digital media forum dubai 2015 - the future of retail & ecommerce
TRANSCRIPT
![Page 1: Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce](https://reader038.vdocuments.mx/reader038/viewer/2022103018/55a848121a28abae108b46e4/html5/thumbnails/1.jpg)
THE FUTURE OF RETAIL & ECOMMERCEHOW TO SURVIVE AND GROW IN THE ERA OF DISRUPTIVE INNOVATIONS
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CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
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CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
![Page 5: Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce](https://reader038.vdocuments.mx/reader038/viewer/2022103018/55a848121a28abae108b46e4/html5/thumbnails/5.jpg)
WELCOME TO THE DIGITAL WORLD
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IN WHICH DISRUPTIVE TECH PLAYERS ARE SHAKING UP ALL INDUSTRIES
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Alibaba // The Most Valuable Retailer Has No Inventory …
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Facebook // World’s Most Popular Media Owner Creates No Content…
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Uber // The World’s Largest Taxi Firm Owns No Vehicles…
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Airbnb // World’s Largest House Provider Owns No Real Estate…
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WELCOME TO THE DIGITAL WORLD
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IN WHICH COINING THE TRENDS IS KEY
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Baby Boomers // Store Loyalists Until Extinction…
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Generation X // About EGOsystems…
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Generation Y // Digital Narcissism Ego, Social Status, Selfie…
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Generation Z // Hyper connected Digital Natives & Screenagers…
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MADMEN
Without Tech & Data Mad Men Will Be Dead Men….
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MATHMEN
Media Owners Masqueraded As Technology Companies…
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Social1.0 Size Matters // I Have More Fans & Followers…
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Social2.0 // Dark Social SoLoMo…
700 MILLION
500 MILLION
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Wearable Tech // Looking For Killer Apps…
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Wearable Tech // Now Airline’s Best Buddy…
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Virtual Reality // Once The Gimmick For Gamers Only…
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Virtual Reality // Now Retail’s Extended Digital Showroom…
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IoT or the Internet of Everything // 50 Billion Connected Devices by 2020…
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IoT Lifestyle Experience Stores // Curated Connected Products…
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CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
![Page 28: Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce](https://reader038.vdocuments.mx/reader038/viewer/2022103018/55a848121a28abae108b46e4/html5/thumbnails/28.jpg)
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Blockbuster Bankrupt // The Netflix Effect...
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More Stores Closing // Shake-out +25%...
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Stores Move To Platforms // Etsy, Amazon, Alibaba..
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Generation Y & Z // No Mobile, No Market…
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NEW BUSINESS & MARKETING STRATEGYECOMMERCE STORE TRAFFIC
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From Coffee to Lunch & Dinner Need for Growth and ARPU…
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15% AT STARBUCKS PAYS MOBILE60% OF MOBILE PAYERS DO IT FOR LOYALTY BENEFITS
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Open Innovation // Listen Trial, Loyalty, Advocacy…
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CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
![Page 39: Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce](https://reader038.vdocuments.mx/reader038/viewer/2022103018/55a848121a28abae108b46e4/html5/thumbnails/39.jpg)
On-Demand Products // Consumers In Control…
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Shop Ahead // Online To Offline Real-time Stock View…
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Digital Payments // Kill Check-out Gaining Invaluable Client Data….
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HOW TO PULL CONSUMERS THROUGH OFFLINE & ONLINE RETAIL FUNNELS
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TripAdvisor & Yelp Ratings // Retail’s Equivalent? Yup, Pinterest…
Nordstrom dept. stores US
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CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
![Page 45: Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce](https://reader038.vdocuments.mx/reader038/viewer/2022103018/55a848121a28abae108b46e4/html5/thumbnails/45.jpg)
Data-Driven Fitting Rooms // This Dress Is In Stock Too…
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Big-Data & Beacons // Personalized Recommendations…
Beacons Connect Online, In-App and In-Store Experiences…
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Omnichannel // The Holy Grail In Retail…
Data-Driven Integrated Digital Marketing Intelligence Platform…
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CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
![Page 49: Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce](https://reader038.vdocuments.mx/reader038/viewer/2022103018/55a848121a28abae108b46e4/html5/thumbnails/49.jpg)
Jeff Bezos // The Chosen One Adaptive, Predictive, ARPU…
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Amazon // Robots & Drones Same Day & One Hour Delivery…
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Founder Jack Ma Shows Alibaba’s New ‘Pay With A Selfie’ Technology…
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Alibaba // Singles Day $9.3 Billion Sales…
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Power Of Subscription Commerce // The Lure Of The Box…
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SOCIAL3.0SEE LIKE BUY
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Personalized Mobile Payments // SoLoMo Is Driving Retail Sales…
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CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
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Go Big. Go Niche. Go Home Noah Build His Ark…
Mobile Next Gateway To Friends, Brands & Shopping!
Tech To Compete With Amazon’s & Alibaba’s…
Innovate or Die // Darwin Only Species Adaptable…
Close The Social Loop See, Like…and BUY!
Big-Data // Omnichannel Don’t Hate, Integrate!
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CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
![Page 59: Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce](https://reader038.vdocuments.mx/reader038/viewer/2022103018/55a848121a28abae108b46e4/html5/thumbnails/59.jpg)
MY VISION ON THE FUTURE OF RETAIL
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60
REVOLUTION IN MARKETING HABITS
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BIGGERTHAN THE INTERNET
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“INNOVATION DISTUINGUISHES BETWEEN A LEADER AND A FOLLOWER”
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“OFTEN TIMES INVENTION REQUIRES A LONG TERM WILLINGNESS TO BE MISUNDERSTOOD”
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“BE NICE TO NERDS. WE WILL ALL END-UP WORKING FOR ONE”
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THANK YOU. GRAZIE MILLE. MUCHAS GRACIAS.