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Page 1: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

DIGITAL MARKETING QUALIFICATIONS

Page 2: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

WELCOME TO PROFESSIONAL ACADEMY

We’re passionate about learning and development. It’s our mission to deliver the tuition, support and encouragement you need to expand your knowledge, sharpen your skills and gain new qualifications.

With exceptional pass rates, we’re a market leader in helping professionals achieve accredited qualifications in management and leadership, sales, marketing and digital marketing – qualifications that will accelerate your career and set you on the path to success.

TALK TO US TODAY FOR A FREE PROFESSIONAL DEVELOPMENT ASSESSMENTCall 01223 365 505email [email protected]

Page 3: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

MANCHESTER

LEEDS

CAMBRIDGE

LONDON

JERSEY

EXETER

OUR STUDY CENTRES We run face-to-face workshops at our study centres nationwide.

LONDON – OXFORD CIRCUS

EAST – CAMBRIDGE

NORTH WEST – MANCHESTER

NORTH – LEEDS

SOUTH WEST – EXETER

CHANNEL ISLANDS – JERSEY

We also provide Lite distance learning packages to students worldwide.

“ ANDY IS A FIRST-RATE SALES TRAINER WHO IS AS FLUENT IN THE THEORIES BEHIND SELLING AS HE IS EXPERIENCED IN ACTUALLY CLOSING DEALS. HE MAKES LEARNING ENJOYABLE WHILE STRETCHING YOU AT THE SAME TIME. MUCH CREDIT FOR THE SUCCESSFUL COMPLETION OF MY DIPLOMA GOES TO THIS MAN!”

ISMM DIPLOMA IN SALES AND MARKETING STUDENT

Page 4: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

WHAT MAKES US DIFFERENT?

100% PASS GUARANTEEWe’re so confident in our tutors and courses that we give everyone our 100% Pass Guarantee. If you’re fully committed, we’ll keep supporting you until you pass your chosen qualification, at no extra cost.

THE COMPLETE PACKAGEWe offer both face-to-face and distance learning courses, supported by highly experienced tutors and advanced online resources. We’re a one-stop-shop for transforming your career.

DO IT YOUR WAYWith flexible study options, interactive workshops and one-to-one tutor support, we help you fit learning around your full-time work, as and when it suits you, and make sure you have everything you need to succeed.

Page 5: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

For a free professional development assessm

ent: tel 01223 365 505 email enquiries@

professionalacademy.com

ww

w.professionalacadem

y.com

THE BEST INVESTMENT YOU’LL EVER MAKE IS THE INVESTMENT YOU MAKE IN YOURSELFWhether you want to stay up-to-date with best practice or gain the skills you need make the next step up, studying for a professional qualifications is the most direct route to furthering your career.

By gaining an internationally recognised qualification, you set yourself apart from your peers. You’ll not only be increasing your knowledge and developing your abilities – with our support, you’ll gain the confidence that comes from taking on a new challenge and succeeding.

MORE THAN JUST A QUALIFICATIONSome people think professional qualifications are simply a way to boost your CV and impress potential employers. We believe that learning and development are about so much more.

Our courses are built around the core syllabus for each qualification but designed to deliver practical skills and strategies you can apply in the workplace. Led by qualified tutors with real, sector-specific experience, our courses aim to make you the best at what you do – in theory and in practice.

STUDYING FOR A NEW QUALIFICATION IS ESSENTIAL IF YOU’RE:• starting a new job

• wanting to excel in your current role

• looking to accelerate careerprogression

• planning a change of career

• wanting to improve your jobprospects

BROADER KNOWLEDGE, DEEPER UNDERSTANDINGProfessional development is not just about developing one specialism. Whatever level you’re at, cross-training in skills outside your personal area of expertise – whether that’s management, marketing or sales – is an invaluable way to expand your knowledge, become more versatile and gain a more complete understanding of your work.

YOUR JOURNEY TO A BETTER CAREER STARTS HERE

“ I WANT TO THANK YOU FOR ALL OF YOUR SUPPORT THROUGHOUT THE COURSE. YOU DEFINITELY MADE THINGS EASIER WHEN I WAS HAVING A FEW DOUBTING MOMENTS. I AM FINDING THE KNOWLEDGE GAINED FROM THE COURSE INVALUABLE, ESPECIALLY WITHIN MY CURRENT JOB, AND HAVE JUST RECEIVED A PAY RISE AND PROMOTION DUE TO THE COMPLETED QUALIFICATION.”

CIM PROFESSIONAL CERTIFICATE IN MARKETING STUDENT

Page 6: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

For a free professional development assessm

ent: tel 0844 800 5256 email enquiries@

professionalacademy.com

ww

w.professionalacadem

y.com

WHY STUDY WITH PROFESSIONAL ACADEMY?

START ANY TIMEYou don’t have to wait for a specific entry date to start studying for a qualification. Start when you want and go at your own pace.

EXPERIENCEFrom our tutors to our support staff, we have decades of experience helping professionals gain new qualifications.

PASSIONWe believe that everyone can gain new skills, new qualifications and renewed confidence by studying with us, and we’re passionate about making it happen.

SUPPORTYou’re never alone when you study with us. Our carefully designed courses and flexible learning options make things as easy as possible, and we’re always available when you need help.

PASS RATESThanks to our commitment to support each individual studying with us, our pass rates consistently exceed the global and national averages for the qualifications we provide.

Page 7: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

For a free professional development assessm

ent: tel 01223 365 505 email enquiries@

professionalacademy.com

ww

w.professionalacadem

y.com

100% PASS GUARANTEEWhether you sign up for a complete course or a single module, we’re totally committed to supporting you until you achieve your goals.

Our 100% Pass Guarantee means that we will continue to provide tutor support and access to all the relevant online resources, workshops and study materials free of charge until you pass all of your modules and qualifications.

You can find out more at www.professionalacademy.com/pass-guarantee

ONE-TO-ONE TUTOR SUPPORTProfessional Academy tutors deliver engaging, informative workshops and provide one-to-one support, giving invaluable feedback and advice.

Our tutors are hand-picked not just for their skills as educators and motivators, but also for their years of real-world experience working in their chosen sector. They offer the kind of first-hand knowledge that makes the theory come alive and can link what you’re learning to your own experience in the workplace.

Many of our tutors are also examiners or assessors for the professional qualification awarding bodies themselves. This gives them an unrivalled understanding of the syllabus and assessment requirements of your chosen qualification.

WORKSHOPSAt our interactive, tutor-led workshops you’ll feel the full benefit of face-to-face tuition. Our workshops are carefully designed around the course syllabus, giving you everything you need to tackle the final assessment. At the same time, our experienced tutors will provide a wealth of practical knowledge you can apply directly to your day-to-day job.

Learning alongside other students, you’ll be able to discuss and debate the topics covered in each module and, in most cases, you’ll leave with a fully prepared assignment plan. It’s also a great opportunity to network with other forward-thinking professionals in your field.

We run two kinds of workshops at our study centres:

• Intensive workshops take place overone or two full days, either during theweek or including part of the weekend,reducing the amount of time you haveto take off work.

• Evening workshops are available for many courses and offer exactly the same content spread over a series of eveningsessions, minimising any disruption toyour work.

LITE LEARNINGFor those who don’t want or don’t have time to attend workshops, we offer complete distance learning packages, so you can to study from home and work at your own pace. You’ll be allocated your own Support Tutor who will guide you through each module and the final assessment.

LEARNING RESOURCESOn top of the interactive learning resources available online, we’ll supply you with a complete set of study materials, including study guides created by us and not available anywhere else. Resources include:

• Study handbook and Assignment Guide explaining the learning and assessmentprocess and developing your study skills

• Study Guide for each module, writtenby the course tutor and containing everything you need to know, includingassessment guidelines and essentialreading

• Course Text Books carefully selected to support each module and syllabus

THE REFINERYThe Refinery in our advanced online learning management system. You can access it from anywhere, at any time using a PC or smartphone.

• Book workshops and manage yourstudy plan

• Contact your personal Support Tutor

• Chat with other students

• Access interactive e-learning modulesand live classrooms

• Download study guides and learningresources

• View past assignments and examquestions

WHAT WE OFFER

Page 8: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

The Professional Diploma in Digital Marketing is an in-depth 30 hour course created and validated by digital marketing industry specialists. The course syllabus is the most widely taught in digital marketing and the certification is recognised globally across the digital sphere. Get to grips with the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.

WHY SHOULD I TAKE IT? Future-proof your employability and gain the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy.

The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns.

It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and indemand career.

WHAT WILL I TAKE AWAY? Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded the world’s most widely recognised digital marketing certification. You will achieve the confidence needed to create and steer a revenue-generating digital marketing strategy for any sized company. You’ll also gain an internationally recognised badge to display proudly on your LinkedIn profile.

HOW LONG WILL THEY TAKE?The Professional Diploma in Digital Marketing will take 24 weeks (6 Months) to complete either via Blended Learning or interactive eLearning.

PROFESSIONAL DIPLOMA SUBJECTS INCLUDE:

• Introduction to Digital Marketing

• Search Engine Marketing

• Pay Per Click

• Display Marketing

• Email Marketing

• Social Media Marketing

• Mobile Marketing

• Analytics

• Strategy and Planning

PROFESSIONAL DIPLOMA IN DIGITAL MARKETINGFROM THE DIGITAL MARKETING INSTITUTE (DMI)

TALK TO US TODAY ABOUT OUR DIGITAL MARKETING COURSES Call 01223 365 505 or email [email protected]

Page 9: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

TALK TO US TODAY ABOUT OUR DIGITAL MARKETING COURSES Call 01223 365 505 or email [email protected]

MODULE DESCRIPTIONSModule title Description

Introduction to Digital Marketing

The Introduction to Digital Marketing module helps you get to grips with the fundamentals of digital marketing. You’ll explore the digital marketing principles that can help you drive a powerful digital marketing strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Video Marketing.

Search Engine Optimisation

The Search Engine Optimization (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing and more.

Pay Per Click The Pay Per Click (PPC) module helps you understand how to create, run and measure cost-effective search advertising campaigns for your business. Learn how to create advanced keyword research that matches your consumers’ intent and discover how to budget effectively. Subjects include PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding and more.

Email Marketing The Email Marketing module enables you to create effective email marketing campaigns that help nurture your existing customers and prospects. Learn how to create subject lines that get opened and master how to create copy that appeals to your target audience. Discover the best tools and platforms to help you design, create and test your campaigns and choose the perfect time for sending emails.

Digital Display Advertising

The Digital Display Advertising module gives you the skills needed to create magnetic display campaigns. Master the key concepts of digital display advertising and learn how to plan, create and optimize clickable ad campaigns your customers get, love and respond to. Subjects include Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget and more.

Mobile Marketing The Mobile Marketing module teaches you the latest mobile technologies and emergent trends used in mobile marketing. Get equipped with the practical skills and knowledge needed to create an epic mobile-friendly marketing strategy that helps you reach your target audience at the right time, in the right way and in the right location. Subjects include Mobile Advertising, Mobile Apps, Opportunities & Risks and more.

Web Analytics The Analytics module helps you track, monitor and optimize your digital marketing campaigns effectively to ensure your Digital Marketing activities are fully optimized. Discover how to create an effective online reporting structure for any business. Learn how to set up your Google Analytics account, apply analytics tracking to your website and explore analytical insights like audience location, demographics and device usage.

Social Media Marketing

The social media marketing module consists of two parts. Part one shows you how to grow a social media following. You’ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You’ll also discover how to create a winning social media strategy.

Strategy & Planning The Strategy & Planning module enables you to create an optimized, engaging and customer-pleasing digital marketing plan that ties together the core modules you have mastered throughout the programme. You’ll discover how to create a situation analysis, define your target audience, select measurable objectives, plan your campaign, set the appropriate budget and measure your campaign effectively.

Page 10: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

TALK TO US TODAY ABOUT OUR DIGITAL MARKETING COURSES Call 01223 365 505 or email [email protected]

DMI DIGITAL MARKETING COURSE FEES

The DMI Complete Learning Package includes everything you will need to complete your studies.

WHAT IS INCLUDED?• all study material - including study guide and book pack

• online resources and interactive eLearning

• two tutor-led two-day workshop for each module(Blended Learning only).

• personal advisor

• personal tutor support for up to two years

• tutor feedback on assessments

• pass guarantee

DMI COURSE FEESIf you are not sure which qualification you are most suited contact us on 01223 365 505 or [email protected] and we can advise you further.

Qualification title Study Method Price excluding VAT

Price including VAT

Professional Diploma in Digital Marketing Blended Learning £1675.00 £2010.00

Professional Diploma in Digital Marketing Online eLearning £1060.00 £1272.00

Page 11: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

TALK TO US TODAY ABOUT OUR MARKETING COURSES. Call 01223 365 505 or email [email protected]

Designed for those who wish to develop their strategic knowledge of digital techniques and their application to a number of marketing related projects within an organisation.

QUALIFICATION OVERVIEWThe aim of the Level 6 Digital Diploma in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the CIM Level 6 Digital Diploma in Professional Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.

For more information about workshop dates please visit www.professionalacademy.com

ENTRY REQUIREMENTSOne or more of the following is required to gain entry onto

this qualification:

• CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing

• any relevant Level 4 qualification

• Foundation Degree in Business with Marketing

• Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)

• professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6

However, evidence of achieving one of the following English Language qualifications within the last two years is also required if English is not the student’s first language: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above is required. CIM will consider other equivalent alternatives.

DIGITAL DIPLOMA IN PROFESSIONAL MARKETING - LEVEL 6 FROM THE CHARTERED INSTITUTE OF MARKETING (CIM)

QUALIFICATION STRUCTURE - CIM Level 6 Diploma in Professional Marketing

Digital Strategy

Mandatory ModuleAssessment by

Portfolio

Driving Digital Experience

Mandatory ModuleAssessment by

Assignment

Mastering Digital Channels

Mandatory ModuleAssessment by

Assignment

Level 6 Digital Diploma in Professional

Marketing

The certificate qualification consists of three modules, two mandatory and one elective. Complete two mandatory modules and one elective module to achieve the full qualification.

Page 12: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

TALK TO US TODAY ABOUT OUR MARKETING COURSES. Call 01223 365 505 or email [email protected]

MODULE OVERVIEW

Module title Description Assessment

Digital Strategy - Mandatory This module outlines how an understanding and analysis of the macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Portfolio

Driving Digital Experience - Mandatory

This module examines how customer behaviour has dramatically changed with the digital revolution. It provides insights into assessing the digital customer experience, and will ultimatly provide the tools to improver user experience acroos the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

Work-based assignment

Mastering Digital Channels - Mandatory

This module examines how digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance. By mastering digital channels organisations will be able to improve conversion rates from digital channels as well as developing the skills needed to appraise current channels and identify future channel developments.

Work-based assignment

Page 13: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

TALK TO US TODAY ABOUT OUR MARKETING COURSES. Call 01223 365 505 or email [email protected]

CIM COMPLETE LEARNING PACKAGE

Both the CIM and CAM Complete Learning Packages include everything you will need to complete your studies.

WHAT IS INCLUDED?• all study material - including study guide and book pack

• online resources

• a tutor-led two-day workshop (or equivalent) for each module (a single two-day workshop for the Introductory Certificate)

• personal advisor

• personal tutor support for up to two years

• tutor feedback on assessments

• pass guarantee

CIM QUALIFICATION FEESIf you are not sure which qualification you are most suited contact us on 01223 365 505 or [email protected] and we can advise you further.

Qualification title Price excluding VAT

Price including VAT

Foundation Certificate in Marketing £920.00 £1104.00

Certificate in Professional Marketing £1885.00 £2262.00

Diploma in Professional Marketing £2105.00 £2526.00

Digital Diploma in Professional Marketing £2105.00 £2526.00

Marketing Leadership Programme £5350.00 £6420.00

Page 14: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

TALK TO US TODAY ABOUT OUR MARKETING COURSES. Call 01223 365 505 or email [email protected]

CIM DISTANCE LEARNING (LITE) PACKAGE

Both the CIM and CAM Distance Learning Packages include everything you will need to complete your studies.

WHAT IS INCLUDED?• pass guarantee

• virtual learning environment

• all study material - including study guides

• personal tutor support for up to two years

• tutor feedback on assessments

• past exam/assignment samples & examiners reports

CIM INDIVIDUAL MODULESIt is possible to break up your qualification into specific individual modules either if you have partaken in qualifications in the past or just want to brush up on a specific subject matter. For more information on if this is the right option for you contact Professional Academy on 0844 800 5256 or [email protected]

Qualification title Price excluding VAT

Price including VAT

Foundation Certificate in Marketing £725.00 £870.00

Certificate in Professional Marketing £1225.00 £1470.00

Diploma in Professional Marketing £1335.00 £1602.00

Digital Diploma in Professional Marketing £1335.00 £1602.00

Chartered Postgraduate Diploma in Marketing (Stage 1 only) £1415.00 £1698.00

Chartered Postgraduate Diploma in Marketing (Stage 1 & 2) £1865.00 £2238.00

Qualification Module Price

ex. VAT

Foundation Certifcate in Marketing Complete Learning Package Distance Learning (Lite)

£480.00 £380.00

Certificate in Professional Marketing Complete Learning Package Distance Learning (Lite)

£635.00 £415.00

Diploma & Digital Diploma in Professional Marketing

Complete Learning Package Distance Learning (Lite)

£710.00 £455.00

Chartered Postgraduate Diploma in Marketing (Stage 1)

Complete Learning Package Distance Learning (Lite)

£685.00 £380.00

Page 15: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

TALK TO US TODAY ABOUT OUR MARKETING COURSES. Call 01223 365 505 or email [email protected]

CIM FEES

In addition to your course fees you are required to pay for your CIM student membership and the cost of the assessments. These costs are payable directly to CIM and are not included in the cost payable to Professional Academy.

CIM Qualifications

CIM Affiliate (Studying) Membership Fees

Assessment Fees

UK & Western Europe* Exam Assignment

Foundation Certificate in

Marketing

£55.00 £100.00 £100.00

Certificate in Professional Marketing

£55.00 £140.00 £140.00

Diploma & Digital Diploma in Professional Marketing

£55.00 £180.00 £180.00

Marketing Leadership Programme £55.00 N/A £280.00

Chartered Postgraduate Diploma In Marketing Stage 1 Stage 2

£224.00 £90.00

£90.00 £360.00

*Resident outside of Western Europe should refer to the CIM Emerging Market Rates documents via www.cim.co.uk

Page 16: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

Lite: A complete and comprehensive distance learning package, incorporating one-to-one tutor support, the full suite of course materials and access to powerful online learning resources.

Premium: All of the above, with the added benefit of face-to-face, tutor-led workshops where you will learn alongside other students.

COURSE DELIVERY OPTIONS WE OFFER TWO DIFFERENT COURSE DELIVERY OPTIONS – PREMIUM AND LITE.

TALK TO US TODAY ABOUT OUR FLEXIBLE COURSE DELIVERY OPTIONS Call 01223 365 505 or email [email protected]

Premium Lite

Course materials:

Study handbook (download only)

Tutor-written study guides (download only)

Digital Course Resources

Physical Copies of Core text books

The Refinery:

E-learning modules

Download resources

View assignments

Book workshops

One-to-one tutor support:

Guidance and advice

Assignment feedback

Workshops:

Intensive workshops

Evening workshops (where applicable)

Page 17: DIGITAL MARKETING QUALIFICATIONS€¦ · Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email

Q. DO I REALLY NEED AQUALIFICATION?That depends. Do you really want toadvance your career?

An accredited qualification from aninternationally respected awardingbody not only shows prospectiveemployers that your skills are up to scratch and up to date – it tells them that you’re a resourceful, highly motivated individual with the will tosucceed. And if you aiming high, seniorposts increasingly require masters-level qualifications at the very least. The sooner you get on the ladder, the faster you can climb.

Q. WHICH QUALIFICATION ISRIGHT FOR ME AND WHATLEVEL DO I START AT?With so many different courses,modules and qualifications on offer, itcan be hard to figure out the best route to take. That’s where we come in.

Call us any time and we’ll be happyto talk you through your options. Tell us about your background, your current role and, most importantly,where you want to take your career, and we’ll help you identify the courseand qualification that will deliver thegreatest benefit.

Q. WILL I REALLY BEABLE TO DO IT?If it’s been a long time since you last took an exam or submitted coursework,the idea of stepping back into theclassroom can be daunting. But withhelp from our experienced tutors andfriendly support staff, we promise thatyou can and will succeed.

We believe that anyone can learn newskills and achieve their goals, and we’vebeen proved right time and time again.Our pass rates are consistently above average – our students keep surprising themselves, but we’re not surprised. Even if you don’t pass first time, our100% Pass Guarantee means that, if you’re willing to put in the work, we’llkeep supporting you until you do.

Q. HAVE I GOT THE TIME?You might be wondering how on earthyou would find the time to study fora qualification on top of a full-timejob. But one of the great things about studying with Professional Academy isthat we fit the course around you, not the other way around.

With study centres all over the country and a range of different course optionsand e-learning packages, we can plan astudy programme that fits around your work and home life. You can start whenyou want, go at your own pace andstudy without stress.

Q. CAN I AFFORD IT?Studying for a new qualification is asignificant investment in terms of bothtime and money. But if you considerthe personal and financial benefitsthat new skills, a better job and a higher salary will bring, both now andfor years to come, the return on your investment is huge.

We’ll do everything we can to help. Ifyou’re hoping that your employer willfinance your training, we can supplyall of the facts, figures and supporting information you need to convincethem that it’s a sound investment. If you’re planning to pay for it yourself,we can offer a range of staggered payment options that will make it easyto manage.

FREQUENTLY ASKEDQUESTIONS

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GOVERNMENTArts Council LondonBedfordshire County CouncilBritish WaterwaysBusiness LinkChildren’s Workforce Development CouncilDEFRADevon and Cornwall ConstabularyDisability Rights CommissionEnvironment AgencyGuernsey PoliceLand RegistryMet OfficeMetropolitan PolicePeterborough City CouncilStates of JerseyThe Falkland Islands GovernmentUK Border AgencyWandsworth Borough CouncilWestminster City Council

EDUCATIONBangor Business SchoolBradford UniversityCambridge EducationCambridge ESOLCardiff UniversityCity College PlymouthCollege of Medicine & Veterinary MedicineKings College LondonNorthumbria University University of PortsmouthUniversity of the ArtsUniversity of UlsterUniversity of WestminsterUniversity of York

FINANCIALAbbey National OffshoreAmerican ExpressAXA Sun Life ServicesBank of Scotland InternationalBarclays Bank plcEndsleigh Insurance ServicesHalifax plcHSBC Bank plcKPMGLloyds TSBNatwestPrice Waterhouse CoopersRBS InternationalRoyal Bank of CanadaRoyal Bank of ScotlandScottish EquitableVisa EuropeZurich Insurance Plc

CHARITIES & ASSOCIATIONSChartered Physiotherapists Battersea Dogs HomeCancer Research UKDesign CouncilJersey Heritage TrustLaw SocietyLinkage Community TrustNational Association of GoldsmithsRSPBThe Royal Society

FOOD & DRINKArla FoodsBaxters Food GroupBrita Water Filter SystemsCadbury plcCarlsberg UKDairy Crest LtdDominos Pizza GroupHeinz Frozen & Chilled FoodsInnocent Drinks

Kellogg CompanyKraft FoodsMasterfoods LtdMolson Coors Brewers LtdNestle UKPremier FoodsSainsbury’sTate & LyleYoung’s Seafood Ltd

OTHER COMMERCIALBovis Lend LeaseBritish Nuclear Group Corgi Corus Construction and IndustrialCountryside PropertiesEDF EnergyMitie Group plcNovatec NPowerRiba BookshopsTarmacUKAEAUK Hydrographic OfficeVeluxWillmott Dixon Construction

FOREIGNAMRI University of New OrleansBritish American Business IncDeutsche Bank InternationalEcobank Nigeria plcFidelity Business Services IndiaGhana TelecomGuinness NigeriaNational Starch & Chemical Neways InternationalUnibankUnilever Nigeria plcUnited Nations Development

Programme

TRANSPORTArriva YorkshireBirmingham International AirportBritish AirwaysCity LinkEmiratesFlybeHonda (UK)NCPPorche East LondonRAC Motoring ServicesRail EuropeSouth West TrainsTransport for London

Tube Lines

TECHNOLOGY & COMMUNICATIONSBritish TelecomBskyBCambridge University PressDHLDiscovery ChannelGuernsey PostHewlett PackardJersey TelecomMacmillan PublishersMicrosoftNational Geographic ChannelO2 UK LtdRoyal MailSiemens plcTiscali UKTOMTOMTwentieth Century FoxVodafoneXerox

RETAIL & LEISURE AmazonAvon CosmeticsBest Western HotelsBritannia HotelCentrale Shopping CentreChristiesCity of London FestivalDixons Group PlcHallmark CardsHamlins LLPHilton HotelsHoliday InnJersey TourismJohn LewisLastminute.comMotorolaOlympus SportswearPremier InnScottish FAThe FA Premier LeagueTravelexTravelocityTUI Travel PLCVelcroVirgin HolidaysWest Yorkshire Playhouse

HEALTHAmerican Optical UKAstra Zeneca NHS TrustGE HealthcareGlaxoSmithKlineGuys and St Thomas NHS TrustNapp PharmaceuticalsNational Blood ServicePrestige NursingRentokil InitialPractitionersRoyal College of NursingSt Andrews HealthcareSt John Ambulance

Professional Academy is a market leader in professional learning and development. We’ve trained professionals working at some of the foremost companies in every sector, including:

www.professionalacademy.com

WHERE DO YOU WANT TO TAKE YOUR CAREER?TALK TO US TODAY ABOUT OUR RANGE OF COURSES AND QUALIFICATIONS.

Call 01223 365 505email [email protected]