digital landscape in india - mrinalini - google
DESCRIPTION
Mrinalini Chakraborty from Google was at the ISB Digital Summit 2014 to conduct a session on 'The digital landscape in India today' as part of the Digital Boot Camp workshop.TRANSCRIPT
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Google Confidential and Proprietary
The Digital Landscape In
India Today 21st August, 2014 Mrinalini Chakrabarty
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
#1
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Google Confidential and Proprietary
205 M
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Google Confidential and Proprietary
167M
Source: Google Estimates & IMRB 2013
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
#2
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Google Confidential and Proprietary
916.5 M
581.1 M
123.3 M
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Google Confidential and Proprietary
1B+
225M
90%
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Google Confidential and Proprietary
India will become ‘tablet-first’
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Google Confidential and Proprietary
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Google Confidential and Proprietary
162 mins
96 mins
95 mins
31 mins
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Google Confidential and Proprietary
INR
41.2B
27.7%
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Google Confidential and Proprietary
3.7B
58M+
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
5.6%
23%
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Google Confidential and Proprietary
19%
(vs)
13%
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Google Confidential and Proprietary
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Google Confidential and Proprietary
Search, Display,
Online Video,
Mobile OS, apps,
browser...
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
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Google Confidential and Proprietary
Take a step back...
● What does your brand stand for? USP and brand proposition?
● Who is your target group? Geo, Demo & Target
● What is your brand associated with?
● Who is your main competition?
● How are your consumers behaving online?
● What is your business goal?
● What are your current digital assets?
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Google Confidential and Proprietary
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Google Confidential and Proprietary
Discover your presence and audience online...
● Brand Impression Tool
● Google Trends
● Global Market Finder
● Google ThinkInsights
● Consumer Barometer
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Google Confidential and Proprietary
Thank You!