digital filipino e commerce summit
DESCRIPTION
Sharing about the learning from Digital Filipino e-Commerce Summit 2009 about the Philippines e-Commerce marketTRANSCRIPT
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1Platform2u.com Berhad Proprietary and Confidential. ©2009 All Rights Reserved
SocialSystem
People
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Platform2u.com PhilippinesPlatform2u.com Philippines
Sponsor for Digital Filipino Web Awards 2009Sponsor for Digital Filipino Web Awards 2009
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Why e-CommerceWhy e-Commerce
• Go GLOBAL with minimum efforts & investments
• Expanding new local market • 24 / 7 business • Access young generation market • Will you caught in ‘Surprise Free Future’?!
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4 4
If it is so important, why are there If it is so important, why are there only a few businesses offering only a few businesses offering
their products online? their products online?
What we learned from Digital FilipinoE-Commerce Summit
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Logistic/Delivery Challenges
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Delivery & Logistic ChallengesDelivery & Logistic Challenges
• Searching of reliable logistic partner• Integration of logistic calculator into your
Shopping Cart • Issues raise from damage of goods during
shipment • Proof of delivery
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e-Payment Challenges
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E-Payment ChallengesE-Payment Challenges
• 30 days holding period for Online Credit Card transaction by Philippines banks
• High credit card charges • Currency conversion charges for oversea
transaction • High integration fees for local payment
gateway
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Initial Investment
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Initial InvestmentInitial Investment
• E-Commerce development – in-house or outsource?
• Human resources• Digital marketing investment • Security • Integration with payment gateway and logistic
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Trusted Brand Name
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Trusted BrandTrusted Brand
• How long it take to build a brand? • Investment in branding strategies• Time & money to build a loyalty customer
group
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Expertise / Resources
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Resources & Expertise Resources & Expertise
• Get support from different group of expert in different industry
• Expertise in Digital Marketing industry • Full Time/ Part Time?
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Some Facts & FigureSome Facts & Figure
• 24million Internet users in Philippines, expect to increase to 40million by Y2012
• More than 70% Internet users below 30 years • Estimated Php4billion market in Y2009 for e-
Commerce • Only 4% Internet users purchase online • US$14bil remitted back to PH in Year 2008
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Some Interesting Predictions…Some Interesting Predictions…
• If 40mil internet users by Y2012, and 80% below 30 years old, it will be 32mil internet users below 30 in Y2012
• 32mil = 1/3 of Philippines population • 1% YoY increment of online purchase, Y2012
have 7% internet users purchase online • 2.8mil Internet users purchase online in
Y2012, where 2.24mil is below 30
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Questions out of the box Questions out of the box
• How to increase the 7% to 30%, if 80% of internet users going to be 30 Years old
• Can you business neglect this Gen-Y consumers representing 1/3 of Ph population?
• What is your business and marketing strategies for this Gen-Y group, where they spend more time online then ever?
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Even more…. Even more….
• Glocalization strategies will penetrate more Internet market then ever, crashing every boundaries
• How local SME/SMIs, Micro entrepreneurs to compete with global players in targeted ads marketspace?
• How to leverage glocalization to be proactive penetration rather than defensive inbound selling?
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PH e-CommercePH e-Commerce
• Is going to be excited and interesting market • 40mil users in Y2012, with 32mil is under 30 • US$2bil online transaction by Y2012, possible? • How social e-Commerce will evolve and
convergence e-Commerce take place? • How to use glocalization to proactive?
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Contact us todayContact us today
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