Digital IQ- an Analysis

Taciana Medeiros, Miriam Calegari, and Charlotte

Humnicki

1.Website

• User-friendly• Tools are visible and easy to find• Wide range of services with the booking process• Extensive gift card service is innovative (e-mail or ship

one)• All room rates and offers are described• The website is central, you can book any hotel in the

world• You even have the possibility of knowing regional

sales offices and their opening hours

1. Website

• Celebrities’ fan club• M.O. made a donation of 10 000 USD in the

name of each fan to a chosen charity• Easy access to social media from the site;

facebook, twitter, flickr, youtube

• RATING Genius

2. Social Media

SEPARATE FOR EACH HOTEL

HOW MANY FOLLOWERS ARE ONLINE and HOW MANY ARE ON THE PLATFORM

Rating GENIUS

3. Mobile Aps

• iPhone, iPad, and mobile application• Detailed help section on how to download and

use the application• Comments about the application• The customer is always connected and

bombarded with offers

Rating GENIUS

4. Video

• Convey the luxurious image of the hotel• Beautiful pictures; excellent marketing• Celebrities • Nature• Translates the hotel’s key values

Rating GENIUS