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digital marketing is dead – it takes experience marketing to create lifetime customers #atcomnext

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Presented by // Anna Mikkelsen [email protected] May 22 nd 2015 Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers

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Page 1: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Presented by // Anna Mikkelsen

[email protected]

May 22nd 2015

Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers

Page 2: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Buying my iPhone 6

Page 3: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Dis-Engaged

Page 4: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Dis-Nurtured

Page 5: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

… not a content problem

Page 6: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Customer Experience

Page 7: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext
Page 8: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

The Steps Towards Creating Lifetime Customers

Digital Marketing

Experience Marketing

Brand Experience

Page 9: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

The holy grail – your customer!

Page 10: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

≠ Your Business Objective Likes ≠ Email opens ≠ Visits ≠ App Downloads

Page 11: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext
Page 12: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Source: Sitecore Customer Experience Maturity Assessment, Benchmark 2013

Page 13: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext
Page 14: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Quick Wins

Page 15: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Results

Page 16: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext
Page 17: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

The Solution

17

QUALITYCARE™ Personalized Multi-Channel Dialog Program

Page 18: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Sitecore

30,000+ 1,500+ 4,000+ 990 10,000+ 50+

WEBSITES BRANDS EMPLOYEES PARTNERS DEVELOPERS COUNTRIES

Our vision:

To empower organizations to build the effective, meaningful relationships that win customers for life. “

Page 19: Digital Marketing is Dead – It takes Experience Marketing to Create Lifetime Customers #atcomnext

Download 3 chapters of Connect www.ConnectTheExperience.com www.sitecore.net


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