Prism CommunicationsHow to maximize your Social Media engagement and SEO through planned Content Marketing

A Presentation by

www.prism-me.com

What is Content Marketing

Optimized Content Marketing is the art of understanding exactly what your prospect and customers need to know and deliberately producing optimized content based on keywords that are driving organic search traffic and conversions.

Then delivering that optimized content in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks is what Content Marketing all about.

Why is Content Marketing Important

Businesses are moving away from “how do I generate more leads” to “how do I engage qualified buyers”

Engagement Lead Count

VS

Content Organization

Today’s Content Marketing Network

The Eco SystemThe Eco System

SEO in Content Marketing

Let’s give you a few pointers you need to consider while creating your mayonnaise for the sandwich.

To understand how SEO is related to Content Marketing, lets use the analogy by Lee Odden : “Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.”

QualitySEO in Content Marketing

In light of what information your customer chooses to consume, QUALITY content creation is the key for Content Marketing With the ever-changing Google Algorithms QUANTITY of content has taken a backseat, so if you are really want to be the KING of content pay attention to:

What content your customer is interested in

Creating and delivering relevant content to your customer

Tip: Use Google Adwords to know what what most of your customers might be searching

SEO is just one piece on the chess boardSEO in Content Marketing

Though search plays a major role in your website traffic, make sure you optimize other sources of traffic such as Email and Social media as well

If you want to know how much of traffic you generate through search open Google Analytics >> Acquisition >> Overview. Your traffic should be coming from each of the 7 key sources: Organic Search, Email, Direct(people getting to your site via a bookmark or by typing a URL directly), Referral (viewers who come from any site that links to your content), Social media, Paid search, Other (i.e., traffic that can’t be attributed to any of the above)

SEO

Social Impacts SEOSocial Impacts SEOSEO in Content Marketing

After Google’s Humming Bird Update, Social Signals are having a huge impact on searches. Hence it becomes imperative that Content Marketers build a strong social media strategy that aligns with their SEO

Go Long Term StrategyGo Long Term Strategy

With SEO the key is patience. If you want a quickfire solution, do Google Ads. SEO is something that consumes times. We at Prism always engage our clients to work with us for a mini-mum of 6 months to see long lasting results

Keywords are important SEO in Content Marketing

Make sure your efforts are ranking for the terms that are most meaningful to your brand and your customers. Do a bit of basic research and then build a list of relevant keywords you will target through your content.

Go Technical

SEO optimization includes areas wherein your content pages are being indexed correctly by search engines and that you have the 301 redirect page set up to make sure visitor reach their destination page . Do regular audits of your content pages to keep tab.

Social Media In Content MarketingWhile many claim to have Social Media are a key function in their Marketing Department, a very few of them leverage their true potential.

Before you actively set up your social media presence consider the following aspects:

A Content Hub: Your blog or website should be a key com-ponent of your content marketing strategy since it will be the online face of your business that customers will relate to.

Adequate resources to keep up a consistent presence: Having a stagnant social media platform is worse than having none. Hence make sure you have both Quality and Quantity of content

A Content Plan: This will list out why you are communicating with your customers and what will you deliver to them.

Social Media In Content Marketing

What is the goal of this channel?Right from creating awareness to generating leads determine the pur-pose of the social media channel and the relevant content used.

What is the desired action?Define the Call To Action for the end user, does he get redirected to your website, does he vote for a poll etc.

What is the specific type of content the audience wants to get in this channel?Customize the content you distribute on each channel. Will you primarily publish text, images, or video? 

What is the right tone for this channel?Friendly? Fun? Conversational? Professional? Determine the tone you want to create for your audience

What is the ideal velocity?How many posts do you want to publish per day/week? What time of day is best? You’ll have different cadences depending on if you are sending/ responding to tweets, updating your Facebook status or publishing a new SlideShare, for example. Determine which strategy works best for your business

Before launching your Social Media on any channel ask yourself the following questions:

Let us remember that content is the reason search began in the first place. At Prism we take an integrated approach to incorporate both SEO and

Social Media with your content marketing programs which helps you to attract, engage and convert potential customers. With our focus on

accountability, the investment you make in high quality, optimized andsocialized content will pay returns over and over.

Let's Summarize

At Prism growing your business, is our business

Thank you for your time and interest.

Looking forward to your valued inquiry

Please Contact :

Prism Action Communications

Telephone +9714 4357445, Fax +9714 4357446