digital landscape 2017

MOLDOVA @ market dynamics

Digital Day

28th of February 2017

Dorel Samoila

Vivaki CCO

Sergiu Cocieru

Vivaki Digital HeadBy &

Moldova – how many of us are connected?

Source: gemiusAudience 2013-2016, Statistica.md, TA 15+

+6% vs. 2015

71% of people 15+ are using internet at least once a month

How do we stand compared to other countries?

Source: #gemiusAudience Decembrie 2016

Better than RO and UKR

Moldova is close to top of the countries by internet penetration in EU

Moldova – Daily internet users


62% users are connected daily

+13% increase compared to 2013

Moldova – Mobile VS Desktop2013 2014 2015 2016 2017 f*


x 1,67Increase of mobile traffic in last 4 years

Moldova – Social Networks penetration2013 2014 2015 2016 2017 f*

1 185 000 760 000 270 000 147 000

Source: gemiusAudience 2013-2016, facebook.com, sales.mail.ru, statistica.md

Persons who access social networks

More targeting

Opportunities for your online advertising campaigns

Moldova – Movies/ Video/Games

2013 2014 2015 2016 2017 f*


Video content

People are getting used to watch their video content online and not on TV

Moldova – Internet Banking & Shop Online2013 2014 2015 2016 2017 f*


Internet Banking

Shop online Performance campaigns

Is where we will move on – better targeting become important, build right message, remarketing, “UX first”

build websites, etc.

Moldova – Mobile & Cross platform targeting

Mobile Targeting

Ad Platforms Sites

+Cross platform targeting

Performance campaigns

Requires more targeting opportunities and Cross platform targeting is one of them, but not everyone

offers it.

others

72% 40% 23% 23% 11% 14%

Moldova – Sales Houses RCH Internet

Source: gemiusAudience 09-2016, TA 15+

Media Contact – 72% potential coverage

Not because this is their conference ))))))

Moldova – Internet Ad market volume

Source: info offered by sales houses, billings after discounts

+22%The growth on online AD market in 2016

Moldova – Who earns money on our market?

Source: info offered by sales houses

33%Share of Google in Moldavian online Ad Market

Numbers & MediaContact

Leaders among local publishers

13

2011 2012 2013 2014 2015 2016 2017 f*0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0,75 € 0,95 € 1,25 € 1,77 € 2.8 € 3.3 € 3.8 €

4.9 €5.5 € 5.7 € 5.5 €

5.2 € 4.8 € 4.1 €2.1 € 2.5 € 2.5 € 2.0 €

1.3 € 1.2 € 1.2 €1.1 € 0.9 € 0.9 € 0.8 €0.6 € 0.6 € 0.6 €

13.0 € 13.7 € 14.8 € 14.5 € 11.9 € 11.4 € 11.4 €

TV Radio Press OOH Digital

Source: Association of Advertising Agencies of Moldova 2016. Advertising market billings include TV, Internet, OOH, Radio & Press. Budgets exclude discounts and commissions.

Moldova – Ad market structure by media (in MM €)

Online market

The only media channel to show growth in 2016 and 2017+350%

growthSince 2011, when we started to estimate the

online ad market

Welcome to tomorrow! Q&A

digital landscape 2017

Data & Analytics