digital in the round at far east film festival 2014
DESCRIPTION
Social media in Asia: how the Internet has changed the entertainment industry in Far East and China. The presentation was held at Far East Film Festival in Udine // http://www.fareastfilm.comTRANSCRIPT
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SOCIAL MEDIA IN ASIA HOW THE INTERNET HAS CHANGED
THE ENTERTAINMENT INDUSTRY
IN FAR EAST & CHINA
FOR
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PARTNER & HEAD OF RESEARCH AT
MAIN EDITOR AT
HI, I’M GUIDO GHEDIN // @GUIDO_GHEDIN HERE’S WHAT I DO FOR LIVING
A BRAND COMMUNICATION AGENCY WITH A FOCUS ON DIGITAL PLATFORMS
A VIEWPOINT ON DIFFERENT
DIGITAL LANDSCAPES
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THERE ARE MORE PEOPLE INSIDE THIS CIRCLE THAN OUTSIDE
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THE 2014 ELECTIONS IN INDIA WILL BE THE BIGGEST DEMOCRATIC ELECTIONS IN HUMAN HISTORY
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2014 CHINESE NEW YEAR’S MARKED THE BIGGEST
MIGRATION OF MAMMALS IN HISTORY
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!
ARE ONLINE. IN ASIA THERE ARE 3.8 MILLION PEOPLE
1 THIRD OF ALL ASIANS
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INTERNET USERS IN ASIA
REST OF THE WORLD
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9 OUT OF 10 INTERNET USERS IN THE
PHILIPPINES ARE ON FACEBOOK
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“ANG BABAE SA SEPTIC TANK” PHILIPPINES, 2012
SEEN AT
FEFF
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JAPANESE IS THE SECOND MOST SPOKEN LANGUAGE ON TWITTER
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“THE SNOW WHITE MURDER CASE” JAPAN, 2012
SEEN AT
FEFF
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IN 2014, BIG NUMBERS MEANS INNOVATION
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AND ASIA HAS THE NUMBERS
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KAKAO TALK 2010, SOUTH KOREA
LINE 2011, JAPAN
WEIXIN/WECHAT 2011, CHINA
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Hi!
Hello!
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WEIXIN/WECHAT
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“MAY WE CHAT” HONG KONG, 2014
SEEN AT
FEFF
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SUPER JUNIOR OR GIRLS GENERATION?
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DO YOU LIKE SHAE?
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MIG 33
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ENTERTAINMENT MEETS
DIGITAL IN CHINA
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AVATAR
$220M IN CHINA$750M IN USA + CANADA
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“IRON MAN 3” USA, 2012
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“TRANSFORMERS 3” USA, 2011
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X 2 =INTERNET USERS IN CHINA
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OVER
600 MILLION PEOPLE
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THE GREAT FIREWALLOF CHINA
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SINA WEIBO
RENREN
YOUKU
DOUBANWECHAT
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BAIDU
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RENREN
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DOUBAN
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SINA WEIBO
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THE WEI REVOLUTION
SINA WEIBO WEIXIN (WECHAT)
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“LOST IN THAILAND” CHINA, 2012
SEEN AT
FEFF
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“PERSONAL TAILOR” CHINA, 2013
SEEN AT
FEFF
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PERSONAL TAILOR ON WEIBO
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GODFREY GAO ON WEIBO
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FAN BINGBING ON WEIBO
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WEN ZHANG AND MA YILI
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YANG MI ON WECHAT
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WHERE ARE ENTERTAINMENT
PRODUCTS CONSUMED?
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WATCH HAPPEN
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VS.
450 MILLION ONLINE VIDEO
WATCHERS
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OVER ONE
BILLION DOLLARS
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YOUKU
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SOHU
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SOHU
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IYIQI
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TENCENT VIDEO
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WHERE ARE ENTERTAINMENT
PRODUCTS DISCUSSED?
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SINA WEIBO
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DOUBAN
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HOT CHAT (IQIYI)
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OPINIONS BECOME MOVIES
WEI MOVIES
BY IQIYI
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DOES INTERNET DISTRIBUTION MEAN FREEDOM?
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THE BIG BANG THEORY (CENSORED)
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DIAOSI NANSHI (CENSORED)
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Fornace Morandi padova
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