digital family trees 2010 poster - ad age · ingame ad interactive technology (12.8% stake) jumptap...

DIGITAL FAMILY TREES 2010Interactive ventures of major media and agency companies

Before you spend another media dollar...Here are 10 things to know about AOL

1. AOL has more than 80 content sites – including

Engadget, Moviefone and MapQuest.

2. 80% of AOL’s content is original (up 55% in

just one year).

3. AOL now has over 3,500 content producers,

including 12 Pulitzer Prize winners.

4. AOL Music has been the #1 music site for

two years in a row.

5. Unique visitors to AOL content sites have

increased 12% in the last year.

6. AOL increased CTRs 25% on its brand sites by

getting rid of 1 billion below-the-fold impressions.

7. Advertising.com has been #1 in technology and

reach for more than five years.

8. 78 of Advertising Age’s top 100 advertisers use

AOL Advertising.

9. AOL Advertising reaches more moms every day –

93% of them – than anyone else.

10. The Advertising.com network includes 70 of

comScore’s top 100 ad-supported properties.

Visit AOL at advertising.aol.com to find out why, now more than ever, the best writers, editors and audiences are always online.

MEDIA COMPANIESDIGITAL HOLDINGS OF MAJOR U.S. MEDIA FIRMSSelected properties of five top diversified media companies and four digital-centric media firms. See “About Digital Family Trees 2010” for more information.

AGENCY COMPANIESWORLDWIDE DIGITAL PROPERTIES OF THE TOP FOUR AGENCY COMPANIESKey digital services. Go to AdAge.com/digitalfamilytrees2010 to see Aegis Group, Dentsu and Havas.

Sources: companies; Ad AgeDataCenter; ComScore Media Metrix.

See more detail, including propertydescriptions, links and related Ad Agearticles in the Digital Trees database:AAddAAggee..ccoomm//ddiiggiittaallffaammiillyyttrreeeess22001100

Also see DDiiggiittaall MMaarrkkeett FFaaccttss 22001100poster, a compilation of key facts andfigures on digital marketing and media,included in Ad Age’s Feb. 22, 2010, issue.

Ad Age asked media and agencycompanies to confirm listings anddescriptions of digital properties.Companies may have digital assets notshown. Lists are not comprehensive.

1) More properties shown atAdAge.com/digitalfamilytrees2010.

2) Hulu is a joint venture of Disney,NBC Universal and News Corp.

3) The CW is a joint venture of CBSCorp. and Time Warner.

4) Comcast Corp. and GeneralElectric Co.’s NBC Universal struck amerger deal in December 2009. SeeComcast’s digital holdings atAdAge.com/digitalfamilytrees2010.

U.S. unique visitors and averageminutes per visitor for month ofDecember 2009 from ComScore MediaMetrix (comscore.com).

U.S. media revenue rankings fromAd Age’s 100 Leading Media Companies(Oct. 5, 2009).

*Time Warner spun off AOL inDecember 2009. Time Warner (includ-ing AOL) was No. 2 on Ad Age’s U.S.media-company ranking for 2008. TimeWarner (excluding AOL) would haveranked No. 4. AOL would be No. 23.

Media companies listed alphabeti-cally. Agency companies listed byworldwide revenue rank based onresults for first nine months of 2009.

This document (published Feb. 22, 2010), and information contained therein, is the copyrighted property of CrainCommunications Inc. and The Ad Age Group (© Copyright 2010) and is for your personal, non-commercial use only. You may not

reproduce, display on a website, distribute, sell or republish this document, or theinformation contained therein, without the prior written consent of The Ad Age Group.

ADAGE.COM/DIGITALFAMILYTREES2010EXPLORE DATABASE: GET DEEPER

INFO ON THESE DIGITALVENTURES, PART OF PREMIUM CONTENT

IN ADAGE.COM’S DATACENTER

WPP DIGITAL

AGENCIES

MEDIA AGENCIES: GROUP M

RESEARCH: KANTAR

BATESASIA1010Evision (majority stake)

GREY GROUPG2 Direct & DigitalG2 InteractiveOOT (20%)

Rams (majority stake)

JWTDigit (51%)

Direct.com (50.5%)

RMG ConnectTagora.com (75%)

XM Asia Pacific

OGILVY GROUPBeijing Century HarmonyAdvertising Co. (70%)

Global StrategiesInternationalLee & Jang (70%)

Mather Advertures(majority stake)

Neo@OgilvyOgilvyInteractiveOgilvyOne Worldwide

UNITED GROUPBerlin Cameron UnitedCole & Weber UnitedLDV United

YOUNG & RUBICAMBRANDSY&R AdvertisingBanner Corp.Base Two DigitalSaint

The Madison GroupVMLGTStudiocom (80%)

WUNDERMANWundermanActis Wunderman(majority stake)

AgendaAqua OnlineBlast RadiusDesignkitchenKassius (majority stake)

RTC RelationshipMarketingThese DaysZaaz

24/7 Real MediaBlue InteractiveMarketingBridge WorldwideDeliverHeathWallace (75%)

Johannes LeonardoMedia Innovation GroupQuasar (75%)

Schematic

INVESTMENTS/STRATEGIC PARTNERSHDT HoldingsTechnologies (minority stake)

Iconmobile Group (40%)

InGame Ad InteractiveTechnology (12.8% stake)

JumpTap (2.5%)

LiveWorld (14.1%)

Proclivity Systems(minority stake)

Realtime Worlds(minority stake)

Spot Runner (3.2%)

Syzygy (29%)

VideoEgg (minority stake)

Visible Technologies (25%)

Visible World (minority stake)

WildTangent (3.4%)

Yield Software (minority stake)

GROUP MGroup M InteractionGroup M Search

MAXUSMEDIACOMMediaCom Interaction

MEDIAEDGE:CIAMEC Interaction

MINDSHAREReddion

OTHER HOLDINGSCatalyst OnlineH-art Sri (90%)

Interactive TV (71%)

JouleKinetic

LaComunidad Interactiveand Event Marketing (75%)

M80 (80%)

mInteraction Co. Ltd.(51%)

OutriderQuisma (75%)

Invidi Technologies Corp.(minority stake)

CompeteCymfonyDynamic Logic

Lightspeed ResearchRed Dot Square SolutionsSRDS

TNSTRA (minority stake)

WPPDublin wpp.com

MEDIA AGENCIES: MEDIABRANDS

AGENCIESDRAFTFCBArea 23DraftFCB HealthcareFuel AdvertisingHacker GroupInterfaceCommunicationsSegal Communications

LOWE WORLDWIDEDEUTSCHiDeutschOTHER LOWE HOLDINGSAgency OneLola MadridLowe BorghierhLowe BrindforsLowe BullLowe ChinaLowe Lintas IndiaLowe LondonLowe Roche

Lowe StrateusLowe Sydney

MCCANNWORLDGROUPMCCANN ERICKSONWORLDWIDEMcCann DigitalTagMCCANN HEALTHCAREWORLDWIDEMcCann HealthcareDigitalMedRageousMOMENTUM WORLDWIDEMRM WORLDWIDEMRM SupplyPopulist MediaOTHER WORLDGROUPHOLDINGSInnovationsSplitWorldgroup EXP

MARKETINGSPECIALISTS: CMGFutureBrandJack Morton WorldwideOctagonWeber ShandwickGOLINHARRISDialogue

OTHER HOLDINGSHill HollidayHuge (51%)

KaleidoscopeMartin AgencyMullenR/GARivetCAMPBELL-EWALDCampbell-Ewald DigitalCARMICHAEL LYNCHCarmichael Lynch Spong

INITIATIVEInitiative DigitalFastbridge

UM

OTHER HOLDINGSAnsible (joint venture)

CadreonGeomentumID MediaInterpublic Emerging

Media LabMagnaNewspaper Srvcs. of AmericaOutdoor Services (OSI)

Reprise MediaWahlstrom Group

INTERPUBLIC GROUP OF COS.New York interpublic.com

AGENCIES

MEDIA AND DIGITAL AGENCIES: VIVAKIDIGITASDigitas HealthProdigious WorldwideThe Third Act

RAZORFISHDENUOSTARCOM MEDIAVESTGROUPSMG Digital ServicesPixel

SMG PerformanceMarketingSpark Communications

ZENITHOPTIMEDIAZOM Digital ServicesZenith-interactiveOptimedia-interactiveMoxie InteractiveZed DigitalPerformics

VIVAKI NERVECENTERAudience on DemandBenchtoolsClick2SalesEdgeReal SocialThe PoolVivaKi Ventures

PHONEVALLEY

LEO BURNETTWORLDWIDEEmporioAsia Leo Burnett

PUBLICIS WORLDWIDEPublicis ModemFreeThinkingPourToutVousDirePublicis EntertainmentPublicis Net

SAATCHI & SAATCHIPUBLICISHEALTHCARECOMMUNICATIONSHealthwareiMed StudiosMelody HealthcarePharmagistics

MS&L GROUPMS&L WorldwidePBJSPublicis ConsultantsWorldwideNet IntelligenzPublicis EventsWorldwide

BLOGBANG

PUBLICIS GROUPEParis publicisgroupe.com

MEDIA AGENCIES: OMNICOM MEDIA GROUP

AGENCIESOMNICOM DIGITALBBDO WORLDWIDECode of Trade ZAOInterOneMedia Wise ZAONo MediaOrbitalOrganicPROXIMITY WORLDWIDEAtmosphere Proximity

DDB WORLDWIDERadar DDBTribal DDBRapp

TBWA WORLDWIDEAgency.comEgraphicsInteger DenverShift (majority stake)

TBWA/Digital ArtsTequila

OTHER HOLDINGS180 Amsterdam/180 LA(majority stake)

Agency RepublicCritical Mass (majority stake)

Element 79 PartnersEnterprise SpectrumEVB (Evolution Bureau)Goodby, Silverstein &PartnersGSD&M Idea CityInnovyxJavelin DirectMobile BehaviorRed UrbanRiot (joint venture)

TargetbaseTargetbase ClaydonHeeleyWeapon 7MARKETING ARMIpshRADIATE GROUPGMR Mobile

INVESTMENTS/STRATEGIC PARTNERSMillions of Us (minority stake)

OTHER HOLDINGS:HEALTHCAREAdelphi/Adelphi Medi CineCline Davis & Mann/CDMiConnectDDB HealthHarrison & Star DigitalSolutionsHealthcare ConsultancyGroup Hyphen DigitalLyonHeartRx Mosaic HealthcareTBWA/WorldHealth

PUBLIC-RELATIONSAGENCIESFleishman-HillardKetchumPorter Novelli

OMD WORLDWIDEOMD DigitalOMD GamingOMD MobileOMD Search

OMD Word

PHDOTHER HOLDINGSM2M

Novus MediaPrometheus MediaServicesResolution Media

OMNICOM GROUPNew York omnicomgroup.com

U.S. 2008 MEDIACOMPANY RANK: 33UNIQUE VISITORS: 138.0 MILLION

AVERAGE MINUTES PER USER: 165.5

PROPERTIES

ADVERTISING SERVICES: MICROSOFT ADVERTISINGAdECNAtlasMassive Inc.

Microsoft adCenterMicrosoft Media Network

Microsoft Mobile AdvertisingTV Media Group

ONLINE AUDIENCEBUSINESS GROUPBingMSN.com

WINDOWS/WINDOWSLIVE SERVICESWindows Live

Windows MarketplaceWindowsMedia.com

AD PARTNERSHIPSCNBCFacebookOpenXViacom

WSJ Digital Network

HOME AND ENTER-TAINMENT GROUPXbox LiveZune

INFO. WORKER GROUPMicrosoft Office Online

MICROSOFT CORP.Redmond, Wash. microsoft.com



CBS INTERACTIVE

OTHER CBS CORP. INTERACTIVE ASSETS

CBS.comBNetCBS Audience NetworkCBS MoneyWatch.comCBSNews.comCBSSports.comCBSSports.com CollegeNetworkChow

CNetGameSpotLast.fmMaxPrepsMetacriticMP3.comMySimonNCAA.comNews.com

Search.comStarTrek.comTechRepublicTheInsider.comTV.comUrbanBabyZDNet

CBS GamesCBS Local Station GroupCBS Outdoor

CBS OuternetCBS StoreCBSRadio.com

ShowtimeSimon & SchusterThe CW3

(joint venture)

CBS CORP.New York cbscorporation.com

U.S. 2008 MEDIACOMPANY RANK: 2*UNIQUE VISITORS: NA

AVERAGE MINUTES PER USER: NA

TURNER BROADCASTING SYSTEM1

TIME INC.1

AdultSwim.comCartoonNetwork.comCNN.comCNN MobileCNNMoney.com (with Time Inc.)

CNNRadio.comCNN en Espanol

CNN InternationalNascar.comNBA.comPeachtree TVPGA.comPGATour.comTBS.com

TCM.comTheSmokingGun.comTNT.tvtruTVveryfunnyads.comWNBA.com

Allyou.comCNNMoney.com (with TBS)

CoastalLiving.comCookingLight.comEssence.com (with Warner Bros.)

EW.comFanNation.comFortune.com

Golf.comHealth.comInStyle.comLife.comMyHomeIdeas.comMyrecipes.comPeople.comPeopleenEspanol.com

RealSimple.comSI.comSouthernAccents.comSouthernLiving.comStyleFeederSunset.comThisOldHouse.comTime.com

WARNER BROS. ENTERTAINMENT1

Warner Bros.comDC EntertainmentEssence.com (with Time Inc.)

TheWB.comTMZ.com (with AOL)

Warner Bros. Games

WBshop.comThe CW3

(JV)

HBO

TIME WARNERNew York timewarner.com



PROPERTIES1

ADVERTISING SERVICES1: ADVERTISING, PUBLISHINGRight MediaYahoo Display Adv.

Yahoo Mobile AdvertisingYahoo Search Marketing

Premium publishersYahoo Publisher Network

COMMERCEYahoo AutosYahoo Real EstateYahoo ShoppingYahoo Travel

COMMUNICATIONYahoo.comDeliciousFlickrMy YahooYahoo GroupsYahoo MailYahoo MessengerYahoo Personals

Yahoo ToolbarZimbra

CONTENTYahoo FinanceYahoo NewsYahoo Shine

SPORTS, ENTERTAINMENTRivals.comYahoo SportsConnected TVOMGYahoo GamesYahoo TV

MOBILEYahoo Mobile

SEARCHUpcomingYahoo Image SearchYahoo LocalYahoo Video

SMALL BUSINESSYahoo Business EmailYahoo DomainsYahoo Merchant Solutions(Yahoo Store)

Yahoo Web Hosting

YAHOOSunnyvale, Calif. info.yahoo.com



GOOGLE SEARCH PRODUCTS1

GOOGLE APPS

ADVERTISING SERVICESAdSenseAdSense for FeedsAdSense for MobileAdWordsAnalyticsGoogle Ad ManagerGoogle Ad PlannerGoogle Affiliate Network

Google CheckoutGoogle TV AdsGoogle Website Optimizer

DOUBLECLICKBoomerang forPublishersDart AdaptDart Enterprise

Dart for AdvertisersDart for PublishersDart Sales ManagerDart SearchDoubleClick AdvertisingExchangeDoubleClick NetworkBuilderMediaVisor

Google.comGoog-411Google Blog SearchGoogle Book SearchGoogle ChromeGoogle DesktopGoogle Earth

Google FinanceGoogle MapsGoogle NewsGoogle Patent SearchGoogle ScholarGoogle SketchupGoogle SMS

Google StreetviewGoogle ToolbarGoogle TranslateGoogle TrendsGoogle VideoGoogle Webmaster ToolsiGoogle

AndroidBloggerDictionaryDirectoryGmailGoogle Alerts

Google CalendarGoogle DocsGoogle Friend ConnectGoogle LatitudeGoogle ReaderGoogle Sites

Google TalkGroupsKnolOrkutPicasaYouTube

GOOGLEMountain View, Calif. google.com

U.S. 2008 MEDIACOMPANY RANK: 7UNIQUE VISITORS: NA

AVERAGE MINUTES PER USER: NA

NBC UNIVERSAL DIGITAL MEDIA

NBC UNIVERSAL TELEVISION GROUP1

FILM, PARKS AND RESORTS1

FILMFocusFeatures.comOn Demand

Universal Studios HomeEntertainmentUniversalPictures.comUniversalStudios.com

PARKS AND RESORTSUniversalOrlando.comUniversalStudiosHolly-wood.com

Astrology.comGardenWeb.comiVillage.comMomtourage.com

NBCMobile.comNeverSayDietPetside.comYour Total Health

TV show content forwireless devicesHulu2

(joint venture)

NBC.comAccessHollywood.comBravoTV.comCharacterArcade.comChillerTV.comCNBC.comCNBCAsia.comCNBCEurope.comDvice.comGreenisUniversal.comHolaMun2.com

Movieswithoutpity.comNBCNewsArchives.comNBCOlympics.comNBCSports.comNBCUniversalStore.comOxygen.comProfootballtalk.comRotoworld.comSleuthChannel.comSyfy.comTelemundo.com

TelevisionWithoutPity.comTheMoreYouKnow.comTodayshow.comTV.MSNBC.comUniversalHD.comUSANetwork.comTwelve sites tied to TVstationsMSNBC.com (with Microsoft)

Weather ChannelInteractive (25%)

NBC UNIVERSAL4

New York nbcuni.comU.S. 2008 MEDIACOMPANY RANK: 3UNIQUE VISITORS: 58.0 MILLION


ESPN: ESPN DIGITAL MEDIA1

OTHER

DISNEY INTERACTIVE MEDIA GROUP

DISNEY-ABC TELEVISION GROUPABC.comABC MobileABC News NowABCFamily.comABCNews.com

ABCNews.com mobile appsDisneyChannel.comDisneyXD.com(with Disney Interactive)

Oscar.com

PlayhouseDisney.comSoapnet.comSoapneticHulu2

(joint venture)

ESPN.comESPN DeportesESPN Insider

ESPN mobile appsESPN Mobile WebESPN Radio

ESPN The MagazineESPN.com/videoESPN360.com

DISNEY ONLINEDisney.comClub PenguinDisney ConnectionDisney Fairies PixieHollowDisney mobile appsDisney.com MobileDisney’s Toontown OnlineDisneyXD.com (with Disney-ABC)

KerpoofPirates of the CaribbeanOnlinePlayhouse DisneyPreschool Time OnlineWorld of Cars Online

MOM AND FAMILYPORTFOLIOAmazingMoms.comBabyZone.com

Disney Family TravelDisneyFamilyFun.comiParenting.comKaboose.comParentZone.com

DISNEY INTERACTIVESTUDIOS

WALT DISNEY CO.Burbank, Calif. corporate.disney.go.com



DOW JONES1

OTHER SITES AND SERVICES

CABLE, FOX SPORTS, BROADCAST TV1

CABLEFoxBusiness.comFoxMovieChannel.comFoxNews.comFXNetworks.comNational Geo. Channel

FOX SPORTSFoxsports.comBigTenNetwork.comFox Sports en EspanolFuel.TVScout

SpeedTV.comWhatIfSportsStats

BROADCAST TVFox.comAmericanIdol.com

WSJ.comMarketWatch

Barrons.comFactiva

Fins.comSmartMoney.com (with Hearst )

Foxmovies.comFoxConnect.com

HarperCollins.comNew York Post

SmartSource.comHulu2

(joint venture)

NEWS CORP. DIGITAL MEDIA GROUPMySpaceIGN Entertainment

AskMen.comBeliefnet

Fox Mobile Group

NEWS CORP.New York newscorp.com

U.S. 2008 MEDIACOMPANY RANK: 23*UNIQUE VISITORS (DEC. ‘09): 102.1 MILLION

AVERAGE MINUTES PER USER (DEC. ‘09): 173.2

COMMUNICATIONS/UTILITIES

TECHNOLOGIES

CONTENTAOL.comAOL AutosAOL HealthAOL LatinoAOL MusicAOL TVAsylumAutoblogBig DownloadBlack VoicesDailyFinanceEngadget

FanHouseGames.comJoystiqJSYK.comKOLLemondropLuxistMoviefoneParentDishPatchPawNationPoliticsDaily

PopEaterSeedShelterPopShortcuts.comSlashfoodSpinnerStyleListSwitchedThat’s FitTUAWUrlesqueWalletPop

AIMICQ

AOL MailAOL Mobile

MapQuestWinamp

AdLearn optimizationAdTech AGAdvertising.com Network

Audience/behavioraltargetingDynamic banners

Rich mediaSponsored listingsVideo

AOLNew York aol.com

Walt Disney Studios Home Entertainment, Walt Disney Studios MotionPictures; Marvel; DisneyStore.com

HBO.com; HBO Go; Cinemax.com

ABOUT DIGITAL FAMILY TREES 2010PUBLISHED FEB. 22, 2010. ORDER AD AGE’S DIGITAL ISSUE (INCLUDING THEDIGITAL FAMILY TREES AND DIGITAL MARKET FACTS POSTERS): 1-888-288-5900.

SEARCH THE DATABASE, PART OF AD AGE DATACENTER PREMIUM CONTENT:ADAGE.COM/DIGITALFAMILYTREES2010

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digital family trees 2010 poster - ad age · ingame ad interactive technology (12.8% stake) jumptap...

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