Cisco Confidential 1C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

Digital Media SuiteUpdate

Victor BishayConsulting Systems Engineer

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Cisco Business Video Systems

TelePresence TelePresence Meeting Solution

TelePresence as a Service

Consumer TelePresence

Physical Security Video Surveillance

Access Control

HD and SD Cameras

Digital Media Digital Signage

Webcasting and Video Sharing

Business IPTV

Unified Communications Video Calling

WebEx

Interoperability

MedianetMedia Processing

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

Open Platform Unlocks ApplicationsApplication developer community building on DMS

Learning Management Systems

Conference Room Management

Line Queuing

RFID and Smart Signage

Call Center

Web Portals and Mash-Ups

Customized Content Management

Touchscreen and Kiosks

Video Analytics

Point of Sale

Open, standards based architecture enables customization

and integration

Cisco Confidential 4C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

A Comprehensive Suite of Digital Signage, Business IPTV, and Social

Video System Applications

Cisco Digital Signs Cisco Cast Cisco Show and Share

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Digital Media

Player 4305G

Digital Media

Player 4400G

Digital Media Manager

Cisco 32” LCDCisco 40” LCD

Cisco 52” LCD

Digital Media

Player 4310G

Cisco Confidential 6C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

Customer Benefits

End-to-end Cisco solution, one stop shop

Customized DMP protective case

Cisco support/services

Integrated with Cisco DMS

Cisco capital leasing/financing options

Cisco LCD Displays + Digital Signs/Cast= Complete End-to-End Solution

Why Sell Cisco LCDs?

Increase deal size by 3x, increase wallet share

Deter competitors, speed up the sales cycle

Partners automatically approved to sell

32”, 40” and 52” Models

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Any to Any Media Processing – Now Includes Live Transcoding***

Digital Media Manager

MXE 3500

Format: MPEG2 transport

Resolution: 1920 X 1080

Bit Rate: 7 Mbps

Aspect Ratio: 16:9

Format: Windows Media

Resolution: 640 X 480

Bit Rate: 5 Mbps

Aspect Ratio: 16:9

Format: Quick Time

Resolution: 480 X 320

Bit Rate: 1.5 Mbps

Aspect Ratio: 16:9

Cisco Confidential 8C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

• Growth

202% Y/Y Growth

Over 4500 customers in 36 months

100,000 Digital Media Player installed base

50% of Top 50 Financial institutions use DMS

• Market Focus

Retail Banking, Education & Retail

Citibank, Kasikorn Bank (3000 DMPs), American University of Sharjah, Carnegie Mellon Qatar, Qatar University, Qatar National Convention Centre,

Coca Cola Enterprises communicating with 50,000 employees WW to reinforce and implement company’s strategic vision

Norsk Tipping 4500 Branches deployed in 6 months

Cisco Confidential 9C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Promote, cross-sell/up-sell

Marketing videos that grab viewer attention

Compelling product and service information

Provide a human face on content

Reduce perceived wait time

Direct line of communications to employees or customers

Global corporate messaging consistency

Immediate executive communications

Live broadcast of company events

Instant communications for rapid response

Directional signage (way-finding)

Informational videos available on-demand

Breaking news relevant to employees/ Emergency communications

Cost-efficient training to remote employees

Information consistency across channels

Power of video—users retain more information

Increased ability to absorb information in searchable segments

Sales and Marketing

Corporate Communications

Information Sharing

Training

Cisco Confidential 10C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

Digital Media SuiteWhat’s New in 5.2.2

Cisco Confidential 11C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

• Same form factor as the DMP 4305

• Full Support of Digital Signs and Cast applications on the DMM

DMD, EPG, Scheduler, Proof-of-Play, Cisco Display Commands

• Video Formats Supported

MPEG1, MPEG2 ,MPEG4 part 10 (h.264), WMV(VOD only)

• 32GB of Local Storage

• Power over Ethernet (802.11af)

• Adobe Certified Embedded Flash Lite 3.1 player

• MediaNet auto network registration support

• CDP support

• Advanced Video Failover Algorithm

• Touch screen support and Browser support are scheduled for future software release of 4310 platform; current date is TBD****

Rear View

Front View with Optional Remote

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Digital Media Manager and Show and Share Enterprise on Dedicated UCS Platforms

Show and Share Workgroup dedicated platform

Processor 2.4 Ghz Xeon

Memory 8GB RDIMM

HDD 2 TB SAS HDD

Processor 2.4 Ghz Xeon

Memory 12GB RDIMM

HDD 8x300 GB SAS Raid 5

Cisco Confidential 13C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

• HD Video Camera with 4GB capacity

• Speed generation of video content

• Innovate new video based business processes?

Status of Public Conveniences, Status of Cafes, Bars, Restaurants, Kitchens, Incident Management, Educational Field Trips, Sports Coaching, Best Practice Sharing

• One click to link video content to Show & Share

Cisco Show and Share

Cisco Prosumer VideoTarget Markets and Use Cases

Collaboration and TrainingTeam project sharing, reduce globalization barriers, video training

Organizational CommunicationsCXO Comms, Video blogging

DocumentationShare sales techniques, complex process and designs, field activity

Education• New video based teaching

paradigms

• Lecture recording

• Distance Learning

•Paperless Projects

Healthcare• Medical record/electronic

documentation

•Appointment avoidance for

long term care and out

patient

•Physical therapy

documentation

•Telemedicine:

HealthPresence

Broad Based Adoption with Cisco Collaboration

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15

Cisco Digital Media Suite & Cisco TelePresence

In the Office…

Cisco TelePresence combined with Cisco Digital

Media Suite for an all-in-one solution

Provides Cisco Cast for live broadcast of

business/news channels over IP to the large screen

Cisco TelePresence + Digital Media Suite= Winning Solution for Face To Face Communications and Compelling Digital Media

In the Branch….

Customer-facing virtual concierge for engagements

with remote experts/assistance

Provides Digital Signage for targeted sales and

marketing of products and services when not in use

for Cisco TelePresence calls

Cisco Confidential 16C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

• End to End Solution

• Media Net

• Scalability

• Solution Breadth

• Cisco Product Extensions

• Market Leader in DMS

• Extensive Ecosystem

• Open Platform

• SmartNet (Same Day/Next Day Replacement service)

• World Class Technical Support

– Craig Carter, IT Architect, Lloyd’s of London

Cisco Confidential 17C97-636589-00 © 2010 Cisco and/or its affiliates. All rights reserved.

Thank you.