digital marketing guest lecture - university of newcastle
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Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of UsefulTRANSCRIPT
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I help brands engage with the right people,
in the right way, using technology
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really useful solutions built around the customer
are awesome
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how to do digital well:channels & data
authentic storytellingengaging experience
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creating a digital strategy takes days, weeks, usually
not months
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make awesome happen: researchengage
measure
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hello newcastlebetter network coverage
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“furious customers took to social media and sites like Vodafail.com, forcing the telco to admit to issues”
Newcastle Herald, December 2010
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research:define the audience better
find out where they are work out how to be useful
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engage:be authentic
make it personaltell an inclusive story
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measure:capture all data points
optimise & evolvewhat’s the $ result?
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