digital marketing portfolio · honey monster uk tour - blogger campaign • secured a top uk family...
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Digital Marketing Portfolio
Projects• GO! Organic Festival • WOW Group Digital Strategy • millioneyez Influencer Campaign • Mumpreneurs Networking Club
& StartUp Britain Bus Tour • What’s On 4 Award Coverage • Mum and Working Academy • Vamousse Blogger Campaign • Fisherman’s Friend Digital
Campaigns • Honey Monster Experiential
GO! Organic Festival
• Gained 1m+ reach on Facebook driving 10k+ ticket sales with average daily organic reach of 1k over a four month launch campaign.
• Created 1.8k Instagram community with £500 spend, and an average of 300 Story views over the festival weekend.
• Leveraged an £800 budget for influencer collaboration across blogs, competitions and Twitter chats reaching 300k+ audience.
• Flash sale weekend promotion generated 93k reach off a £500 ad budget and boosted posts.
• Total campaign achieve less than 1p cost per view.
GO! Organic Festival Social Brand
• Created #tastingtuesday campaign to showcase festival exhibitors and sponsor brands. Tasting, recipes and testing with HQ team on Instagram Stories.
• Promoted #beautyweek led by Janey Lee Grace Instagram Takeover, highlighting organic beauty brands throughout the week to engage millennial women.
• Set the brand tone on social; fun, feel-good festival with a conscience.
• Guest-hosted Twitter chats with Organic UK and Ethical Hour.
WOW World Group Strategy
• Rolled out a digital marketing strategy across 7 brands, 1000 franchisees.
• Moved the company to a social media campaign calendar, rather than feed filling content.
• Increased Mini Professors engagement by 100%. • Implemented a company wide social media
strategy - 2 month lead-time from creation to sign-off by all 7 brand owners and directors.
• Instagram relaunch has doubled following in first 3 months.
millioneyez influencer campaign
• Achieved 3m reach with less than 1p cost per view over 6 week campaign period.
• Engaged over 70 UK bloggers to sign up to the platform and open galleries of their own photography (pictured below).
• 25 participating bloggers UK leaders in their niche.
• 100% of content published on time and to the brief.
• Created a branded hashtag and social media narrative for online discussions with their target market.
Mumpreneurs Networking Club
• At MNC’s annual networking summit: MNC Live, gave a talk to 45 female entrepreneurs about using Twitter for their business and social media content.
• The event included a trip up the i360 and a Twitter chat session led by me which got trending during our flight.
• Created #MNCHour weekly chat which now regularly reaches 100k+ accounts each week.
• Led the digital marketing for the MNC and StartUp Britain bus tour.
• One viral video alone received 33k views, 400 shares (organic - no paid spend)
What’s On 4 Awards
• Created #JuniorAwardsChat Twitter pre-wards online mixer reaching engaging over 100 participants and now reaching 700k views, 370k accounts.
• Grew reach of awards coverage on Instagram by 50% year on year.
mumandworking.co.uk Academy and Awards
• Ran a Twitter hour to promote the event which reached 1m views and 500k accounts.
• #shareyourshoes picture competition at the event achieved 20k reach.
• Invited to speak at the learning academy for 50 female entrepreneurs on social media strategy.
Fisherman’s Friend
• My Superfan blog series, created to reward loyal brand advocates, reached over 100k readers
• The brand continues to use my original visual content for social media
Vamousse
• Social media launch grew page to 1200 within 3 months, 2000 over campaign period with 25% organic reach (within benchmark for a branded page).
• Influencer campaign reached 200k+ readers with 20 parent blogger reviews and competitions.
• 2014 influencer review still ranked Page 2 on Google
Honey Monster UK Tour - Blogger Campaign
• Secured a top UK family blogger at each of the 15 events to meet the Honey Monster, with a review and social media coverage reaching over 200k readers.
• Blogger coverage pictures still rank page 1 on Google.