digital marketing vs. marketing 2015 digipharm london
TRANSCRIPT
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FACT
Visual data is processed 60,000 times faster by the brain than text
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Marc Prensky, Digital natives, digital immigrants. NCB University Press, Vol. 9 No. 5, October 2001
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Tommy Kok Annfeldt, pharmacist and marketer on a mission, 2015
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A new breed of customers …
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FACT
When we add up all the online activities in the “average” day of a Digital Native it results in 27 hours!
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FACT
77% of buyers are more likely to buy from a company if its CEO uses social media.
Yet, 36% of executives say their CEO either “does not care,” or “cares little” about the company's reputation on social
media.
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