digital marketing trends 2014
Post on 10-Sep-2014
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Доклад с делового завтрака Dalee Digital PharmaTRANSCRIPT
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Андрей ЛебедевDALEE Digital Agency
Digital Marketing Communications Trends 2014.!!
Какие инструменты актуальны в этом году?
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FULL CYCLE DIGITAL SUPPORT
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Top10TOP5
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Digital Marketing Communications Trends 2014. Что будет актуально в этом году?
RTB! 3D-принтер напечатал оружие
Мобайл — это главный медиа-канал
Google Glass
…О чем я не расскажу
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Agenda
User ExperienceТехнологии
Brand Content
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Контент
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Интерактивный контент.
Потрогайте это.!
Интерактивное видео.
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British Hearth Foundation
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Визуальный контент.
Selfie!
Snapchat!Line!
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Виртуальные конференции
Низкая цена!Долгое время жизни
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Gamification & Games
“Бюджет” калорий и глюкозы!
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New SEO != New Content
Google HummingBird.!Яндекс не ранжирует!ссылки!
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User Experience
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Custom Content on websites
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Scroll-story sites
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Scroll-story sites
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Flat DesignOne Page Sites
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Технологии
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Cross-Screen Experience x2
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Интернет вещей и носимые девайсы
пульс, шаги, температура
Service /!Experience—>
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Интернет вещей и носимые девайсы
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SoLoMo
Теперь еще ближе.!
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Что дальше?
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From General Ad to Brand Content!!
Retention + CRM!!
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Спасибо!
Андрей Лебедев!Интернет-агентство ДАЛЕЕ