tech Council, workspace, coffee bar and on-site tech support. Meet us at LMHQ, and do more than just work.

Time: 10.00am - 12.00pm Venue: LMHQ 150 Broadway, 20th floor New York, NY 10038

Time free to attend Social Media Week NYSMWNYC Events:11.30am - 12.30pm - 2016 Election Throwdown: Campaigns vs. Reporters vs. Everyone Else

12.00pm - 12.50pm - Managing Brand(om)s and Fandoms: The True Story

VaynerMedia meetingVaynerMedia is a social-first digital shop that focuses on storytelling across platforms. VaynerMedia use insights gained through micro-content to build creative campaigns that drive actual business results.

Time: 3.00pm - 4.00pm Venue: VaynerMedia 315 Park Avenue South, 16th Fl New York, NY 10010

Friday, 26th February

PSFK Company MeetingPSFK is a future-forward online resource that provides creative professionals with a forecast into the smarter and better future, acting as a hub for design, advertising, retail, technology, travel and arts & culture news. Founded by Piers Fawkes in 2004, PSFK’s mission is to inspire creative professionals to make things better.

Time: 10.00am - 12.00pm Venue: PSFK 42 Bond St, 6th Floor, New York, NY 10012

Afternoon: Time free for follow up meetings / appointments

SMW Official VIP Closing PartyTime: 7.00pm - 10.00pm

Venue: Diamond Horseshoe At the Paramount Hotel New York, NY 10036

To wrap up the 2016 edition Social Media Week organizers Crowdcentric, and Hospitality Partner LDV are hosting the Official Closing VIP Party in New York City.

Held at one of New York’s premier venues, the event will bring together New York’s digital elite and include live music, food and an open bar.

Ends.