Digital marketing overview

What is digital marketing? Benefits of digital marketing Search Engine Optimization (SEO) Search Engine Marketing(SEM) Pay Per Click(PPC) Social Media Marketing(SMM)

What is digital marketing Digital marketing” is the process of building and

maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

Benefits of digital marketing

Reach large audience Target right audience Provides convenience Reduces the selling cycle Cost effective High return over investment

Search Engine Optimization (SEO)

• Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.

SEO categorized in two types

On-Page SEO•  Keyword Research•  Meta Tag Optimization•  Body Optimization•  Content Marketing•  Competitor Research•  SEO Tools•  Case Studies•  XML Site map

installation

Off-Page SEO• Understanding Backlink

Techniques•  Directory Submission•  Articles Submission•  Social Bookmarking•  Blog Commenting•  Case Studies•  Blog posting•  Classified ad posting

Search Engine Marketing(SEM)

• It is a form of internet marketing seeks to promote websites by increasing their visibility in search engine results through use of Pay Per Click campaigns(PPC)

Pay Per Click(PPC)

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Social Media Marketing(SMM)

• Social media marketing (SMM) is a form of Internet marketing that utilizes social networking  websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

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