digital marketing presentation
TRANSCRIPT
Ɣ &RPSDQ\�%DFNJURXQGƔ 7DUJHW�0DUNHWƔ 6:27Ɣ 2EMHFWLYHV�DQG�*RDOVƔ 0HDVXUHPHQWƔ $FWLYDWLRQ�3ODQƔ $FWLRQƔ 2XWFRPHVƔ 'LVFRYHULHV
Ɣ +XQWLQJWRQ�%HDFK��&$
Ɣ 6WDUWHG�RXW�RI�QHFHVVLW\�WR�ILQLVK�D�SHUVRQDO�FDU�EXLOG�SURMHFW
Ɣ %HJDQ�EXLOGLQJ�PRGLI\LQJ�IULHQGV�FDUV�ELNHV
Ɣ %HJDQ�FUHDWLQJ�SURGXFWV�WR�ILOO�SURGXFW�YRLGV
Ɣ &XVWRP�FDU�PRWRF\FOH�SDUWV�DQG�PHWDO�DUW
Ɣ 8QLTXH�QLFKH�RI�IROORZHUV�LQ�D�YDVWO\�H[SDQGLQJ�PDUNHW
&RQVXPHU�'HPRJUDSKLFV��$JH�������
6H[��0DOH�0RVWO\
,QFRPH�����������������
+HDY\�VRFLDO�PHGLD�RU�LQWHUQHW�XVHU
,QYROYHG�LQ�WKH�FDU�RU�PRWRUF\FOH�FXOWXUH
.\OH�%DFNJURXQG������PDOH��VLQJOH��PLGGOH�FODVV��IXOO�WLPH�HPSOR\HH�DW�DQ�LQGXVWULDO�SURGXFW�ILUP��DYLG�PRWRUF\FOH�ULGHU�EXLOGHU��VRPH�FROOHJH�HGXFDWLRQ��KHDYLO\�LQYHVWHG�LQ�VRFLDO�PHGLD�DQG�VWDWXV�SURGXFWV��9HU\�OR\DO�WR�FRPSDQLHV�WKDW�UHODWH�WR�WKH�PRWRUF\FOH�FXOWXUH�OLIHVW\OH�
6WUHQJWKV
Ɣ ([LVWLQJ�(DUQHG�0HGLDƔ +HDY\�6RFLDO�0HGLD�)ROORZLQJƔ *RRG�6HDUFK�5DQNLQJƔ 6WURQJ�1LFKHƔ +LJK�4XDOLW\�3URGXFWVƔ &XVWRPL]DEOH�DQG�',<�3URGXFWV
:HDNQHVVHV
Ɣ 1R�6WRUHIURQWƔ /DFN�RI�3URGXFWV�WR�3URPRWHƔ +LJK�3ULFHV�DQG�/LPLWHG�4XDQWLW\Ɣ 6PDOO�6WDII��&XUUHQWO\���
2SSRUWXQLWLHV
Ɣ 5RRP�IRU�([SDQVLRQƔ (YHQWVƔ 1HZ�3URGXFWVƔ /RZ�2YHUKHDGƔ 0RUH�³EX]]´�LQYROYLQJ�WKH�
DXWRPRWLYH�PRWRUF\FOH�FXOWXUH
7KUHDWV
Ɣ &RPSHWLWLYH�,QGXVWU\�Ɣ &RPSDQ\�MXVW�VWDUWLQJ�XSƔ &RPSHWLWRUV�KDYH�ORZHU�SULFHVƔ 3URGXFWV�(DVLO\�'XSOLFDWHGƔ /HJDO�,VVXHV
:HDNQHVVHVƔ /LPLWHG�DFWLYLW\�RQ�)DFHERRNƔ /DFN�RI�SURGXFWV�WR�SURPRWH�
FXUUHQWO\Ɣ 7UDQVIHUULQJ�SHUVRQDO�IROORZHUV�WR�
FRPSDQ\�IROORZHUVƔ &RPSHWLWLRQ�KHDYLO\�LQYROYHG�ZLWK�
VRFLDO�PHGLD
2SSRUWXQLWLHVƔ 5RRP�IRU�H[SDQVLRQ�LQ�PHGLD�
�SURIHVVLRQDO�SKRWRJUDSKHU�Ɣ 1HZ�)DFHERRN�ZLWK�HYHQWV�FRPLQJ�Ɣ /RWV�RI�QHZ�SURGXFWV�XQGHUZD\
7KUHDWVƔ 1HJDWLYH�UHYLHZVƔ &RPSHWLWLRQ�VHOOLQJ�WKURXJK�
PXOWLSOH�SODWIRUPV�RQOLQHż ([��(WV\
6WUHQJWKVƔ /RWV�RI�H[LVWLQJ�HDUQHG�PHGLDƔ +HDY\�IROORZLQJ�RQ�LQVWDJUDP�DQG�
VWDQFHZRUNV�FRPƔ *RRG�WUDIILF�RQ�ZZZ�WDLORUHGVXSSO\�FRPƔ *RRG�VHDUFK�UDQNLQJƔ *RRG�UHYLHZV�RQ�)DFHERRNƔ +HDY\�6RFLDO�0HGLD�)ROORZLQJ
7DUJHW�2QH�RU�0RUH�6HJPHQWV6HJPHQWV��/RZHUHG�FDU�FRPPXQLW\
3RSXODU�PRWRUF\FOH�IRUXPV*HQHUDO�DUW�HQWKXVLDVWV�DQG�',<�EXLOGHUV
&KDQQHOV�IRU�3URPRWLRQ��6RFLDO�0HGLD�
,QVWDJUDP��0DLQ�)RFXV8WLOL]H�SURIHVVLRQDO�SKRWRV(YHQW�FRYHUDJH9LGHR�VHJPHQWV�
)DFHERRN��8WLOL]HG�IRU�QHZ�SURGXFWV*LYHDZD\V&RPSDQ\�LQIRUPDWLRQ
6WUDWHJLF�*RDOV�Ɣ ,QFUHDVH�SURGXFW�EUDQG�DZDUHQHVV
ż 'RXEOH�WKH�QXPEHU�RI�IROORZHUV�OLNHUV�YLD�)DFHERRN�DQG�,QVWDJUDP�LQ���ZHHNV�Ɣ 3URGXFW�JLYHDZD\V�WR�LQFUHDVH�EUDQG�DZDUHQHVV
ż &RQWHVWV�WKURXJK�)DFHERRN�DQG�,QVWDJUDP��RQH�LQ�WKH�ILUVW�VL[�ZHHNV�Ɣ ,QFUHDVH�LQWHUDFWLRQ�ZLWK�WKH�PDUNHW�FRPPXQLW\Ɣ +RVW�PRQWKO\�HYHQWV�WKURXJK�VRFLDO�PHGLD
ż +RVW�DW�OHDVW�RQH�HYHQW�LQ�WKUHH�PRQWK�SHULRGƔ 'RXEOH�WKH�WUDIILF�WR�WKH�ZHEVLWH�LQ�WZR�PRQWKV�Ɣ ,QFUHDVH�EUDQG�OR\DOW\
ż &UHDWH�D�UHYLHZ�SDJH�DQG�JHW�DW�OHDVW����UHYLHZV�IRU�HDFK�SURGXFW�LQ���ZHHNVƔ &UHDWH�D�SURJUDP�RI�SURGXFW�UHOHDVHVƔ &UHDWH�D�FDWDORJ�IRU�XSFRPLQJ�SURGXFWV��IHDWXUHG�RQ�,QVWDJUDP�)DFHERRNƔ 'RXEOH�WKH�DPRXQW�RI�LQVWDJUDP�IROORZHUV�DQG�OLNHV�LQ�WZR�PRQWKVƔ ,QFUHDVH�YLHZV�E\���������RQ�6WDQFHZRUNV�FRP�HYHU\�WZR�PRQWKV��
Ɣ 1XPEHU�RI�&RQQHFWLRQVż )DFHERRN�
Ŷ ³/LNHV´Ŷ &RQWHQW�6KDULQJŶ 5HDFK
ż ,QVWDJUDP�Ŷ 3KRWR�³OLNHV´Ŷ �7DLORUHG6XSSO\Ŷ )ROORZHU�,QWHUDFWLRQV
ż :HEVLWHŶ 3DJH�YLHZV
Ɣ 1XPEHU�RI�9LHZVż )DFHERRN�6WDWLVWLFVż ,QVWDJUDP�
Ŷ ³/LNHV´�IURP�XVHUV�WKDW�DUH�QRW�FXUUHQWO\�IROORZLQJ�XV
ż :HEVLWH�6WDWLVWLFVŶ &RQWHQW�VKDULQJ
Ɣ 1XPEHU�RI�,QWHUDFWLRQVż &RQWHVW�3DUWLFLSDWLRQż 6RFLDO�0HGLD�LQWHUDFWLRQV�
ZLWK�IROORZHUV
6RFLDO�&RPPXQLW\�Ɣ 3URPRWH�FRQVXPHUV�WR�XSORDG�WKHLU�EXLOGV�IRU�D�³EHVW�RI�����´�ZLWK�JLYHDZD\V�Ɣ 3URPRWH�LQWHUDFWLRQ�ZLWK�WKH�FRPPXQLW\�RQ�IDFHERRN�DQG�LQVWDJUDP�WR�DQVZHUV�
',<�TXHVWLRQV�UHJDUGLQJ�PHWDO�ZRUN��SDLQWLQJ��HWF��WDJOLQHV�IRU�SKRWRV�Ɣ $VN�WKH�FRQVXPHUV�ZKDW�WKH\�ZRXOG�OLNH�Ɣ 0RQWKO\�FRQWHVWV�DQG�JLYHDZD\V�
6RFLDO�3XEOLVKLQJ�Ɣ 3URYLGH�',<�DUWLFOHV�IRU�GLIIHUHQW�TXHVWLRQV�WKH�FRQVXPHUV�DVN�Ɣ 3KRWRV�IURP�HYHQWV�DQG�HQWHUWDLQLQJ�YLGHRV�
6RFLDO�(QWHUWDLQPHQW�Ɣ (YHQW�FRYHUDJH�DQG�FUHDWH�RXU�RZQ�HYHQWVƔ 9LGHRV�RI�VRPH�RI�RXU�FRQVXPHUV�FUHDWLRQV�DQG�RXUVƔ ,QYLWH�FXVWRPHUV�DQG�IROORZHUV�WR�VKRZ�WKHLU�RZQ�SLFWXUHV�DQG�YLGHRV�RI�WKHP�
FUHDWLQJ�WKHLU�RZQ�DUWƔ ,QWHUDFWLYH�WRROV
6RFLDO�&RPPHUFH�Ɣ 2IIHU�PRQWKO\�VSHFLDOV�RQ�SURGXFWV�RQFH�ZH�UHOHDVH�WKH�FORWKLQJ�OLQHƔ &RXSRQV�IRU�DOO�SURGXFWVƔ ,QFHQWLYHV�IRU�IROORZLQJ�XV�RQ�,QVWDJUDP�DQG�JRLQJ�WR�RXU�HYHQWV
Ɣ 6HHGƔ 3D\�IRU�D�)DFHERRN�FDPSDLJQƔ *LYHDZD\�D�SURGXFWƔ &UHDWH�DQ�LQWHUDFWLYH�KDVKWDJ�
SDQHO�RQ�WKH�ZHEVLWH�Ɣ 3URGXFH�KLJK�TXDOLW\�SKRWRV�WR�
LQGXFH�YLUDO�VKDULQJ�Ɣ ,QWURGXFH�WHDVHU�YLGHRV�IRU�WKH�
XSFRPLQJ�VKRZ�VHDVRQ�Ɣ 7UDQVIHU�XVHUV�IURP�FXUUHQW�
FKDQQHOV�WR�WKH�EUDQG
)XWXUH�Ɣ +RVW�HYHQWV��SURPRWHG�YLD�VRFLDO�
PHGLD�Ɣ 0RUH�JLYHDZD\V�DQG�RQOLQH�
FRQWHVWV�YLD�RXU�)DFHERRN�SDJHƔ 8VHU�JHQHUDWHG�LGHDV�YLD�WKH�
)DFHERRN�SDJHƔ &RYHU�HYHQWV�YLD�WKH�ZHEVLWH�DQG�
)DFHERRN�SDJH
,QVWDJUDP�SURGXFW�JLYHDZD\�Ɣ ���VKDUHV�
EHWZHHQ�IDFHERRN�DQG�LQVWDJUDP�LQ�RQH�GD\�
Ɣ ,QFUHDVH�LQ�ZHE�WUDIILF�E\�����
Ɣ ,QIOXHQWLDO�)DFHERRN�SRVW
Ɣ ,QVWDQWO\�FUHDWHG�PXOWLSOH�QHZ�RUGHUV��SRVLWLYH�UHYLHZV��DQG�)DFHERRN�SDJH�OLNHV��
Ɣ /DUJH�LQFUHDVH�RI�)DFHERRN�OLNHV�LQ�WKH�PRQWK�RI�0DUFK�DQG�$SULO�
Ɣ ���WR����OLNHV�VLQFH�ZH�VWDUWHG�WKLV�FDPSDLJQ��
/DUJH�LQFUHDVH�LQ�DZDUHQHVV�ZLWK�ZDWHUPDUNHG�³7DLORUHG�6XSSO\´�LPDJHV�RQ�)DFHERRN��2YHU�����VKDUHV�DQG�������OLNHV�IURP�WKHVH�WZR�SRVWV��
Ɣ 6HHGLQJ�RQ�LQVWDJUDP��6DWLVILHG�FRQVXPHUV�RIWHQ�SRVW�WKH�SURGXFW�
Ɣ :H�DUH�QRZ�VHQGLQJ�D�VPDOO�QRWH�ZLWK�GLVFRXQW�WR�DVN�FXVWRPHUV�WR�VKDUH�RQ�VRFLDO�PHGLD�DQG�XVH�WKH�KDVKWDJ��WDLORUHGVXSSO\
6KDULQJ��2XWUHDFK�RI�EUDQG�DZDUHQHVV�WKURXJK�SURPLQHQW�DXWRPRWLYH�VRFLDO�PHGLD�DFFRXQWV�YLD�
,QVWDJUDP�
,QFUHDVHG�WKH�QXPEHU�RI�IROORZHUV�RQ�,QVWDJUDP�E\�������DQG�UHFHLYHG��������OLNHV�E\�$SULO���WKƔ ,QFUHDVH�RI��������LQ�
)ROORZHUVƔ ,QFUHDVH�RI��������LQ�
/LNHV�5HFHLYHGƔ ,QFUHDVH�RI��������LQ�
&RPPHQWV�5HFHLYHG
'DLO\�QXPEHU�RI�YLHZV�RQ�WKH�7DLORUHG�6XSSO\�ZHEVLWHƔ ,QFUHDVHG�WKH�
QXPEHU�RI�YLHZV�E\�������
Ɣ ���YLHZV�WR���EX\�UDWLR
Ɣ 9LGHR�WHDVHU�UHOHDVH�RQ�9LPHR
Ɣ :HHN�RI�$SULO��QG�UHDFKHG�����SOD\V
Ɣ 7RWDO�RI�������SOD\V�FXUUHQWO\
Ɣ 2YHU���������YLHZV�IURP�a��������YLHZV�DW�WKH�VWDUW�RI�RXU�FDPSDLJQ�LQ�)HEUXDU\�
Ɣ 7KLV�³EXLOG�WKUHDG´�KDV�EHHQ�WKH�PDLQ�VRXUFH�IRU�DZDUHQHVV�DQG�SURGXFW�UHOHDVHV�IRU�7DLORUHG�6XSSO\�
Ɣ 2XU�WDUJHW�DXGLHQFH�GRHV�QRW�UHDFW�ZHOO�WR�GLUHFW�DGV�RU�SURGXFW�SXVKLQJ�
Ɣ ,QIOXHQWLDO�SRVWV�DERXW�WKH�SURGXFW�SURGXFH�WKH�EHVW�UHVXOWV
Ɣ ,W¶V�GLIILFXOW�WR�WUDQVIHU�FRQVXPHUV�WR�WKH�EUDQG�IURP�FXUUHQW�IROORZLQJ
Ɣ 'XH�WR�WLPH�FRQVWUDLQWV�LW�ZDV�GLIILFXOW�WR�NHHS�RQ�WRS�RI�WKLV