Digital Footprints

Digital FootprintsManaging your online reputationWednesday, January 30, 20131Susan M. Bearden, Director of Information TechnologyHoly Trinity Episcopal Academy

Edmodo Group Code: WW4129{Wednesday, January 30, 201321. Log into Edmodo www.edmodo.com2. Join our Edmodo Group with code WW41293. Post a response to the question: Why did you sign up for this workshop?Lets Get Started!The trail left by your interactions in a digital environment including TV, internet, mobile phone, and other digital devices.

Wednesday, January 30, 20133What are Digital Footprints?{Your Digital DossierWednesday, January 30, 20134

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The Footprint you dont always see:Wednesday, January 30, 20136

The Data MinersAs you surf the internet, tracking cookies are saved in your browser by a variety of companies.If you are logged into facebook or google while surfing, they track your activities also. This information is collated and analyzed to create online profiles of your interests, family status, etc.TrackingWednesday, January 30, 20137Wednesday, January 30, 20138

Zombie CookiesAn cookie that returns even after being deleted by the user. Hides in Adobe Flash player.

To learn how to delete flash cookies, see link below.http://www.reputation.com/reputationwatch/articles/how-manage-disable-and-delete-flash-cookiesWednesday, January 30, 20139Data Brokers: Who are they?Primary data brokers Collect information from public records - i.e. Intelius

Secondary data brokers - Aggregate information from primary data brokers and add data collected from social networks and other online sources

Wednesday, January 30, 201310Helpful Browser Extensions Collusion for Chrome and Firefox

Wednesday, January 30, 201311Do Not Track Me -for Chrome and Firefox

Blocks companies from following you

Wednesday, January 30, 201312Can I Opt Out from the Data Brokers?Yes, if you are willing to pay $$ or do a lot of paperworkInstructions for opting out: http://bit.ly/13WR6Fs

Pay someone to do it: Delete Me http://bit.ly/VVszhk

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The Footprint you do see:Google yourselfoftenWednesday, January 30, 201314

Google Image SearchWednesday, January 30, 201315

Google Video SearchWednesday, January 30, 201316

16Google Alerts alerts.google.comWednesday, January 30, 201317

Have users go through and create a google alert for their school or their name.17Bing, Yahoo, Ask.comWednesday, January 30, 201318

Wednesday, January 30, 201319www.facebook.com/yearinreviewFacebook: Year in Review

Wednesday, January 30, 201320http://tweetcloud.icodeforlove.com/

My TweetCloudWednesday, January 30, 201321http://inmaps.linkedinlabs.com/

LinkedIn MapsWednesday, January 30, 201322Creating your digital footprint

Start by building Professional Social Media profiles

Wednesday, January 30, 201323About.meOther Profile Sites

Flavors.meWednesday, January 30, 201324Disquis.com

Gravatar.com

OpenID

Intensedebate.com Blog Commenting platforms

Think Before you Post!

Wednesday, January 30, 201325Things to consider:

Professional headshot

NOT This!This:

Dont be an EGG!

Or a blank avatar!

Wednesday, January 30, 201326Professional bioOK to show some personality, just dont over do it!

DisclaimerIf you are not speaking on behalf of your employer, say so.

Wednesday, January 30, 201327Thinking ahead:

Start a blogBrandyourself.comFree/paid Search Engine Optimization (SEO)Wednesday, January 30, 201328

www.reputation.comWednesday, January 30, 201329

Wednesday, January 30, 201330New York Times, April 4, 2011 http://nyti.ms/RbgVuFMost of the harm doesnt come from dumb stuff youve done yourself. Someone could have taken a photo of you, put it online, and tagged you in it and its there forever.

-Michael Fertik, Reputation.comTalk to your friends and family. What they post about you matters!Wednesday, January 30, 201331How do we help our students?

Have you tried Kik?Have you tried Snapchat ?Wednesday, January 30, 201332Kaplan Survey Fall 2012In 2010, one in five college admissions officials Googled applicants

In 2011, that percentage jumped to one in four

35% of college admissions officers reported finding something that negatively impacted an applicants chances via social media searches

Wednesday, January 30, 2013332 Olympic athletes tossed off their respective Olympic teams for inappropriate twitter posts

Congressman Anthony Weiner Twitter

Texting isnt private ask Tiger Woods

Photos that others post can be the most damaging i.e. Michael Phelps

Cautionary talesWednesday, January 30, 201334http://archive.org/web/web.php

Way Back MachineWednesday, January 30, 201335http://www.commonsensemedia.org/educators/curriculumCommon Sense Media K-12 Digital Literacy and Citizenship Curriculum

Wednesday, January 30, 201336http://www.google.com/goodtoknow/Google Good to Know

Explains how Google and other sites use the data that they collect from visitors. It also offers suggestions on how to manage your digital footprint.

36Wednesday, January 30, 201337http://www.google.com/edu/teachers/youtube/curric/YouTube and Digital Citizenship

Wednesday, January 30, 201338Will Richardson Footprints in the Digital Age http://bit.ly/TtZvt5

As the geeky father of a 9-year-old son and an 11-year-old daughter, one of my worst fears as they grow older is that they won't be Googled well. Not that they won't be able touseGoogle well, mind you, but that when a certain someone (read: admissions officer, employer, potential mate) enters "Tess Richardson" into the search line of the browser, what comes up will be less than impressive. That a quick surf through the top five hits will fail to astound with examples of her creativity, collaborative skills, and change-the-world work. Or, even worse, that no links about her will come up at all. I mean, what might "Your search did not match any documents" imply?-Will RichardsonWednesday, January 30, 201339Connect with me!

Google Me! Susan M Bearden Blog: www.susanmbearden.comTwitter: @s_beardenLinked In: www.linkedin.com/in/susanmbeardenGoogle Plus: https://plus.google.com/103042945904815113745/posts?tab=XXAbout.me: http://about.me/susanmbearden

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