digital health & wellness summit @ mobile world congress 2016
TRANSCRIPT
OME™: Mobile Cognitive Healthcarefor the Consumer
Michael Nova, M.D.Chief Innovation OfficerPathway Genomics
90 OF ALL THE WORLD’S DATA BIG DATA AND ‘OMICSIN MEDICINE
WAS CREATED IN THE LAST 2 YEARS
DOUBLES EVERY 3 YEARS,
%
MEDICAL INFORMATION
and by 2020 will double every 3 days.
DATA IS WORTHLESS… UNLESS IT CANBE ANALYZEDAND ACTED ON.
Wholegenome
sequence
All the word’s recorded music
as of 2011
Library of congress digital holdings as
of 2012
Weather modeling anticipated to produce first single-discipline
exabyte dataset
In 2010 the world produced 1.27b
IS BIG (DATA)?HOW BIG
A Single Person’sHEALTH DATA
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…”a single person will generate 1 million gigabytes (1 Terabyte) of health-related data across his or her lifetime. That’s as much data as in 300 million books.” Rob Merkel, IBM, 2015
Big Data Healthcare Cost Saving
Healthcare TRANSFORMATION
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We believe Healthcare Transformation revolves around three business trends and two key opportunities for differentiation…
Evolution of Care Delivery
Data + EcosystemConvergence
Movement to Consumerism
Game Changing Analytical Insight “What should I do?”
Flexible Adoption of Business Models Mobile, TeleHealth, Cognitive
TREN
DSO
PPO
RTU
NIT
IES
The HumanGENOME AND MEDICAL DATA
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22,000 GENES6 BILLION DNA LETTERS 49
CHROMOSOMES$1,000COST TO SEQUENCE
OF PATIENT’S PERMANENT HEALTH RECORD IS MADE UP OF CLINICAL LABORATORY T E S T D A T A
70%
HealthcareTRENDS
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Healthcare Costs Driven by Obesity74% of all costs are confined to obesity and related conditions
Mobile TechAN APP FOR THE HUMAN GENOME
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“killer app will connect genetic variants to environmental, lifestyle, dietary, and activity related factors, guiding both sick and healthy people towards a fundamentally better quality of life..”
Source: Apple Healthcare, 2015
Source: Topol, 2014
PROBLEM SPACE IN HEALTHCARE
UNDERSTANDING &RELATING MANY DATA SETS
The New Era OfCognitive Computing and A.I.
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• 1956-Dartmouth AI Conference
• Fast CPU/VPU• Hierarchical
Algorithms
• Weak AI• Strong AI (AGI)• Deep
Learning• Supervised• Unsupervise
d
COGNITIVE HEALTHCARE
CLINICAL, FITNESSAND WELLNESS
OMEDIGITAL HEALTH
PLATFORM
AND DEEP LEARNING
™
WHAT A CONSUMER WANTS FOR HEALTHCARE
Plan A
Plan B
✔ ✔ ✔ ✔ ✔ ✔Content Needs
SHORT-TERM LONG-TERMMID-TERM
Understand my needs
Select my Doc or Benefit
Manage and Improve My Health
Get Health and Wellness Services
Get Health and Wellness Goods
Seek Information and Support
Trusting Health Apps
“In 2016, Users Will Trust Health Apps More Than Their Doctors...”(DEC 31, 2015 FORBES)
79 percent (%) of Americans said they would be willing to use a wearable device to manage their health
Other
Tools & Medication
Pregnancy
Sleep & Medication
Women's Health
Exercise
Weight Loss
8 Million
10.5 Million
26.5 Million
50 Million
18 Million
6 Million
7.5 Million
OF mHEALTH APPS (2014)
RISING POPULARITY
Source: Forbes 2015
US User #’s
APP Stores - #1 Distribution Channel
APP stores number one distribution channel for mHealth apps- MAW Feb 2016
“Distribution through other channels, such as via doctors, hospitals, or pharmacies are increasingly seen to be weaker channels through which to distribute a successful app solution.”
3.4 BILLION PEOPLE WORLDWIDE WILL OWN A SMARTPHONE
WILL USE HEALTH APPS
MARKET IN 2017mHEALTH
THE TOTAL GLOBAL mHEALTH MARKET WILL REACH $26 BILLION
½
What is OME?
Ome™ is the world’s first precision health and wellness mobile application using artificial intelligence (A.I.) and genetics to help provide consumers with precision information.
What is “cool” about AI/Cognitive and Healthcare?
• Biodata and NLP allows users to ask questions in everyday language that is translated into a Query to search for correct responses
• OME gets more accurate the more it is used; Dynamic Content
• We can accommodate client specific content (EHR, Genetic/WGS test, health survey, insurance); PHI is personal (HIPPA, etc.)
• Useful for many industries: Hospitals, Automotive, HR groups, Energy, Government, Telco, Hotels/Hospitality, etc¾ Employee safety, greater productivity, less
absenteeism, "precision" healthcare
CreatingPERSONALIZED RESULTS
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ENABLES YOU TOTAKE CHARGE
GATHERING AND CURATIONOME™ - USE INFORMATION
QUESTION:WHAT SHOULD I DO FOR MY WORKOUT TODAY?
ANSWER:YOU COULD GO FOR 2 MILE RUN IN CENTRAL PARK, TAKE 100MGS ADVIL AND DRINK ONE COFFEE FIRST (NO SUGAR), because of your CYP1A2 gene you are a slow metabolizer of caffeine, AND BE CLOSER TO EARNING 100 POINTS FROM VITALITY HEALTHCARE. BRING YOUR FITBIT. WHY DON’T YOU INVITE RUNNERDUDE100?
REAL TIMEEVENT ACTIONABILTY
OME™: IF YOU RUN 2 MILES TODAY YOU CAN ENJOY DINNER AT PAIZON’S MEDITERRANEAN, NEAR YOU NOW, AS PART OF YOUR DIET PLAN.
The FuturePATHWAY OME
The Pathway OME™ Mobile AppHealthcare Simplifiedwww.pathway.com
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Michael Nova M.D.
Chief Innovation OfficerPathway Genomics