digital marketing for_business
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Digital Marketing
Optimization
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Digital Marketing is...
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Local Internet Marketing
subtitle87% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. This means these searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source)
The bottom line is...If you're not findable online, you have competitors that are – and they’re being found by your potential customers.
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Mobile Marketing
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Mobile marketing will near $55 billion and represent 21 percent of all marketing dollars spent in 2014 as advertisers shift money away from traditional media to search marketing, display advertising, e-mail marketing, social media and mobile promotions, according to a recent study.
The bottom line is...If you're not findable via mobile, you have competitors that are – and they’re being found by your potential customers.
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Social Media
Channels
(...just a few)
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1,500,000Local businesses with
active fan pages
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7,800,000+ brand
recommendations per month
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Most Searched: Google #1, YouTube #2
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How can abusiness
implement a
Digital MarketingStrategy?
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1. Establish Goals
(...just a few)
1. Establish Goals
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2. Listen
What Are People Saying About Your
Brand?
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3.Choose your channels wisely
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4. Engage
BUT HOW?
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Ask Questions
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Choose the Right Team-
Passion is a must!
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Be the conduit between your audience and
valuable content
and resources
Connect
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5. Analyze & Optimize
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1. Establish Goals
(...just a few)