Digital in�uencers are leaders within their communities, with powerful social networks and industry-wide credibility. That means they can be a critical part of your marketing strategy. If you’re a brand looking to connect with one, you’re in the right place.

Getting In With The “In Crowd”Digital Influencer Marketing for Brands

DIGITAL INFLUENCE IS THE ABILITY TO CREATE AN EFFECT, CHANGE OPINIONS AND BEHAVIORS, AND DRIVE MEASURABLE OUTCOMES ONLINE, AND IS LARGELY THE RESULT OF SOCIAL NETWORKING.

Seek relevant influencers in the field you want to reach, and build a relationship that outlasts the brand campaign.

Connecting Your Brand with Digital Influencers

Coinciding with the new Wizarding World of Harry Potter park opening, Universal Studios hosted a private screening with the park developers, inviting seven of the series’ most in�uential bloggers and fan site owners.

Those seven in�uencers sparked conversation among an estimated 350 million people through their fan sites and blogs.

A Leadtail and PunchTab report notes Twitter’s top marketing influencers most retweeted by digital marketers. Check out the top 8, ordered by number of Twitter

followers at time of publishing:

Dozens of “mommy bloggers” decorated Chicken Nuggets as Christmas trees, reindeer, and snowmen during the holidays, sharing the creations across their social networks.

The nugget-decorating extravaganza garnered 8.8 million social impressions, beating the initial goal by 70%.

Influencers and Brands Join Forces

Top Digital Marketing Influencers

UNIVERSAL STUDIOS TYSON FOODS

Your brand has enormous potential for successful digital in�uence. Reach out to digital marketing in�uencers in the social spheres you want to engage with, and start building relationships today.

SOURCES: Mashable.com, Forbes.com, Technorati.com, Nielson.com, Briansolis.com, Huf�ngtonpost.com, Techopedia.com, Leadtail, Punchtab

65% of brands participate in digital in�uencer marketing.65%

92% of consumers trust their friends and family more than ads, and they’re much more likely to make purchases based on recommendations than billboards.

92%

Reach:Note an in�uencer’s popularity or number of followers on social networks. How far will the information he or she disseminates go, and which particular audiences will he or she reach?

Relevance:Examine an in�uencer’s expertise and the types of social communities this in�uencer is a part of. How does his or her expertise align with your own positioning?

Resonance:Observe the typical duration, rate, and level of interactivity around an in�uencer’s content or conversations. How long do his or her posts stay alive in social streams?

Target relevant influencers based on the three R’s.

Partner with influencers the right way.

61%

50%

of in�uencers say brands contact them for their access to certain audiences.

of in�uencers report irrelevant pitches cause most unsuccessful branding opportunities.

Once you’ve built a relationship, trust your in�uencers to tell your brand’s story in their own words.

According to the 2013 Technorati report, 86% of digital influencers also have a blog.

Where do you find influencers? Here's where influencers are most socially active:

Has account

Posts more thanonce per week

Facebook 92%83%

Twitter 88%71%

LinkedIn 76%27%

YouTube 74%7%

Google+ 74%26%

Pinterest 50%18%

Instagram 37%14%

Work closely with influencers to create a message that is tailored for both your and their audience.

Compensate your influencers for their time.

Treat your influencers with respect and maintainyour relationship with them.

@GuyKawasaki

Guy KawasakiChief Evangelist of Canva

1.4M followers

@MarketingProfs

Ann HandleyChief Content Officer at MarketingProfs

238K followers

@jaybaer

Jay BaerPresident of Convince & Convert

119K followers

@ValaAfshar

Vala AfsharChief Marketing Officer at Extreme Networks

32.6K followers

@chrisbrogan

Chris BroganCEO of Human Business Works

282K followers

@jowyang

Jeremiah OwyangFounder of Crowd Companies of Canva

150K followers

@leeodden

Lee OddenCEO of TopRank Online Marketing

68.6K followers

@briansolis

Brian SolisPrincipal at Altimeter Group

23K followers

of in�uencers express frustration when brands ignore their ideas about content that works for their audience.

of in�uencers report that brands expect them to donate their time for free. Even if you aren't paying your in�uencers money, �nd other ways to incentivize the partnership.

of in�uencers state it is a major pain point when brands do not come through with the negotiated payments or products.

38%

68%

24%