digital marketing for start ups by nick parker, venturefest 2015 - said business school
TRANSCRIPT
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Digital Marketing for Start-ups
A 15 minute overview for those courageous entrepreneurs wanting
to make a difference
Nick Parker
VentureFest
Said Business School
8th July 2015
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Increasing your sales
through integrated marketing in an
increasingly digital world,
using shoe string budgets
A 15 minute overview for those courageous entrepreneurs wanting to make a
difference
Nick Parker
VentureFest
Said Business School
8th July 2015
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Overview
1. Most Important Tasks (MIT) x 3
2. Summary
3. Questions
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MIT 1
Plan (write it down)
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Start with your numbers
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Target niche(s) When the client
focused their content on this general term
they didn’t feature on Google
The Long Tail of Search
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Target niche(s)
Whereas focusing here would result in
position #1. However almost no one is
searching for that.
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v
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MIT 2:
Know how your buyer
buys
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Buying stages & touchpoints
http://www.moxwai.com/tip/touch-points-buying-cycle
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It takes persistence
https://www.pinterest.com/pin/161355599124452421/
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Resist the social media hype
90x
40x
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Think Lifetime Value (LTV)
Customer A
1. Would spend £100 twelve times a year
2. and you could keep them for 10 years
3. and you make 50% margin
Customer B
1. Would spend £3,000
2. One purchase only
3. You make a 70% margin
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MIT 3:
Access a breadth of skills to build a great sales/lead
website …
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Graphic Design
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Messaging
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THIS IS WHAT GOOGLE SEES
Dear Google, If you are going to index ONE THING please index
At The Cotswold Cheese Company we stock over 100 different artisan and farmhouse cheeses, with a real focus on local quality
producers.
<HEADING 1>At the Cotswold Cheese Company we stock over 100 different artisan..</HEADING 1>.
Search Engine Optimisation
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Humanise
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Humanise
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Sales conversion
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Landing pages/email marketing
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Measurement: Google tools
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Summary
MIT 1 - Plan (write it down) • Envisage the whole journey
• Start with your numbers
• Target niche(s)
MIT 2 - Know how your buyer buys • Buying stages & touchpoints
• It takes persistence
• Resist the social media hype
• Think LifeTimeValue
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Summary
MIT 3 - Access a breadth of
skills to build a great sales/lead
website … • Graphic design
• Messaging
• Search Engine Optimisation (SEO)
• Humanise
• Sales conversion
• Email marketing
• Measurement: Google Tools
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Thank you to the following for their support
Parker Marketing is a digital consultancy specialising in creating strategies for accelerating the revenue performance of established businesses who sell products & services to other businesses and are based within 50 miles of Oxford.
Tel: 0800 804 4313
www.parker-marketing.co.uk
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