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digital marketing strategy template

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Digital Marketing Strategy for ___________________________________________________________ Date: ___________________________________________________________ Completed by___________________________________________________________ Strategic business objective for 3/5 years Channels Content Strategic Keyword Terms KPIs Buyer persona Strategy implementation plan – key activities and next deadlines Plan : Ac t: Observe: Refle ct: Source: Heinze, A., Fletcher, G., Rashid, T., & Cruz, A. (Eds.). (2017). Digital and Social Media Marketing: A Results-Driven Approach. Routledge. Accessible online http://mastersindigitalmarketing.org/book/ #passion4digital This work is licensed under a Creative Commons Attribution 4.0 International License .

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Page 1: Digital Marketing Strategy Template

Digital Marketing Strategy for ___________________________________________________________

Date: ___________________________________________________________ Completed by___________________________________________________________

Strategic business objective for 3/5 years

Channels Content Strategic Keyword Terms

KPIs Buyer persona

Strategy implementation plan – key activities and next deadlines

Plan: Act:

Observe: Reflect:

Source: Heinze, A., Fletcher, G., Rashid, T., & Cruz, A. (Eds.). (2017). Digital and Social Media Marketing: A Results-Driven Approach. Routledge. Accessible online http://mastersindigitalmarketing.org/book/ #passion4digital This work is licensed under a Creative Commons Attribution 4.0 International License.

http://creativecommons.org/licenses/by/4.0/
https://twitter.com/hashtag/passion4digital
http://mastersindigitalmarketing.org/book/
http://creativecommons.org/licenses/by/4.0/
Page 2: Digital Marketing Strategy Template

Source: Heinze, A., Fletcher, G., Rashid, T., & Cruz, A. (Eds.). (2017). Digital and Social Media Marketing: A Results-Driven Approach. Routledge. Accessible online http://mastersindigitalmarketing.org/book/ #passion4digital This work is licensed under a Creative Commons Attribution 4.0 International License.

http://creativecommons.org/licenses/by/4.0/
https://twitter.com/hashtag/passion4digital
http://mastersindigitalmarketing.org/book/
http://creativecommons.org/licenses/by/4.0/

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