digital marketing workshop
TRANSCRIPT
Digital Marketing Workshop
People with passio
n change the world
Digital
IndiaMoveme
nt
1.5 crore JOBs to be
created
Reach 2.6 lakh
Panchayats
2.5 lakh schools to be
connected
First thing
you do every
morning?
1.4 Billion units will SELL in 2015
Impact!
Impact
More B2C, more B2B and more Money!!Startups can't miss Digital Marketing!Digital Marketing= Career
1 Crore
Startups
The Startup Scene
Typical startups have 1 or 2 people in marketingThey need to focus on Conversion RATE That’s more selling!
PROMOTION
SEO, SEM, SMOUI/UX, Lead Generation, Conversion, Nurturing
PROMOTION Not EASY
Marketplace
of the
Century!
Google, Bing, Yahoo =Mega MALLs
When do I
start?
Website or Mobile App BETA ReadyLanding pages Primary contentBut not always!!
UI/UX
UXStart with user experience and then build technology
UX
UX:Conducting user testsFace-to-face interviewsField researchCreating user personasStudying detailed analytics
PrototypingLayouts
UI/UX
UI:Interface layoutInterface designVisual designInteraction designEstablishing visual guidelines
UI/UXTIPS
Design to maintain flow! Responsive Works!Shoppers want contextual experiences. EG Bundling = more items ordered = increased revenueAdd Action Items
UI/UXTIPS
Prioritize Accessibility (Fitts Law!)
Manage the Learning Curve
Function Over FormUser Experience Extends Off Screen!!
SEO
SEO
70% Initial Marketing expenditure goes on creating content, optimizing content, graphics and optimizing content placement
SEO
On Page OptimizationBe Succinct Be RelevantBe a conversation starterBe a action pusher!!HTML and TaggingTitles and Description
SEO
OFF Page OptimizationBuild ForumsCreate BlogsDisseminate on all channelsLink BuildingMail <Without Spamming Ofcourse>
HAVE Brand
- HAVE
SOCIALPRESENCE
SMO
36% USERS TRUST THOSE BRANDS WITH SOCIAL PRESENCE
70% Shoppers who have social media presence prefer products which have social media presence
40%+ Are expected to start buying ON SOCIAL CHANNELS
SMO TIPS
Be regular on postingsAdd pages, events, offers and imagery!
Research your hashtags!Cross PostADD VALUEI scratch your back you do mine too!
Be Contactable
Digital Strategy
Add ValueMechanical and boring: IF you are good , THEN People will talk about you , BECAUSE they might spread content about you, They get points for being themselves
Poetic: Adding value is good because Internet is Wonderful
Content Marketing, Curation, Timelines,
Brand building, Consistency, Maintenance!
Lead Generation
Its all about growthBasics work!Give a little to take a little.Conduct SurveysFootfalls matter too!
Leads Conversio
n
Upsell!Product CustomizationProduct BundlingProduct Offers
NurtureReturning usersOffer gifts, Certificates, discounts
More and new products More choicesOptimize again
METRICS
A good metric is one which gives you clear, comparable ratios , Actionable points, correlated and relevant to your business model
TOOLS of the
Trade
SEO 1. Google Analytics2. Keyword tool3. Webmaster
SMO 1. Kapost2. Oktopost
METRICS
Conversion rates, Audience Growth Rate, ROI
Bounce rates Rankings, Social rankings and activity Lead Scoring Click Rates Page Views Unique Visitors Notifications Chat Engagement! Increment Rate!
Strategy
Keep 1.Innovating2.Redesigning3.Realigning4.Reaching5.Think Creative
Strategy
Start!
Thanks…Over to our Google Expert!
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