digital media planning workflow diagram
DESCRIPTION
media planningTRANSCRIPT
-
Advertiser
Media
Director/
Supervisor
Media
Planner
Typical Online Display Media Order Process
Advertiser
Ad ServerSales Rep
Publisher
Ad Server
Media Brief
Requests for Proposals
RFP Response
Research
Negotiations
Present Media Plan
Revised Media PlanClient Authorization
Purchase OrderConfirm Tags are Up
Traffick Tags
Monthly Invoice
AccountingAssistant
Brainstorming Session
Reserve Inventory
Delivery Reports
Campaign Payment
Account
ManagerTech Team Accounting
Send Tags
Evaluate RFPs
Finalize Media Plan & Presentation
Feedback
Campaign Launch
IOs
Build Tags
Confirm Tags are TrackingPO/Media Authorization
Campaign in OPS
Approve InvoicesSubmit Invoices
Monitor Campaign Delivery & Optimizations
Campaign Reports
Campaign End
Reconcile Campaign Delivery and Invoices
Reconcile Final Campaign Spend
Final Report & Presentation
Creative
Agency/RM
Insertion Order
Creative Specs
Send Tags
Strategic
Brainstorm
Check Inventory
Contact Partners
Creative Specs
Creative Units
ScreenshotsScreenshots
Invoice Payment
Campaign Invoice
Present Final Report
Scheduled Delivery Reports
2011 NextMark, Inc.
Monthly Delivery ReportDelivery Report
Insertion Order
Check Inventory
Online Display Media Order Sequence Diagram.vsdsequence diagram