Digital in apac sep 2016

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  • @wearesocial 1

    DIGITAL INAPAC 2016

    SIMON KEMP WE ARE SOCIAL

    WE ARE SOCIALS COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016

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    http://wearesocial.com

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    COUNTRIES DETAILED IN THIS REPORT

    01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM

    01

    30

    02

    03

    07

    08

    09

    04

    05

    06

    10

    11

    1213

    17

    18

    19

    1415

    16

    20

    21

    22

    23

    27

    28

    29

    24

    25

    26

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    GLOBAL OVERVIEW

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    GLOBAL DIGITAL SNAPSHOT

    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    UNIQUE MOBILE USERS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL GLOBALPOPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    BILLION BILLION BILLION BILLION BILLION

    A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS

    Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence

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    7.448

    SEP2016

    URBANISATION: 54%

    3.630

    PENETRATION: 49%

    2.671

    PENETRATION: 36%

    4.779

    PENETRATION: 64%

    2.438

    PENETRATION: 33%

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    SEP2016 GLOBAL DIGITAL GROWTH TRENDS

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA USERS

    GROWTH IN THE NUMBER OF UNIQUE

    MOBILE USERS

    GROWTH IN THE NUMBER OF ACTIVE

    MOBILE SOCIAL USERS

    SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

    Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015

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    +19% +26% +30%* +39%*

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    NORTHAMERICA

    CENTRALAMERICA

    SOUTHAMERICA

    AFRICA

    MIDDLEEAST

    WESTEUROPE

    EASTEUROPE

    EASTASIA

    OCEANIA

    CENTRALASIA

    SOUTHASIA

    SOUTHEASTASIA

    GLOBALAVERAGE:

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    INTERNET PENETRATION BY REGIONSEP2016

    49%

    88%

    62%30%

    54%

    84%

    66%

    57%

    69%

    50%

    49%

    33%

    44%

    INTERNET USERS IN EACH REGION, COMPARED TO THE REGIONS TOTAL POPULATION (ALL AGES)

    Sources: UN; InternetWorldStats, ITU, CIA

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    ACTIVE USERS BY SOCIAL PLATFORMSEP 2016MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS

    SOCIAL NETWORK

    MESSENGER / CHAT APP / VOIP

    Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016

    1,712 1,000 1,000

    899 806

    652 555

    500 313

    300 300

    282 218

    200 122

    106 100 100 100 100 100

    FACEBOOK

    WHATSAPP

    FB MESSENGER

    QQ

    WECHAT

    QZONE

    TUMBLR

    INSTAGRAM

    TWITTER

    SKYPE

    BAIDU TIEBA

    SINA WEIBO

    LINE

    SNAPCHAT

    YY

    LINKEDIN

    BBM

    PINTEREST

    TELEGRAM

    VIBER

    VKONTAKTE

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    MOBILE USERS vs. CONNECTIONS

    # #

    TOTAL NUMBER OF MOBILE

    USERS (UNIQUE INDIVIDUALS)

    MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION)

    TOTAL NUMBEROF MOBILE

    SUBSCRIPTIONS (CONNECTIONS)

    AVERAGE NUMBER OF MOBILE

    SUBSCRIPTIONS PER UNIQUE USER

    Sources: Worldometers; GSMA Intelligence

    SEP2016

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    4.78B 64% 7.82B 1.64

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    REGIONAL OVERVIEW

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    ACTIVE INTERNET USERS

    TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS

    MOBILE CONNECTIONS

    ACTIVE MOBILE SOCIAL USERS

    FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE

    SOCIAL PLATFORM IN EACHCOUNTRY, NOT UNIQUE USERS

    FIGURE REPRESENTS TOTAL REGIONALPOPULATION, INCLUDING CHILDREN

    FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

    SEP2016

    A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

    BILLION BILLION BILLION BILLION BILLION

    Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

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    4.116

    URBANISATION: 47%

    1.825

    PENETRATION: 44%

    1.428

    PENETRATION: 35%

    3.860

    vs. POPULATION: 94%

    1.358

    PENETRATION: 33%

    DIGITAL IN ASIA-PACIFIC

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    SEP2016 APAC DIGITAL GROWTH TRENDS

    GROWTH IN THE NUMBER OF ACTIVE

    INTERNET USERS

    GROWTH IN THE NUMBER OF ACTIVE

    SOCIAL MEDIA USERS

    GROWTH IN THE NUMBER OF MOBILE

    SUBSCRIPTIONS

    GROWTH IN THE NUMBER OF ACTIVE

    MOBILE SOCIAL USERS

    SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015

    Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence

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    +27% +31% +4% +50%

    GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION

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    APAC INTERNET USAGE

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    GLOBALAVERAGE:

    INDIA

    CHINA

    SOUTHKOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWANHONGKONG

    BANGLADESH

    MONGOLIA

    MALAYSIAVIETNAM

    APACAVERAGE

    TIMOR-LESTE

    AUSTRALIA

    NEW ZEALAND

    FIJI

    PAPUANEW GUINEA

    THAILAND

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    APAC INTERNET USESEP2016

    49%

    83%

    93%90%

    52%

    34%

    35%

    74%

    30%

    18%

    53%60%

    53%

    71%

    85% 88%33%

    50%

    44%

    28%

    88%

    92%

    46%

    9%

    NATIONAL INTERNET PENETRATION FIGURES

    Sources: UN; InternetWorldStats, ITU, CIA

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    APAC INTERNET USESEP2016NATIONAL INTERNET PENETRATION FIGURES

    GLOBALAVERAGE

    Sources: UN; InternetWorldStats, ITU, CIA

    93%

    92%

    90%

    88%

    88%

    85%

    83%

    78%

    75%

    74%

    71%

    60%

    53%

    53%

    52%

    50%

    46%

    44%

    41%

    40%

    35%

    34%

    33%

    32%

    30%

    28%

    22%

    20%

    18%

    9% 0.01%

    JAPA

    N

    NEW

    ZEA

    LAN

    D

    SOUT

    H K

    ORE

    A

    TAIW

    AN

    AUST

    RALI

    A

    HO

    NG

    KO

    NG

    SIN

    GAP

    ORE

    MAC

    AU

    BRUN

    EI

    MAL

    DIV

    ES

    MAL

    AYSI

    A

    THAI

    LAN

    D

    PHIL

    IPPI

    NES

    VIET

    NAM

    CH

    INA

    MO

    NG

    OLI

    A

    FIJI

    APAC

    AVE

    RAG

    E

    NEP

    AL

    BHUT

    AN

    IND

    IA

    IND

    ON

    ESIA

    BAN

    GLA

    DES

    H

    CAM

    BOD

    IA

    SRI L

    ANKA

    TIM

    OR-

    LEST

    E

    MYA

    NM

    AR

    LAO

    S

    PAKI

    STAN

    PAPU

    A N

    EW G

    UIN

    EA

    NO

    RTH

    KO

    REA

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    GROWTH IN INTERNET USERSSEP20162,4

    72%

    354%

    136%

    90%

    75%

    70%

    65%

    56%

    41%

    33%

    32%

    32%

    30%

    27%

    24%

    22%

    21%

    21%

    19%

    18%

    17%

    11%

    10%

    8% 8% 8% 6% 0% 0% 0% 0%

    TIM

    OR-

    LEST

    E

    MYA

    NM

    AR

    MO

    NG

    OLI

    A

    IND

    IA

    NO

    RTH

    KO

    REA

    PAPU

    A N

    EW G

    UIN

    EA

    LAO

    S

    MAL

    DIV

    ES

    BHUT

    AN

    NEP

    AL

    BAN

    GLA

    DES

    H

    CAM

    BOD

    IA

    SRI L

    ANKA

    APAC

    AVE

    RAG

    E

    FIJI

    PHIL

    IPPI

    NES

    IND

    ON

    ESIA

    VIET

    NAM

    MAC

    AU

    PAKI

    STAN

    THAI

    LAN

    D

    CH

    INA

    TAIW

    AN

    HO

    NG

    KO

    NG

    MAL

    AYSI

    A

    JAPA

    N

    SIN

    GAP

    ORE

    AUST

    RALI

    A

    BRUN

    EI

    SOUT

    H K

    ORE

    A

    NEW

    ZEA

    LAN

    D

    Sources: UN; InternetWorldStats, ITU, CIA

    GLOBALAVERAGE

    19%

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    SEP2016

    SHARE OF WEB PAGES SERVED:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGES SERVED: MOBILE PHONES

    SHARE OF WEB PAGES SERVED:

    TABLETS

    SHARE OF WEB PAGES SERVED: OTHER DEVICES

    BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

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    39% 58% 3% 0.02%-17% +18% -14% -

    SHARE OF WEB TRAFFIC: ASIA

    Source: StatCounter, Q3 2016

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    SEP2016

    SHARE OF WEB PAGES SERVED:

    LAPTOPS & DESKTOPS

    SHARE OF WEB PAGES SERVED: MOBILE PHONES

    SHARE OF WEB PAGES SERVED:

    TABLETS

    SHARE OF WEB PAGES SERVED: OTHER DEVICES

    BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED

    YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:

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    58% 31% 11% 0.01%-7% +22% -13% +40%

    SHARE OF WEB TRAFFIC: OCEANIA

    Source: StatCounter, Q3 2016

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    APAC SOCIAL MEDIA USAGE

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    GLOBALAVERAGE:

    INDIA

    CHINA

    SOUTHKOREA

    JAPAN

    SINGAPORE

    INDONESIA

    MALDIVES

    SRI LANKA

    PAKISTAN

    PHILIPPINES

    TAIWANHONGKONG

    BANGLADESH

    MONGOLIA

    MALAYSIAVIETNAM

    APACAVERAGE

    TIMOR-LESTE

    AUSTRALIA

    NEW ZEALAND

    FIJI

    PAPUANEW GUINEA

    THAILAND

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    SOCIAL MEDIA USESEP2016

    36%

    ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

    69%

    43%82%

    58%

    34%

    12%

    71%

    20%

    14%

    43%59%

    53%

    62%

    68% 72%14%

    47%

    35%

    28%

    62%

    66%

    42%

    5%

    Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

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    SEP2016 APAC SOCIAL MEDIA USE

    ##

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS

    ACTIVE SOCIAL USERS AS A PERCENTAGE OF

    THE TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL USERS

    ACCESSING VIA MOBILE

    ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE

    OF THE TOTAL POPULATION

    BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRYS MOST ACTIVE PLATFORM

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    1.428BILLION

    35% 1.358BILLION

    33%

    Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

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    SOCIAL MEDIA USESEP2016ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION

    GLOBALAVERAGE

    Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.

    82%

    72%

    71%

    70%

    69%

    68%

    66%

    62%

    62%

    61%

    59%

    58%

    53%

    47%

    43%

    43%

    42%

    35%

    34%

    31%

    28%

    27%

    23%

    20%

    20%

    19%

    14%

    14%

    12% 5%