digital marketing case discussion - alpenlibbe
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Digital Marketing Case Discussion - AlpenlibbeTRANSCRIPT
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Digital Marketing
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Digital Marketing Case Discussion - Alpenliebe
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Extraaa Innings T20 Junior!
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Campaign Objectives • Increase awareness about Creamfills/Alpenliebe • Registrations for auditions • Sampling of the confectionery • The channel would like a more younger TG
involved with the sport thus making it complete family viewing
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Desired Results
• X number of walk-ins • PR buzz around the event • Content that can be used for on-air
promos • Content for Social Media Marketing
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Digital Marketing Plan • Generate Awareness
– Facebook – Online gaming sites – Youtube
• Engage – Mobile apps – Microsite with rich
content – Create a community
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