digital innovation in travel- lessons learnt touriocity
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Private and Confidential
Around the World in 80 Iterations
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Our story so far • £300k in revenue • 45 cities • 3,000 customers served since 2014 • Growing 50% per month (revenue) • 850 guides signed up
White label partners
Intro
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Even the visionaries start somewhere
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RIP Travel Start-up
1. The complicated makeup of the travel ecosystem
2. A sea of disconnected travel providers
Low barriers to entry , but huge barriers to disruption
Out of 600 startups covered between 2012 - 2015 by Tnooz 400 no longer in
operation
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£350 investment returns £300k
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First Distribution Play
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Traffic down by 75%
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European Traveller
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Bespoke Tour
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Online Travel Aggregation Trends
Flights Car Rental Accommodation Tours
Standard requirements Individuals/
Couples/Budget
Bespoke requirements
Groups/Families/Premium
Less commoditised = more winners
???
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What type of marketplace?
Pre Pivot
Post Pivot
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What is the difference?
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Smart concierge for unlocking personalised experiences
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Private Tour Guide Personalised experiences
Tickets to local attractions,events
Concierge Services for bespoke requirements
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Ancillary Revenues
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Ryanair, The OTA
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Our USP for large travel companies
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New Breed of Product
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Conversational Commerce
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Supply side innovation: guides accept on demand
Customer Books Experience
Guides get matched offered the job
Guide accepts job
Tour is taken & guide account is credited
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Messenger Bot with Hilton
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Lessons we have learned along the way
• Start with something, it does not matter how small
• Lots of small failures are good
• Have passion for it, you will need it
• Don’t fall in love with your concept
• Find distribution in the most unlikely places
• Manual until you have to automate it
