digital marketing plan dpm

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DigitalPugs Media is an ISO 9001:2008 certified IT based Organization and a qualified Google AdWords service provider. DigitalPugs Media started its journey in early 2012 and now with expert IT professionals and industry experts, we have managed to reach by 50 .


  • DigitalPugs Project:- Digital Marketing 1
  • Agenda About Us Digital Marketing SEM (PPC) SMO SEO Traffic Projection Plan Reporting Contact Us Thank You 2
  • About Us DigitalPugs Media is an ISO 9001:2008 certified IT based Organization and a qualified Google AdWords service provider. DigitalPugs Media started its journey in early 2012 and now with expert IT professionals and industry experts, we have managed to reach by 50+. DigitalPugs Media tenders outsourcing resolutions, proving out to be effective to the industry and furthermore slackening your supplies for core functions. 3
  • What is Digital Marketing? 4
  • Digital Marketing Digital Marketing often known as Internet Marketing, is a form of marketing that makes use of electronic devices & applies technologies such as websites, emails, apps & social networks. We use a combination of traditional & digital marketing channels to promote business over the internet. Digital Marketing mainly comprises of three main divisions SEM (Search Engine Marketing) SMO (Social Media Optimization) SEO (Search Engine Optimization) 5
  • What is SEM (Search Engine Marketing)? Search Engine Marketing involves the promotion of websites by increasing their visibility in search engine by optimization and advertising. SEM is growing much faster than any other advertising channels of Online Marketing. SEM includes both paid search results & organic search results. SEM uses paid advertising, PPC (Pay Per Click). PPC particularly benefits local service providers who can contact & reach a company directly with one link. In some contexts, the term SEM is used exclusively to mean PPC. 6
  • SEM (Search Engine Marketing) 7
  • Our Approach Deep, Continuous Keyword Research Intelligent Keyword Grouping Campaign Wide Management Better Ad Position Pick up relevant keywords Generate Business Leads Improve CTR & Conversions Improved ROI 8
  • What is SMO (Social Media Optimization)? Social Media Optimization refers to the use of social media channels to generate the publicity & increase the awareness of a product, brand or event. SMO is somewhat similar to SEO & the goal is to generate traffic & awareness for a website. The main motive of the SMO is to optimize content & influence sharing across social media & other networking sites. 9
  • Our Approach Objective Increase brand awareness Generate maximum traffic on its website Lead generation Lead conversion Tabs creation Apps creation (Additional cost involved) Keyword optimization of the content of the social page Posting/updates Polls /Quizzes Contest running Campaign setup Creation of hashtags Tracking influencers Promoting our brand on various groups Posting reviews 10
  • Our Approach Continues Activities SMM analysis of Competitors Exploring possible groups/ communities in social media Analysis on the content that would work on Social Media Measuring ROI and CPC for advertising in Social Media Analysis of the target audience behavior in Social Media Setting measurement metrics and benchmarks Info graphics Creation & Promotion on various sites like Pinterest, Flickr, etc Increase referral traffic via social profiles (Facebook, Twitter, LinkedIn) Additional referral traffic from other good Social platform (StumbleUpon,,, etc) Video Creation, Optimization & Sharing. Increased Likes, Sharing & Commenting 11
  • Our Approach Continues ROI Metrics What is it Usage and analysis Social connections Number of fans /followers on social page It is used to generate a large fan base, which needs to be done in the long run. This is an indication of how large a fan following you have. But it needs to be driven both by brand and by budget. Social page views Number of people who visited your page The number of pages views that your branded page has given a clear indication of how much engagement you have with the users. This is more important than a random page view on any page Engagement rate The metric from the graphic below is basically the total of likes and comments divided by a total fan count It lets you take note of what you posted and, as importantly, when. Having a high engagement rate will help to build your EdgeRank! Also, take note as to whether the reaction was positive or negative 12
  • What is SEO (Search Engine Optimization)? Search Engine Optimization is the process of affecting the visibility of a website in search engines. SEO targets different kinds of search including image search, local search, video search & academic search. As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines & which search engines are preferred by targeted audience. Optimizing a website may involve editing its content, HTML, associated coding to both increase its relevance to specific keywords & to remove barriers to the indexing activities of search engines. Another SEO tactic is to promote a website to increase its backlinks or inbound links. 13
  • Our Approach Content Marketing Guest Post Placement at regular intervals of time on really high quality blogs with Good Page Rank & Domain Authority. Blog & squidoo lens creation with maintenance every month. Tutorial Creation for Ehow & Wikihow Document, PPT Creating & Sharing Press Release Submissions Business Listings Review & Ratings Rich Snippets Brand Awareness Landing Page Optimization 14
  • Our Approach Continues Off page Recommendation - Quality Directory Submissions (Yahoo, DMoz) Article Marketing Guest Posting Social Bookmarking Search Engine Submission Video Distribution & Submission Classified Submission RSS Feed Distribution Press Release Submission Blog Posting Competitor Analysis Link Building Image Sharing Profile Creations 15
  • Traffic Projection Plan Business Vertical Classifieds Target Audience Global Website Status New Standard Budget - $500/Month Business Popularity - Moderate 16
  • Budget Allocation SEM (PPC), 30% SMO, 20% SEO, 50% 17
  • Traffic Projection by Segments 18
  • Traffic Projection by Segments 0 200 400 600 800 1,000 1,200 1,400 SEM (PPC) SMO SEO Aggregated Note: - This is only a preliminary analysis, it may vary depending upon the budget, competition of the keywords & business at the time of execution. The current suggested bids are just rough estimates 19
  • Reporting Google Analytics Analysis Report Traffic Report Monthly Action Plan 20
  • Contact Us DigitalPugs Media E-169, First Floor, Sector 63, Noida - 201301, Delhi/NCR,INDIA Mobile :+91-981-888-3238 Tel :+91-120-4225061 Email: 21
  • Thank You!!! 22