digital health on your wrist
TRANSCRIPT
DIGITAL HEALTH ON YOUR WRIST
MIGHTY THINGS
MAY 2015
WEARABLE TECH
Mighty Things is a global strategy and innovation company. We advise leaders and their organizations
to adapt faster to the realities of the connected world.
Our projects focus on mobility, wearable technology and the Industrial Internet of Things.
Los Angeles • New York • Paris • Shanghai
MIGHTY THINGS
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CONTENT OVERVIEW
Highlights
Final thoughts and implications for the future
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1 42 11 Track | self-management &
individual wellness
3 17 Remind | adherence
4 215 24 Manage | EHR & EMR
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From pocket to wrist
Network | care coordination, social network, telemedicine
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We saw that the wrist was a fabulous place for technology. Jony Ive, Apple’s Design Chief
01From Pocket to wrist
By 2017, 3.4 billion people worldwide will own a smartphone, and half of them will use health apps.
5Source : Research2Guidance / Mighty Things
01From Pocket to wrist
More than
45 million
Source : IDC Worldwide Quarterly Wearable Device Tracker, April 2015 6
01From Pocket to wrist
units of wearable devices will ship worldwide in 2015.
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Smartwatches will account for 59% of total wearable device shipments in 2015 and 70% by 2019.
Wrist-worn wearables already account for more than 90% of all wearable device shipments.
Watch will account for 40% of smartwatch shipments in 2015 and 48% by 2017.
The Watch will kick-start growth in wearables.
Source : IDC / Business Insider 2015
01From Pocket to wrist
8Source : Gartner 2015
01From Pocket to wrist
By 2018,
200 millionpeople will use wearable devices to measure their ❤ rates.
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Beyond the hardware…
APPLE HEALTHKIT SaMSUNG SAMIGOOGLE FIT
01From Pocket to wrist
The Apple framework that centralizes the data storage of personal health information. It allows apps that provide health and fitness services to share their data with the new Health app and with each other.
The health-tracking platform developed by Google for the Android OS. It is a single set of APIs that blends data from multiple apps and devices.
The data exchange platform that will enable wearable devices like those based on Simband to upload information to the cloud.
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01From Pocket to wrist
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TRACK REMIND MANAGENETWORK
As the Watch enters the market, the "race to the wrist" intensifies with a deluge of use cases and apps.
Self-‐management / individual wellness Adherence Care coordinaNon / Social
network / Telemedicine EHR / EMR
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The Kaiser’s Every Body Walk! Watch app helps you set fitness goals, track activity, and view your activity data from your wrist.
02TRACK
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HCSC’s app helps consumers to make the connection between exercise and stress management.
02TRACK
The Johnson & Johnson Workout Watch app features the now famous 7-minute fitness routine.
The app contains exclusive features for users to personalize and customize each workout, track and share progress.
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02TRack
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QardioArm blood pressure monitor is the first medical device to work with the Watch.
02Track
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The first ever breathalyzer to be fully compatible with Watch, BACtrack can now deliver your results directly to your wrist.
02TRACK
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Spire app sends a notification when the user is tense or has been inactive for a while.
Designing for the Apple Watch means tracking serves the purpose of providing interventions or other types of interactions through notifications.
Jonathan Palley, Co-founder, Spire
02TRACK
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Clue is a period tracker that predicts dates for your next period, PMS and the days you’re most likely to get pregnant.
03REMIND
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WebMD brings medication reminders to Watch.
Each reminder shows users a customizable picture of the medication as well as dosing and timing information.
03REMIND
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The Mango Health app makes it fun and easy to manage your medications and build good health habits every day.
03REMIND
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MediSafe will remind you and your family when to take medication and when a refill is due. 03REMIND
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The AthenaText app helps providers communicate with other members of a patient’s care team and support staff.
The app will empower users to leverage mobile in new ways for point-of-care and on-the-go communication, clinical intelligence, and coordination.
04NETWORK - CARE
COORDINATION
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Doximity gives physicians the ability to instantly find and securely message any doctor at the touch of their wrist.
of Doximity physician traffic comes from mobile devices.
70%
of that is already on Apple devices.
85%
04NETWORK - SOCIAL
NETWORK
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HealthTap lets you video chat with a doctor from your mobile device and sends reminders to your Android Wear or Watch.
04NETWORK - TELEMEDICINE
The cFHR app allows you to easily view and manage your family's medical information if you are a patient of a participating healthcare provider.
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05EHR / EMR
drchrono has made provider-facing and patient-facing Watch app.
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For Doctors For Patients
Physicians can use the app to view a snapshot of their schedule, see and respond to drchrono chats from colleagues, communicate with patients, and view patient refill requests as well as lab results.
The patient-facing app can help patients send messages directly to their physician, view upcoming appointments, access a list of their medications, and receive medication reminders.
05EHR / EMR
01While sNll in its infancy, the global wearables market is growing fast, with a CAGR of 35% over the next five years.
FINAL THOUGHTS…
UnNl now, the explosion of wearable devices was led by fitness bands, but the Apple Watch is clearly redefining the whole category.
Smartwatches, and even Apple Watch, are sNll relaNvely primiNve in their capabiliNes. That’s just the start.
Hardware and sensors are just the Np of the iceberg. The real value will come from the data exhaust issuing from our bodies.
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The switch from the pocket (mobile) to wrist (watches) ma^ers for the healthcare industry. We don’t miss reminders or health nudges with watches.
Many healthcare companies have already joined the Apple Watch apps deluge. Use cases ranges from tracking and medicaNon reminder to EHR.
Wrapping a mobile strategy on the wrist is fraught with risks. Instead, think screen-‐size scarcity, glimpse-‐based a^enNon and new level of contextual informaNon.
IdenNfy a first use case with clear value measures, launch and start learning actual behavior. The apps six months from now are going to be significantly be^er than the apps on day one.
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