digital marketing for small charities where do i start?

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Digital marketing for small charities

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Post on 27-Jan-2015

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A few slides from a Hangout on how small charities can get started with promoting themselves on email, social media and their websites.

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Page 1: Digital marketing for small charities   where do i start?

Digital marketing for small charities

Page 2: Digital marketing for small charities   where do i start?

○ You can reach lots of people○ It can raise money○ It’s cheap!

Why digital marketing?

Page 3: Digital marketing for small charities   where do i start?

Today, we’ll cover:○ Your website○ Your email list○ Your social media

Introduction

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The process

Map Tweak Push

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Your website

“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” ― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

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Tips for your your website

● Add a big, obvious button to make it clear what you want visitors to do

● Have less information on the homepage

● Keep all copy short

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Email marketing

○ Your email list is like gold dust○ Show your subscribers how you

help○ Think of small ways they can

help your charity - then ask them.

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Tips for your your emails

● Add a big, obvious button to make it clear what you want visitors to do

● Add images (if your cause is visual) - text if not

● Send regular single issue emails with actions, not occasional newsletters

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Social media

● Think of social media like being in a pub

● Tell, don’t sell● Build a

community

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Facebook

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Facebook

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The process

Map Tweak Push

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Questions?