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Digital MarketingDigital Marketing
India’s Leading Govt. authorised digital marketing training institute
for Fresher, Professional & Entrepreneur
Become a Digital Manager
Govt. Certied Training Institute
Digital Marketing Course
SmartBrains Track Record
25000 Trainees Trained in Skill Development Project in Various Sector
Digital Marketing
Class Room & Live Online Training By Industry Experts
Digital Marketing
BE A GOOGLE CERTIFIED BE A GOOGLE CERTIFIED
ABOUT SMARTBRAINS
SmartBrains is the global market leader in providing high-level training services
Provider to the IT sector (Software Development, Digital Marketing, Online Marketing,
Internet Sales, Advertising, Media Industry, Public Relation Agency, E-commerce,
Dotcom, Entertainment, Publishing, Online Branding). Operating nation wise over the
last 8 years, our courses are widely acknowledged within the Digitalization community
for quality and up-to- date information. Our success and distinguished reputation is
down to our commitment to the industry, a high-level of expertise, sector knowledge,
cultural diversity and experience that comes from organizing many courses.
SmartBrains engineers and technologist Pvt Ltd. has received recognition, endorsement and
afliation from National Skill Development Corporation of India (NSDC) and various Skill
Sector Councils as an authorized training provider under various trades. SmartBrains
provide skill based training for engineering/non-engineering candidates as per their
interest. As a training institute we will provide complete practical knowledge based skill
training, recognition & certication from NSDC & Sector Skill Councils. Students who
successfully complete their certication from SmartBrains may be able to apply for
recognition of their qualication within the local education system. Trainees will be awarded
by a National level certication approved & provided by National Skill Development
Corporation of India (A PPP promoted by Ministry of Skill Development & Entrepreneurship,
Govt. of India) which is broadly accepted & recognized across the globe.
ACCREDITATION & AFFILIATION
Digital Marketing
SmartBrains is the ultimate choice for all the working
andFresher Graduates in IT Skill Development training
requirements. Our extensive training courses Because:
ü Get Training from Industry Expert
ü Make yourself a Google & NSDC certied
professionals to attain growth in IT industry
ü Learn Digital Marketing Basic to Expert Level
ü Practical Training on Live Project
ü books and research materials & Industry study
ü Build your Website under Training
ü Free Doubt Session & Back up Support
ü Get Job offer after Completion of Course
WHY SMARTBRAINS
WHAT YOU WILL GAIN
u Learn 80% Practical Training Session
u Understand Google Algorithm &
guideline for Digital Marketing
u Practice on Live Project
u Discuss after completion of Module
u Search Engine Optimization
u Google Adwords Practical
u Create Shopping Advertisement
u Learn to Create You Tube Channel
u Learn Affiliate Marketing
u Learn Start a Online Business
u Make your own Website
u Create Facebook Advertisement
u Work as Freelancer
u Tips of Digital Marketing Expert
ü Our extensive portfolios of training courses
are:
ü 100% focused on Branding & Lead
Generation techniques through online.
ü G u i d e d b y i n d u s t r y r e n o w n e d
professionals wi th unprecedented
knowledge of Internet Marketing industry.
ü High interactive program with practical and
relevant case studies.
ü Training by extensively researched self
developed cutting edge techniques.
ü Perfect opportunity to develop network and
experiences with knowledge sharing.
ü Designed for both fresh engineers and
working professionals to attain growth in
IT/Media/Dotcom industry
ü Interactive, interesting and motivational
training sessions.
ü Access to enormous reference books and
research materials. sessions.
ü Skilled fresher & Graduates Digitally
ü Profile opportunity in Digital Media
Industries.
PURPOSE
Digital Marketing
Introduction to Digital Marketing
— Fundamental of Digital Marketing
— What is Digital/Online/Internet Marketing
— Preface to online Marketing
— How Digital Marketing Works
— Importance of Digital Marketing
— Key Concepts of Digital Marketing
— Traditional vs Digital Marketing
— The Opportunity of Digital Marketing
— Characteristics of Digital Marketing
— Main Search Engine
— Process of Lead Generation
— Advantage of Digital Marketing
Website Planning, Designing & Creation
— How To Choose a Domain Name
— Domain Hosting
— Under standing of Domain Extension
— Understanding Website Navigation
— Website Designing Basic
— Types of Website
— Difference Between Dynamic & Static Website
— Website vs Portal
— Word press Tutorial
— Website Structure
— Basic Graphic Design
— Shopping Website Fundamental
— In Hand-pratice Training
Search Engine Marketing (SEO)
— Major Function of a Search Engine
— Different types of Keyword
— How search engine works
— Google trends & insight Steps in SEO
— Types of Backlink
— Page Rank, Alexa & Link Bait
— PA, DA, & PR
— Case Study of White Hat SEO
— Case Study of Black Hat SEO
— On-page Optimization
— Website analysis
— Keyword Analysis
— Creating Site-map
— Creating Robots File
— Meta Tag Development
— Optimize SEO Content
— Check Duplicate Content
— Off-page Submission
— Social Book marketing
— Classied Submission
Digital Marketing
Google Adwords/PPC Advertising
— Understanding of Google Adwords
— Why use Google Adwords
— Understanding Advertising Goals
— Techniques of Keyword Research
— Creating Campaign and ad Group
— What is Bidding
— Bidding Strategy in Adwords
— Campaign Optimization
— Campaign Report Creation
— Billing & Account Method
— PPC/Search Advertising Module
— Display Advertising Module
— Video Advertising Module
— Mobile Ads Marketing Module
— Remarketing Techniques
— Keyword Planning for Advertising
— Landing Page Creation
— Google Adword Strategy
— Location Target Ads Creation
— Campaign designing
— Conversion Tracking
— Google API
— What is KPI
— Mobile Ads Tracking
— Shopping Ads Creation
— Android Apps Ads Techniques Search Media Marketing
P Creating Strong Proles on Facebook
P Creating Pages & Groups
P Product Brand Promotion Techniques
P Facebook Advertising Module
P Lead Generation on Facebook
P Brand Awareness
P Facebook marketing Apps
P Creating Strong proles on Linkedin
P Creating Brand Prole
P Product Brand Promotion Activites
P Linkedin Advertising
P Branding on Linkedin Network
— Google+
P Imprtance of Google+
P Benets of Prole
P Search Engine Empacts
P What we implement?
P Creating Strong Prole on Twitter
P Product Brand Advertisement
P Retweetin, Hash Tag, Tagging
Digital Marketing
Afliate Marketing
— Fundamental of Afliate Marketing
— What is afliate Marketing
— Afliate Management Agencies
— How to Sell Product on Shopping Site
— Product & Service Marketing
— How to Get Trafc from Afliate Network
— Commission Based Lead Generation
— Earn Money from Afliate Network
— Concept of Online Reputation Management
— Brand Building
— How to Suppress Negative Result in Google SERP
— Rebuilding Brand Image
— Brand Building Tools & App
— Positive Negative Brand Building
— Increase Review on Product Page
— Increase Brand Reputation
— Techniques & Tools for ORM
— Various Network for Brand Building
— Management of Negative Comments
— How to solve Negative query.
Content Management & Marketing
— Importance of Content Marketing in SEO
— Content Writing Strategy
— Content Distribution
— Check Duplicity Tool
— Various Content Publish Network
— Writing Skill Management
— Article, Blog, Press Release Writing Techniques
— Keyword Density in Content
— How to create Catchy Healing
— Understanding of Hyperlink
Targeting- International & Geographic Based
— Internet Marketing Tools Based on Geo Targeting
— Keyword Selection Based on Location Targeting
— How to Target International Country
— Keyword Selection Based on Geographic Targeting
— Launch International Campaign & Lead Generation
Digital Marketing
Google Web Analytics
— Introduction to Google Analytics
— How to set up analytics account
— How to add analytics code in website
— E-commerce Tracking
How Google analytics works —
— Google analytics account structure
— Create goals and conversions
— Google analytics insights
— Starting with Google analytics
— Techniques of setup goals
— Different types of goals
— Understanding bounce & bounce rate
— Understanding of exit rate & bounce rate
— How to reduce bounce rate?
— Monitoring trafc sources
— Monitoring trafc behavior
— Links AdWords and analytics account
— Benets of integrating AdWords & analytics
— Create customized reports
Video Marketing
— Video Creation
— Various types of Video Creation Tools
— Advertising on YouTube
— Branding & Lead Generation with YouTube
— Uploading and Managing Videos
— How to promote Videos
— Understating of Video Network Site
— Optimizing Videos for Search Engine
— Search Engine Optimization of Videos
E-commerce
— Understanding of E-commerce industries
— Types of E-commerce Sector
— What is E-commerce Strategy
— How to Work on E-commerce Website
— Include 10 more Topics in E-commerce Marketing
— International E-commerce Strategy
Digital Marketing
E-mail Marketing
— Fundamental of email marketing?
— What is SMTP
— Means of IP address
— Roles of Sender Id
— How email works?
— Issue in sending bulk emails
— Techniques for Sending Bulk Mail
— Various Tools for Sending Bulk E-mail
— Types of email marketing- Opt-in & bulk emailing
— Setting up email marketing account
— Creating a broadcast email
— What are auto responders?
— Creating auto responders E-mail
— Best practices to send bulk emails
— Strategy for bulk mail land in inbox instead of
spam folder
— Top email marketing software's
— How to testing Main in Inbox?
— Implementing Effective E-mail Campaigns
— Designing Principle for E-mail NewsLetter
— How to Create a HTML Email?
Become a Blogger
— How to do Blogging
— Make your Blog Popular
— Select theme for Blogger
— Become a Blogger
— Various Network for Blogging
— Build your Brand as Blog
— Writing Blog TechniquesMobile Marketing
— Mobile Marketing
— Concept of Mobile Marketing
— Development of Mobile Marketing
— Various form of Mobile Marketing
— Strategy for Mobile Marketing
— Various Tool & Techniques for Mobile Marketing
— How consumer use Mobile Marketing
— Mobile Apps Advertisement & Analysis
— Techniques of Measuring & Managing your
Campaigns
— Apps Installation Advertisement
Google AdSense
— What is AdSense?
— Benets of Google AdSense
— How to Get approval from AdSense?
— Placing ads on your Blog or Website
— Do's and Don'ts of AdSense approval
— Top 10 Ads Website
Digital Marketing
Digital Marketing
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E-mail : [email protected], Web : www.smartbrains.in