digital marketing strategy + tactics

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  • Digital Marketing Strategy + Tactics

    1

    A growth model that matters.

    Start date: 21 February Cost: R999 Duration: 2 months

  • On a mission to digitise AfricaWe facilitate each step of the way.

    Digital StrategyWe believe that our strategy forms the foundation to real skills that matter to the digital agency.

    Keyword Research We want every digital marketer to have this skill. It affects both Search Marketing and Social Media.

    InternshipWith the shortage of skills, digital agencies are looking for motivated interns to grow into digital marketers.

    Continuous LearningThe changing landscape requires digital marketers to always be on top of their game.

  • Leading Marketers Start With Business Objectives First

    95% of leading marketers agree that "to truly matter, marketing analytics' KPIs must be tied to broader business goals.

    - Google & Econsultancy

  • Our growth model delivers on 3 key principles

    Donut Marketing

    Architecture & Planning

    Reporting Formula

  • Adaptability Is More Vital To Success Than Ever

    Change is going to happen whether you pursue it or not

  • Digital is movingly too rapidly for traditional curriculums.

  • Content + Analytics creates a model for success

  • What Is The Common Thread?

  • We Want Your Growth Strategy To Come From Data

    KPIs Planning Execution Reporting

  • Executing on data insights has taken us to #1

    Strategist Content Optimisation

  • CONTENT CONTRIBUTOR

    Neil PurseyCOURSE CONVENER

    A thought-leader in the digital marketing space, having spoken at

    conferences like Wordcamp and top Institutions in South Africa. He

    was also fortunate enough to be one of five co-founding members to

    the GROW Academy, an NGO focused on providing digital marketing

    training to over 1000 of South Africas under-resourced youth.

    He has 10 years experience in search marketing and has taken a small

    startup, Webgrowth, to become one of the leading digital marketing

    training companies in South Africa.

    He brings knowledge and skills transfer to every teaching session.

    Guiding you through the myriad of digital marketing jargon, keeping it

    simple - yet effective for all levels of digital marketers.

  • Neils role as a mentor was vital for my career. It marked the beginning of a professional career

    in SEO for me. I had no idea how valuable these

    skills would be.

    Shu-aib Benjamin, Cape Town

    Freelance Digital Marketer, 6 years experience

  • From our decade of experience we want digital marketers to understand strategy first and then only learn the technical skills of digital marketing. A digital marketer with only technical skills and no understanding of how to apply them, wont be equipped to manage and execute on client projects. A lack of strategy is a common problem we are seeing in the digital industry - this course is aimed at addressing this problem, which will make our graduates a valuable asset to any company.

    - Neil Pursey, Founder of Webgrowth

  • Whats in store. Our course plan for 2017

    Keyword research

    Competitor analysis

    Content optimisation

    2

    3

    4

    5

    Contentpromotion

    6

    Reporting

    Strategy + Foundation

    Tactics

    1

    R999

    R499

    R499

    R499

    R499

    R499

    Were putting each skill set into its own module, which can be accessed on payment. This makes our course content focused, achievable and in line with each students career growth.

    Strategy first

    Advanced Continuous Learning

  • Course content is delivered online using video and quizzes.

  • Neils approachable manner to lectures and course topics is highly effective, relatable and leaves the students with real-life knowledge of

    how the topic can be used in their personal

    environment.

    Warren Harding, Cape Town

    Facilitator and head lecturer, IAB / AAA: Digital

    Media & Marketing course.

  • The Course OutlineDuration: 2 months

    Cost: R 999

  • Keyword research

    Competitor analysis

    Content optimisation

    Website architecture

    Content promotion

    Reporting

    Landing pages

  • searc h intent

    Our approach to keyword research.

    Keyword influence on website

    architecture.

    Keyword influence on social.

    Excel layout and planning.

    Tools we like to use.

    Keyword research is the foundation to all our campaigns. Without it, wed be lost.

    You will learn the following

    Keyword research

  • Keyword research

    Competitor analysis

    Content optimisation

    Website architecture

    Content promotion

    Reporting

    Landing pages

  • Website architecture

    Too many websites have poor website architecture. Its level of importance is often underestimated.

    You will learn the following

    A

    B

    C

    1

    3

    3

    Aligning website architecture to business

    objectives.

    Integrating user intent and keywords.

    The secret art of URL structure.

    Introduction to content pillars and planning.

    Ecommerce vs static architecture.

    How to apply best practices to Wordpress.

  • Keyword research

    Competitor analysis

    Content optimisation

    Website architecture

    Content promotion

    Reporting

    Landing pages

  • Competitor analysis

    You will learn the following

    Your competitors can give you critical insight. Know where and how to find this data.

    The most important data.

    The correct tools to pull data.

    Where and how to find data.

    Getting strategic with the data.

  • Competitor analysis

    Content optimisation

    Content promotion

    Reporting

    Landing pages

    Keyword research

    Website architecture

  • Landing pages

    You will learn the following

    Case studies that have worked.

    Key elements to every landing page.

    2017 web design principles.

    Tools we like to use.

    Tracking and reporting.

    Where it all comes together. Translate traffic into leads.

  • Competitor analysis

    Content optimisation

    Content promotion

    Reporting

    Landing pages

    Keyword research

    Website architecture

  • Content optimisation

    You will learn the following

    Content optimisation is no longer a tactic but rather astrategy.

    The new SEO for 2017.

    Building SEO into the editorial process.

    Optimising for click throughs.

    Combining Social and Search

    optimisation.

    The importance of evergreen content.

    Tools we like to use.

  • Competitor analysis

    Content optimisation

    Content promotion

    Reporting

    Landing pages

    Keyword research

    Website architecture

  • Importance of content packaging.

    Platforms to focus on in 2017.

    Aligning objectives to promotion KPIs.

    The Webgrowth approach to promotion

    techniques.

    When to use Adwords.

    When to use Social.

    When to use Email.

    Content promotion Content creation

    Content optimisation

    Content promotion

    You will learn the following

  • Competitor analysis

    Content optimisation

    Content promotion

    Reporting

    Landing pages

    Keyword research

    Website architecture

  • Reporting

    You will learn the following

    Reporting formula: Clickability X Shareability X Distribution.

    Aligning business objectives to reporting.

    Webgrowths preferred reporting layout.

    Tools we like to use.

  • Webgrowths course taught me all I needed to

    know about digital marketing. It gave me the

    foundation to launch into my internship. I love

    how Webgrowth embraces continuous learning

    and career growth. Their course was a life

    changer for me.

    Mojalefa MJ Mothudi, Johannesburg

    Search Engine Marketer, 1 year experience

  • Thank you for your time

    Sign up

    If you have any questions, please email

    support@webgrowth.co.za

    Tell a friend

    Career guide

    https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/https://hub.webgrowth.co.za/product/digital-marketing/mailto:support@webgrowth.co.zahttps://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.webgrowth.co.za%2Ftraining%2F&src=sdkpreparsehttps://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.webgrowth.co.

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