S e e r I n t e r a c t i v e @ m m s t l l

D i g i t a l M a r k e t i n g S k i l l P i v o t : R e c r u i t i n g N e w T a l e n t

@mmstll #mozcon source

THE STRUGGLE IS REAL

@mmstll #mozcon

HIGH DEMAND

45,000 open seo jobs on linkedin

@mmstll #mozcon

TOUGH TO FILL

top 10 hardest jobs to fill

@mmstll #mozcon

HIGH TIME TO FILL

43 days to fill a marketing role

@mmstll #mozcon

OPPORTUNITY COST

@mmstll #mozcon

GET SHIT DONE

@mmstll #mozcon

WHO HAS PARTICIPATED IN A LINK BUILDING CAMPAIGN?*

*not a trick question

LINK BUILDING AND

RECRUITING AREN’T THAT

DIFFERENT

@mmstll #mozcon

LINK BUILDING : RECRUITING prospecting : sourcing

prospect : candidate

outreach : outreach

getting a link : hiring a candidate

@mmstll #mozcon

WHAT’S IN IT FOR ME?

@mmstll #mozcon

EARN MONEY

@mmstll #mozcon

EARN MONEY CHERRY-PICK YOUR COWORKERS

@mmstll #mozcon

EARN MONEY CHERRY-PICK YOUR COWORKERS GET TIME BACK

@mmstll #mozcon

MARKETING AND HR

AREN’T THAT DIFFERENT

@mmstll #mozcon

MARKETING : HR customer experience : employee experience

customer retention : employee retention

customer acquisition : recruiting

upsells : professional development

@mmstll #mozcon

INVESTING IN SOCIAL

73% recruiters & HR pros

@mmstll #mozcon

CONSIDER THEMSELVES EXPERTS

18% recruiters & HR pros

@mmstll #mozcon

PROMPT FROM HR

@mmstll #mozcon

SATURATED SOURCE vs. PASSIVE PLATFORM

@mmstll #mozcon

HARD SKILLS TRUSTWORTHY SOFT SKILLS LOCATION

ADVANCED QUERIES

site:domain.com AND qualifier

OR qualifier

@mmstll #mozcon

OR qualifier

site:moz.com/community/users

intext:“type of work” AND agency

intext:“location” AND “united states” intext:“favorite topics” AND

“local”

@mmstll #mozcon

source

WEBSITES TO QUERY industry publications

forums

niche sites

@mmstll #mozcon

HARD SKILLS TRUSTWORTHY SOFT SKILLS LOCATION

SOCIAL ANALYSIS

KLEAR “TALKED WITH” REPORT

@mmstll #mozcon

CANDIDATE?

REFERRAL?

source

WHAT IF I’M NOT ACTIVE?

@mmstll #mozcon

USE ANOTHER PROFILE

former colleague

your company

your competitors

someone too qualified

someone not interested

@mmstll #mozcon

USE ANOTHER PROFILE

former colleague

your company

your competitors

someone too qualified

someone not interested

@mmstll #mozcon

@mmstll #mozcon

CANDIDATE?

REFERRAL?

WHO DOES SHE TALK TO?

source

KLEAR “TOP CONTENT” REPORT

@mmstll #mozcon

HARD SKILLS TRUSTWORTHY SOFT SKILLS LOCATION

VALUES

no jerks

team mentality

empathy

audience-centric

@mmstll #mozcon

CONTENT ANALYSIS

BUZZSUMO “MOST SHARED” REPORT

@mmstll #mozcon

@mmstll #mozcon

@mmstll #mozcon

HARD SKILLS TRUSTWORTHY SOFT SKILLS LOCATION

GEOGRAPHIC ANALYSIS

FOLLOWERWONK “MAPPED LOCATIONS”

source

@mmstll #mozcon

@mmstll #mozcon

USE ANOTHER PROFILE

former colleague

your company

your competitors

someone too qualified

someone not interested

@mmstll #mozcon

BONUS ROUND

@mmstll #mozcon

@mmstll #mozcon

MARKETING AND HR

AREN’T THAT DIFFERENT

@mmstll #mozcon

E M M A S T I L L

S e e r I n t e r a c t i v e @ m m s t l l