Digital innovation New media ecosystem

Jennifer CarrollVP/Digital Outreach

What we doWhat we do

Who We AreWho We Are

Key ObjectivesKey Objectives

UX

Content

Values

Ads

Social

WorkFlow

Create a beautiful user experience for digital news and content consumption

Create a seamless interplay between content at a local and national level

Embrace the values of Gannett that make it a unique organization

Innovate in the area of ad solutions and revenue generation

Inspire the audience to interact with and contribute to the site

Achieve efficient workflow to empower staff to do their best work

• UXGANNETT DIGITAL PLATFORMGANNETT DIGITAL PLATFORM

EnhancementEnhancement

New Digital Publishing ToolsNew Digital Publishing Tools

New Ad ModelNew Ad Model• Clean and uncluttered experience

for user and advertisers

• Efficient day-parting

• IPG Media Lab Custom Research

• Tracked user interaction and brand metrics.

• Advertising is 3x more effective on new site.

• Brands are better remembered.

DevelopmentDevelopment

• Launched December 18th, 2012

• Video view increases – 650%

DevelopmentDevelopment

BROADCAST TABLET APPSBROADCAST TABLET APPS

Innovation RotationInnovation Rotation

Watch again:Sip heard around the worldWatch again:Sip heard around the world

Mobile Publisher of the Year and moreMobile Publisher of the Year and more

USA TODAY is named USA TODAY is named Mobile Publisher of the Mobile Publisher of the YearYear by Mobile Marketer. by Mobile Marketer.

USA TODAY is named USA TODAY is named Mobile Publisher of the Mobile Publisher of the YearYear by Mobile Marketer. by Mobile Marketer.

““.....the new design .the new design integrates ads effectively. integrates ads effectively. They rotate on section They rotate on section fronts and are well-fronts and are well-integrated into story integrated into story pages.pages.””-Poynter-Poynter

““.....the new design .the new design integrates ads effectively. integrates ads effectively. They rotate on section They rotate on section fronts and are well-fronts and are well-integrated into story integrated into story pages.pages.””-Poynter-Poynter ““...USA TODAY appears to have ...USA TODAY appears to have

listened closely to readers and listened closely to readers and advertisers, identifying its core advertisers, identifying its core strengths and refashioning them for strengths and refashioning them for todaytoday’’s fast paced device-owning s fast paced device-owning reader.reader.””

-Mashable-Mashable

““...USA TODAY appears to have ...USA TODAY appears to have listened closely to readers and listened closely to readers and advertisers, identifying its core advertisers, identifying its core strengths and refashioning them for strengths and refashioning them for todaytoday’’s fast paced device-owning s fast paced device-owning reader.reader.””

-Mashable-Mashable

iPad News App RankingiPad News App Ranking

--USAT #1USAT #1-NYT #2-NYT #2-CNN #3-CNN #3

iPad News App RankingiPad News App Ranking

--USAT #1USAT #1-NYT #2-NYT #2-CNN #3-CNN #3