digital marketing - what it is, and why its important
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Digital marketing - What it is, and why its importantTRANSCRIPT
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Digital MarketingWhat it is, and why its important
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What is Digital Marketing?
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Digital Marketing is the promotion of products or brands via one or more forms of electronic
media.
What is Digital Marketing?
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OWNEDMEDIA
EARNEDMEDIA
PAIDMEDIA
Digital Marketing Comprises of…
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OWNEDMEDIA
EARNEDMEDIA
PAIDMEDIA
• Ad Networks• Blog Ads
• Your Website• Your Blog
• Social NetworkingWebsites
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Today, we I will be speaking more on Social Media (owned Media), since it is the easiest and
cheapest platform to start without little or no tech knowledge.
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So, why Social Media?
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The Old Way of Advertising is no longer working Like it used to.
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Traditional advertising is now on a steep decline
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#
ACTIVITY ON THE WEB
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Companies that are both deeply and widely engaged in social media
significantly surpass their peers in both revenue & profit
Studies show that company sales with the highest levels of social media activity grew on average by +18%
While those companies with the least amount of social media activities saw their sales decline by -6%
+18%
-6%
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How fast isSocial Media CATCHING ON?
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38 YEARS To reach 50 million listeners
RADIO
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13 YEARS To reach 50 million viewers
TELEVISION
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4 YEARS To bring 50 million people online
INTERNET
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200 MILLION IN LESS THAN 12 MONTHS!
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What are people saying about your brand on social media?
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Is anyone listeningto you Social Media?
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WHAT YOU ACTUALLY WANT IS FOR YOUR MARKETING TO SPREAD EXPONENTIALLY
RIGHT?
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ENCOURAGE YOUR FANS/CUSTOMER SHARE STUFF ABOUT YOUR BRAND WITH THEIR FRIENDS.
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WHY IN THE WORLD WOULD ANYONE SHARE STUFF ABOUT YOUR BRAND?
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A DESIRE TO EXPRESS THEMSELVES1
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A DESIRE TO BELONG.2
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A DESIRE TO DO GOOD3
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A DESIRE TO BE NAUGHTY
4
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A DESIRE TO BE RECOGNIZED5
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A DESIRE TO BUILD RELATIONSHIPS6
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How should you start?
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Get a website for your brand.
If you cant afford one, start a free blog or website.
#1
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Have a social media plan or strategy. Having this will guide all that you do.
#2
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Create a business profile for your brand / product on the social network that best suits your business. – FB, TW, INSTGM
#3
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Create relevant blog post about your industry at least once every week, and share the link on your Social Media platforms.
#4
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Ensure your branding is consistent across all the platforms you are on.
#5
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Ensure you use SEO URLs for all your web pages in your website. E.G: www.yoursite.com/my-first-post
#6
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Monitor all your analytics as this is where all the insights will be found.
#7
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Google Analytics
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Communicate more with pictures and less text.
Users relate easier with creatives than text.
#8
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Create engaging content for your Social Media platforms.
#9
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Run promotional activities around your brand or product for your community – Your reward.
#10
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LISTEN
ENGAGEACTIVATE
Strategy to adopt