digital marketing course in chennai

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

SKARtec Academy

Why pay Rs. 20,000/- to Rs. 60,000/- to Simply Learn Digital Marketing

Join our premium digital marketing course @Rs.12,500/- only

Join SKARtec Digital Marketing Academyhttp://skartecedu.in

Contact: 9741427564

http://skartecedu.in/

http://skartecedu.in/

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

May 2, 2023

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SKARtec Academy


• Digital Marketing Manager• Social Media Specialists• Social Media Expert• Search Engine Marketers• SEO Executives• Conversion Rate Optimizer

• Content Writers• Inbound Marketing Manager• Copy Writers• Content Marketing Manager• Digital Marketing Consultant• Web Analytics Specialist


SKARtec Academy


Section 1: Digital Marketing Basics• Types of digital marketing• Role in the advertising world• Comparison to other forms of

marketing• The online marketing mix• International online marketing

Section 2: Website Design, Development & Content• An introduction to the web• Website development plan• Designing a website - best practices• Tips for increasing sales on websites

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SKARtec Academy


Section 3: Build an E-Commerce Website• Choosing a Domain• Choose a hosting package• Installing WordPress• Choose & Install a E-Commerce Theme• Develop the E-Commerce Website• Install necessary plugins• Securing WordPress• Creating Essential Pages• Use this website to practice digital

marketing

Session 4: Understanding Search Engines & Search Engine Optimization• Learn how a search engine works• Learning how crawlers index the web

pages and rank them• How Google Works• Understanding SEO and techniques

of SEO• On-page and Off-page optimization• Measurement of SEO and its analysis

for SEO effectiveness

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SKARtec Academy


Session 5: Search Engine Marketing with Google AdWords• Online advertising on search engines• Understanding SEM and its importance• Working with Google AdWords• Setting up an AdWords account, bidding

and managing the budget• Techniques and tips for writing great

ads• Making a landing page for a campaign• Measuring effectiveness of marketing

campaigns

Session 6:Banner/Display Advertising• Objectives of banner advertising• Making effective banner ads• Key metrics for measuring online

advertising

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SKARtec Academy


Session 7: Email Marketing• Email marketing and why it's still popular• Permission marketing and spamming• Technical requirements for e-mail

marketing messages• Configuring & using Mail Chimp• Designing an effective e-mailer campaign• Integrating e-mail marketing with social

media• Learning how to increase open and click-

through rates

Session 8: Mobile Advertising• Types - MMS, SMS, Video, Automated

Outbound Dialers & Applications• Understanding mobile advertising

beyond traditional means• Eco-system of mobile advertisers

and publishers• Best practices for mobile advertising• How to setup mobile advertising

campaign

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SKARtec Academy


Session 9: Understanding Social Media Marketing with Facebook• Creating Facebook pages• Best practices to create user

engagement• Using the Facebook ad platform• Creating ad-campaigns on Facebook

and measuring their effectiveness• Strategy to create compelling posts

and ads

Session 10: Understanding Social Media Marketing with Twitter• Using Twitter for marketing and

measuring its effectiveness• Advertising on Twitter

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SKARtec Academy


Session 11: Understanding Social Media Marketing with LinkedIn and YouTube• How to use the LinkedIn platform for

recruitment• Advertising with LinkedIn• How to create a YouTube channel• Viral videos for YouTube• Optimising video content for YouTube• Video Marketing - How To?

Session 12: Understanding various Social Media Platforms like Blogs & Forums• Using blogs, forums and discussion

boards• Blog technologies and legal issues to

consider• Developing an audience - what to

post and when to post

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SKARtec Academy


Session 13: PR and Online Reputation Management• Learning why word-of-mouth and PR

is more powerful than 'advertising'• Online reputation management

activities• Best practices to defend your

reputation

Session 14: Social Listening• Why monitor?• What and when to monitor?• How and where to monitor?• What to measure?• Tools and platforms

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SKARtec Academy


Session 15: Importance of Website Analytics Function and Various Analytic Tools• Using analytics to better your web

performance• Understanding how to track your

web performance with web analytics• Working with Google Analytics• How to get Google Analytics

Certification in 2 weeks

Session 16: Introduction to E-Commerce• Evolution and growth of e-commerce

in India• Type of e-commerce and business

models• e-payment systems

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SKARtec Academy


Session 17: Digital Marketing Campaign• Creating the Ideal Digital Marketing

Campaign Plan• Ethics of running a campaign• Assigning budgets to various

activities

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Course Completion with handover Certificate.


SKARtec Academy

Digital Marketing Specialist Course

Duration: 6 Weeks, 2 hours per day. Fee: Rs.12,500/- only.Classroom & Live Online Training through virtual classroom

Access to course materials through membership area on our website. Lifetime access.

Live Project – Build and promote an E-Commerce website using Digital Marketing tactics learnt.Domain & Hosting included

Contact Suresh: +91-97414 27564 Email: [email protected]://skartecedu.in

http://www.skartecedu.in/contact-us/

http://www.skartecedu.in/contact-us/


SKARtec Academy

Thank You

digital marketing course in chennai

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