Digital Magic

How Augmented Reality can Make Marketing Smarter, Better and More Helpful

Bringing digital and physical together like never before

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t

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Reaching the mainstream

Downloads of augmented reality applications are expected to skyrocket over the next four years.

Animating the world around you

Aurasma

Meet your leading man …. or bird

Rio

Step through the screen

SyFy

Germany

A safer fox hunt

Crimsonfo

x

Virtual test drives

Olympus

Toy stories

Suwappu!

Designing in 3D

MixAR

Designing in 3D – turn users into partners?

StyleFacto

ry

What are largest barriers to mass adoption?

Ease of use

Functional executions

Image recognition

How will marketers prepare for the AR boom?

Experiment with small projects

Focus on solving problems for the audience

Partner with existing platforms

Prepare for a spike in interest

Demos Ray Ban Aurasma Paparazzi Rio