digital giving landscape
DESCRIPTION
Extract from a 2011 talk on shifting digital landscape for fundraising, outreach and relief.TRANSCRIPT
Shock of the New: TrendsImpacting Digital Fundraising, Education and Outreach
What do we do?•Foresight•Strategy•Innovation^Social
Change as a constant:SocialTechnologicalEconomicEnvironmentalPolitical
The technological is enabling the social to do more.
Generation T
image: iqra.ca
600 million Facebook users150 million in US200 million Twitter usersMobile penetration 100%
(In US, women over 55 are the fastest growing Facebook segment.)
Superempowered
Citizen Philanthropists
Ushahidi: open, scalable, decentralized
Citizen Philanthropists
Citizen Philanthropists
Citizen Philanthropists
Citizen Philanthropists
Agile Charity
Citizen Philanthropists
Citizen Philanthropists
Citizen Philanthropists
Democratized Philanthropy
Shifting Stories and Sources
“There is no checklist. One of the things about innovation is being flexible and agile.” ~Riyaad Minty, head of social media for Al Jazeera Network, speaking to Mobileactive.org
The Game Layer
55% of all social gamers in the U.S. are women, and 53% of Zynga players are women between 25 and 44.
Spend Anywhere
Support Anything
Sifting Data
Headwinds
Signal to Noise
The Endless Campaign
Crisis Fatigue
Big Ideas for the Future
The audience is increasingly multichannel. Be where they are. Be where the story is.
The “competition” is increasingly agile. Openness is critical to staying even.
Relationships are getting lost in the noise. Nurture them. Be able to guide your audience through the digital landscape.
Technology can help you keep up, but the story, and how you care for it and communicate it, is the key to staying ahead.
