digital marketing summit report

Post Conference Report14-15 February 2016/ Khartoum, Sudan

Event Summary

Event Name: 1st Digital Marketing Summit

Theme: Right Here, Right Now

Date: 14-15 February 2016

Summit Organizer: Lutfi Self Development Centre

Venue: Corinthia Hotel

Number of Delegates: 180

Lutfi Self Development Centre

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Overview

The 1st Digital Marketing Summit is an outcome of a survey conducted by Lutfi SDC to assess the adoption of digitalization and examine its challenges. 5 workshops,3 case studies, 4 Panels, and 10 keynotes were planned carefully to address the local market needs.

10 international speakers and 10 local speakers ranging from panelists to moderators delivered 22 sessions across 3 different streams.


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Summit Streams & Topics

Streams:

1. Social Media

2. E-Banking & E-Commerce

3. Mobile Services

Strategy, Tactics & Measurements.

E-payment, Financial Inclusions.

Mobile Money, Applications

Other topics:

1. Digital Forensics

2. Content Management


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Delegate Registrations

180 people registered for this summit. This included:

158 paying delegates.

22 complementary delegates


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Delegates By Industry


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29%

16%

17%2%

2%

7%

8%

5%

8%

1%1% 4%

Telecommunications Services

Software & IT Services

Banking & Investment Services

Pharmaceuticals & Medical Research

suppliers

Household Products Goods & Services

Media & Publishing

Services

Utilities & Energy

Insurance

Retailers

Food & Beverages

Delegates Type

85%

15%

CORPORATE

INDIVIDUAL

Delegates came from 31 Differentorganizations, contributing 85% of thetotal number of summit registrations.

9 students from post andundergraduates.

8 Start up and young professions.


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Delegates By Gender


8

Female40%

Male60%

Administration

Website:

DMS website was the major portal for information.

DMS website will also house audio-visual all materials from the Summit.

Photos of the event are also available on the website for download.

62 participants claimed their E-tickets, while Email and onsite registrations contributed by 7% only.


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Staff Behind DMS

The summit was initiated by Mr. Saif Lutfi and managed by Mrs. Mariam Elfadil.

An office admin and 4 sales rep where recruited for selling sponsorship and tickets.

DMS recruited 25 coordinators who covered registration, social media, documentations and other logistics issues.


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Marketing & Promotion

Item By Who Role Duration

Flyers Clickgrafix Co Sponsor 3 weeks

Social Media Digitree Inc Vendor Closed

Social Media Lutfi SDC Continuous

Newspaper 6 Local newspapers Vendor 2 weeks

Email Marketing Nilogy Co Sponsor 3 weeks

Personal Selling 4 Sales Rep NA 4 weeks

Radio Ads 91.6 FM Sponsor 2 weeks

Website Clickgrafix Co Sponsor Continuous

TV Alshorouq TV NA 1 hour


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Channels Contribution


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23%

22%

21%

17%

16%

1%

Email from the organizer

Social Media Network

Word of Mouth

Others

Website

SMS

Evaluation of SummitPost conference survey Analysis


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Speakers Performance


14

Excellent Very Good Good Poor Very Poor

Series2 70% 20% 10% 0% 0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

How was the performance of the speakers at Digital Marketing Summit?

Summit Environment


15


Series2 56% 33% 10% 0% 0%

0%

10%

20%

30%

40%

50%

60%

Do you think the general enviroment of the conference was well prepared and suited?

Topics Coverage


16

90%

10%

Do you think the summit covered the most fundamental issues in digital marketing?

Yes

No

Overall Time Allocation Assessment


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Series2 16% 30% 43% 10% 0%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

What do you think of the time allocation?

Time Allocation to Speakers & Discussions


18


Series2 23% 16% 33% 26% 0%

0%

5%

10%

15%

20%

25%

30%

35%

Was the time managed well and enough time given tospeakers and to the discussions?

Interactions


19


Series2 16% 46% 36% 0% 0%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Was the conference successful as you expected in terms of attendance and questions ?

Participants’ Expectations


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Yes No

Series1 97% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Has the summit met your expectation?

Series1

Sponsors

DMS attracted 8 sponsors in below categories:

Main Sponsor: Zain

Silver Sponsor: MNK, Nova, Hiba Int, Kiddeez

Technology Sponsor: Click Grafix, Nilogy

Media Sponsor: Capital 91.6, In The City, Global Shapers Community


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