Digital Marketing the best approach to reach your customers

Digital Marketing has been proved to be the most effective while reaching out to

the customers. Whether its real estate or any other industry, Digital Marketing has

been extremely successful for its low cost and excellent reach ability. In a country

like India where the population is high it is extremely important to reach right

target customers.

Filtering the customers as per their needs and successfully pitching the product can

be done best through Digital Marketing. So let us now specifically talk about the

effect of digital marketing on the real estate business while seeking targeted

customers. Technology has always played a pivotal role in our life and in the last

few years it has grown at a large scale in every aspect of life. Real Estate in India

has found new contrivance for marketing and pushing sales and revenues, termed

as real estate digital marketing.

Whether high or middle or low end, the journey of real estate customers initiates

with online search. Indian customers are excessively using Internet in order to

search and research before investing in value products like real estate.

Recent survey claims that in India when we have more than 200 million users

online (the creamy layer of India’s marketplace that consist of high net worth

individuals to middle class and low middle class) then no real estate company can

ignore the role of Internet and online marketing in such a vast market place. It has

been evident through a survey that now real estate companies in India are

indulging into digital marketing for reducing their market spends and enhancing

business and conversion rates. In a survey by Assocham it has been found that real

estate firms in India spend almost Rs. 2, 500 crores every year over

advertisements and marketing.

Out of that 25% is spent directly on digital marketing. With such a major

expenditure over Digital Marketing, it can be said that real estate organisations

have now approved the efficiency and effectiveness of it through web design and

development services and various other tools. The major question lies here that

how to boost sales and reach ability through the use of online marketing? As an

answer we list out seven ways in which real estate sales can be boosted

successfully:

Conversation generation through Customers Blog creating

Company strategy development and campaigning from conversion

perspective

Customer engagement through Email, Blog, Social Media, Forums and

others

Extensive and proper Marketing on Vertical Search Engines

Advertising improvement and SEM- Targeting, Budgeting and ROI when

Search Engine Optimization services does not work well

Real Estate Second Screen Marketing

Real Estate Video Marketing