digital media text [email protected]. text text in history text came into use about 6,000 years ago

Digital Media

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[email protected]

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Text in History•Text came into use about 6,000 years ago

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Text in History•Text came into use about 6,000 years ago

•Johann Gensfleisch zum Gutenberg’s printing press revolutionized text in the 15th century

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The Power of Meaning

Titles

Menus

Navigational aids

•Words must be chosen carefully

•Words appear in:

•Test the words you plan to use

•Keep a thesaurus handy

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Typeface vs. Font

A family of graphic characters that includes many sizes and styles

is called a Typeface.

The specific size and style of type within a type family

is called a Font.

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Using Text in Multimedia

Typeface

•Type terminology:

Arial

Courier

Times

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Typeface


Italic

Bold

Underline

Font

Style

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Typeface

Font

Style


LeadingPoint

Leading

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Typeface

Font

Style


Point

Leading

Kerning

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Character metrics


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Character metrics


Case

Serif versus sans serif

serif

sans serif

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Using Text in Multimedia•Designing with text

Strike a density balance

Consider legibility when choosing fonts

Avoid too many different faces

Adjust leading and kerning for readability

Explore colors and backgrounds

Use anti-aliasing

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Minimize lines of centered text

Use distorted layouts to grab attention

Surround headlines with white space

Distinguish text links with colors and underlining

Make efficient use of screen real estate

Use drop caps and initial caps

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•Menus for navigation

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•Buttons for interaction

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•Fields for reading

Portrait Landscape

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•HTML documents

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•HTML documents

•Symbols and icons

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•HTML documents

•Symbols and icons

•Animating text

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Computers and Text•Macintosh screen resolution = 72 pixels per inch

•The font wars

Adobe PostScript

Adobe Type Manager (ATM)

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•The font wars

Adobe PostScript

Adobe Type Manager (ATM)

TrueType (TT)

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•The font wars

•Font foundries

•Managing fonts

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Computers and Text•Character sets

ASCII character set

Extended character set

Unicode

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Computers and Text•Character sets

•Mapping text

Across platforms

Across languages

Special characters in HTML

©makes

©

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Creating Your Own Type•ResEdit

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•Fontographer

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•Fontographer

•Making pretty text

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Hypertext and Hypermedia•Hypermedia provides a structure of links

•Hypertext words are linked to other elements

•Hypertext is usually searchable

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Hypertext and Hypermedia•Hypermedia structures

Hypermedia elements are called nodes

Nodes are connected using links

A linked point is called an anchor

digital media text [email protected]. text text in history text came into use about 6,000 years ago

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