digital marketing job roles explained

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The digital world is fast changing and Digital Ready is already making fortunes for you at some of the world’s most dynamic companies.

We’re transforming marketing from an enabler to a driver of business success. We’re helping companies to evolve from outmoded outbound marketing to a fully measurable inbound engine.

OVERTURE

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A Digital Account Manager is the main point of contact for

clients and will be heavily involved in liaising with creative and

technical teams.

He or she is responsible for all aspects of project management

including translating client requirements into project and

creative briefs, estimating costs and timeframe, managing client

budgets, scheduling resources and regular reporting to both

client and agency teams.

Will also compile case studies of completed work, ensuring the

client receives a superior level of services from the agency teams

and oversee the build of digital properties: websites/micro sites,

light applications online tools, utilities, etc.

DIGITALACCOUNT MANAGER

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An Email Campaign Manager will be responsible for creating

email marketing campaigns to promote a product or service.

He or she will determine target audience, devise campaign, and

launch email campaign to create buzz or generate leads for the

business, as well. Will also ensure marketing message is

conveyed clearly and delivered properly to prospects and ensure

messages are sent in proper form and template.

The candidate will review messages for brevity and send

messages to those who have opted in for messages. Need to

ensure messages are mobile-friendly and create database of

emails for lead generation.

Importantly, track and analyze direct and interactive marketing

campaigns and use statistical analysis and reports to create

campaigns, and much more.

EMAILCAMPAIGN MANAGER

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A Creative Director plays an essential role in the marketing,

creative, communications and digital departments.

He or she is responsible for leading their team, developing

creative guidelines and directing creative work, including

websites, email campaigns, and many related tasks.

At the same time the ideal candidate will have a good

understanding of design, copy and web best practices/guidelines

with experience with a variety of software, including Photoshop,

In Design, Flash, etc. Excellent leadership and communication

skills are imperative.

Equally a strong understanding of brand development and

multichannel marketing concepts are required.

CREATIVEDIRECTOR

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While an Analytics Manager needs to analyze customer and

operational data and produce analysis which is accurate and can

be relied on to a high level of confidence.

He or she requires ensuring data collection capability in relevant

systems, business processes and determine queries to create

reports as required, and essentially create formulae where

necessary in order to analyze data.

Should be able to design reports to integrate data and provide as

single report.

Provide regular reports on customer and operational data with

particular attention on progress against agreed targets and

service level agreements, and produce forecasts and

recommendations for changes and improvements to business

systems and processes, as well.

ANALYTICSMANAGER

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And then, Content Writers should be able to compose content

specifically for online consumption.

The digital media field is growing as new technologies drive

users to the Web, but these types of content writers can face

stiff competition for available positions.

Most hold bachelor's degrees in journalism, English or

communications, and they need to be familiar with writing for

traditional publications as well as for the Web.

They can also produce a wide variety of content for the Web,

from articles and reviews to game scripts, and can create work

that is optimized for the Web.

CONTENTWRITER

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There’s a huge demand for Social Media Publishers who possess

a good experience with web publishing, HTML, SEO and basic

content management systems.

They are able to work with minimal direction and supervision;

independent and self-sufficient, and think strategically and are

results driven.

They have the ability and desire to work effectively in a fast-

paced, team environment as well.

SOCIAL MEDIAPUBLISHER

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There’s always a role for Social Media Relations Executive who is

highly organized, strong communicator, client-facing, rock-star

that bleeds social media marketing.

He or she can identify and develop opportunities for PR

connections and create and deliver press releases based on our

achievements, new clients, and client news and employee

achievements.

Equally create timely and engaging content optimized for

platform used and intended audience, while monitor sites for

customer service opportunities and initiate conversations on

behalf of client.

SOCIAL MEDIARELATIONS EXECUTIVE

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A Junior SEO will deliver on-page SEO like keyword analysis,

keyword research as well as off-page SEO like backward link

building: submissions across directories, forums, blogs, and

social bookmarking sites.

He or she will also handle market-watch on Google PR ranking

factors, how social media influences Search results, etc.

In the realms of technical skills he or she should have website

design idea and knowledge: different technical and creative

aspects of e-commerce and business websites like layouts,

usability, user experience factors, load time factors, etc.

JUNIORSEO

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Junior Account Executives will have at least 1-3 years in digital

advertising sales or business development with strong

understanding, analytical skills and experience working with

digital ad agencies.

They must have digital adtech selling experience with solid

understanding of Digital advertising concepts (CPM, CPC, and

CPA) and be able to analyze customer needs in terms of current

business obstacles, identifying projects.

JUNIORACCOUNT EXECUTIVE

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An ideal Email Campaigner would be an experienced digital

email campaigner to work with the campaigns to ensure

effective representation in social media for campaigns and

policies.

He or she will play a key role in effectively presenting the

campaign communications on social media.

His or her responsibilities would include building our social

media networks and blogs, designing info graphics and

interactive digital content and assisting across the full range of

the online activities

EMAILCAMPAIGNER

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An apt Junior Digital Marketing Analyst will contribute to the

analytics department, working with all members of the company

to ensure the integrity of our data assets and build out new

internal and client analytic capabilities.

He or she will have some experience in web analytics setup,

implementation and measurement using tools such as Adobe

SiteCatalyst, Google Analytics, etc.

Therefore, assist senior Analyst in the development and update

of ROI models and stay abreast of industry and data evaluation

trends.

JUNIORDIGITAL MARKETING ANALYST

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A pivotal job like Digital Marketing Manager requires overseeing

the digital marketing strategy for the company.

He or she should be able to devise strategies to drive online

traffic to the company website, track conversion rates and make

improvements to the website.

At the same time develop and manage digital marketing

campaigns and utilize a range of techniques including paid

search, SEO and PPC.

While evaluating customer research, market conditions and

competitor data are imperative.

He or she requires reviewing new technologies and keeping the

company at the forefront of developments in digital marketing.

DIGITALMARKETING MANAGER

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An Online Advertising Manager needs to provide relevant

oversight and day-to-day management of all online

media/acquisition efforts for assigned business lines and

develop, refine, and execute online media recommendations

with media, SEM/SEO and creative agencies.

Should enable and QA ad tracking, and provide universal ad

creative and landing page production for all online media, onsite

promotion, and 1:1 marketing ads.

He or she should proactively identify and build additional online

advertising / acquisition opportunities for bank, i.e. new vendor

offerings; create a roadmap of opportunity testing.

ONLINEADVERTISING MANAGER

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A Senior Graphic Designer is responsible for the creation of all

online visual design, including typography, visual concept, logo

and icon design for the Internet and interactive platforms.

He or she can effectively communicate and coordinate with the

information architect, writer and production artists to ensure

that the visual design communicates the desired message, and

functions successfully for varying technical and performance

specifications.

The candidate must be capable of leading the creative aspects of

a project and demonstrate strong business acumen.

SENIORGRAPHIC DESIGNER

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Search Engine Optimization Manager is responsible for

coordinating and implementing SEO strategies for clients.

The ideal person will be goal oriented, possess exceptional

attention to detail, and have outstanding interpersonal skills.

He or she should be able to interact with clients as well as

working closely with the company team to make sure that the

goals of the client are achieved.

The candidate would define requirements, tasks, and resources

associated to SEO strategy, while manage and execute

implementation of SEO strategy.

SEARCH ENGINEOPTIMIZATION MANAGER

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An ideal Social Media Manager will develop an overall social

media strategy and social strategies to drive audience to

increased awareness and usage, and develop innovative tactics

that increase brand loyalty and content consumption.

He or she will also collaborate with digital marketing director

and director community, to ensure that community strategy

supports overall brand goals and objectives.

The person would need to seek out new social media tools and

practices, utilizing and improving on existing platform, and

develop tactical plans and manage projects accordingly, working

with current social media deployment team to attract and

engage a broader audience while providing prompt service to

the existing fans and followers.

SOCIALMEDIA MANAGER

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So now take the journey that will take you to your dream destination: where you can grab your dream career. And that will not be far away! Your decisions today can reap the desired results tomorrow.

Believe you us, Digital Ready is running the best professional courses in digital marketing to make you ready for any career in an already fast-spaced digitized world.

CURTAINSDROP

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So now take the journey that will take you to your dream destination: where you can grab your dream career. And that will

not be far away! Your decisions today can reap the desired results tomorrow.

Believe you us, Digital Ready is running the best professional courses in digital marketing to make you ready for any career in

an already fast-spaced digitized world.

CURTAINSDROP

THANKYOU